David Figueroa Email and Phone Number

• Developed and implemented cohesive design templates for web banners, emails, and marketing materials, ensuring consistent branding across all platforms.• Standardized font choices and visual elements, elevating the company's brand identity and enhancing customer engagement.• Revamped outdated graphics, transitioning the company’s visuals to a modern, sleek style that aligns with current design trends.• Spearheading the creation of a comprehensive student discount program aimed at engaging college students at the University of Michigan, fostering new customer relationships.

• Directed email marketing initiatives in Bluecore by creating mobile-first email templates and adhering to brand identity guidelines, increasing click-to-open rate and overall engagement by 30%• Crafted welcome emails for various programs, implementing targeted copy, impactful visuals, and clear value propositions, enhancing user engagement and contributing to a 25% growth in customer retention across initiatives• Instituted brand guidelines for Adorama's loyalty, financing, and warranty programs, ensuring consistent visual and messaging standards across all touchpoints, fostering a cohesive brand identity, and enhancing program adoption and customer satisfaction• Led the design process for Adorama's successful 2022 holiday marketing campaign, ensuring visual cohesion across various channels and contributing to increased engagement and positive brand impact

• Conceptualized and produced diverse assets for top electronic brands carried by Adorama, tailoring responsive web banners, hero banners, emails, social media content, trade show signage, and essential digital collateral to specific project requirements• Contributed to Adorama's rebranding by actively participating in design and strategy with the UX team to execute the redesign of the Adorama Homepage, ensuring a cohesive, user-friendly interface aligned with the new brand identity

• Oversaw Adorama's pre-owned eBay store, managing photography and curation of product listings for a diverse range of photo, video, audio, and lighting equipment, successfully driving a 55% increase in sales• Implemented SEO strategies to optimize product listings, expanding visibility and reaching a broader audience of potential customers• Captured detailed and well-lit images of professional and consumer photography, lighting, and audio equipment, ensuring comprehensive coverage from every angle

• Executed and managed both Global and Domestic trades associated with securities, stocks, and bonds, encompassing the maturation and opening phases• Produced bi-weekly operational and error reports for management evaluation, highlighting commitment to precision and operational excellence• Facilitated effective communication as a key liaison between the Western Asset Management Company team and investment managers, addressing trade-related matters and ensuring seamless collaboration• Demonstrated comprehensive operational proficiency by acquiring in-depth knowledge of various fixed income products, contributing to accurate trade execution and informed decision-making