Sandra Figueroa Email & Phone Number

Chicago, Il, Us

New York, Ny, Us

Accounts include: Mars Wrigley (M&M’S, Mars Retail Group, MMS.com)

New York, Ny, Us

New York, Ny, Us

Accounts include: Del Monte, DoorDash, and Ghirardelli

Los Angeles, Ca, Us

Accounts included: Horn Barbecue and Matt Horn, Salt & Straw, Kings Seafood, Pacific Catch, Lowell Farms, Spice Tribe, Negranti Creamery, Mad Crisp, Follow Your Heart, Sophie’s Kitchen, Welcome Market Hall

Los Angeles, California, Us

Accounts included: Manresa, Manresa Bread, Ferry Building, Noosh, Hay! Straws, Olives of Spain

Los Angeles, California, Us

Marketing and PR manager for Chef Roy Choi’s food and beverage concepts at The LINE LA (POT, POT Lobby Bar, POT caFe, Commissary, Camp Commissary, Delivery, POT Pizza Joint and Events)

Chicago, Il, Us

• Directed all marketing functions for 7 brands to achieve the company’s objective of sales, growth, profits, and visibility • Maintained existing venue's brand identities and assisted in developing launch plans and brand guidelines for new concepts• Developed market research and competitive analysis by reporting weekly sales, tracking redemptions, and examining online analytics• Managed and created content for 12 social media accounts (over 35,000 followers)• Supervised and collaborated with PR teams for each restaurant to secure print, broadcast, and online media coverage• Created and implemented 2015 advertising budget and strategy• Produced sales and sponsorship decks to maintain existing business relationships and secure new clients and sponsorship• Managed updates on website, online listings, and collateral• Executed all marketing events, offsite and in-house• Maintained gift card e-stores and fulfilled transactions for web, in-store, Amazon, PayPal, and donation requests• Hired, trained, and oversaw all marketing coordinators and interns

Chicago, Il, Us

• Carried out marketing & private events from conception to execution while staying on budget & timeline• Managed 3 social media accounts over 12,000 followers and boosted followers by 30% within 6 months • Tripled private event sales by targeted outreach, strategic advertisement, and networking • Organized and built relationships with key influencers in target neighborhoods to initiate programs to help boost sales while creating repeat customers and building mutually beneficial relationships • Increased open rate on email marketing to 25% by organizing email database and targeting each email to specific demographic• Created quantitative and qualitative reports following all marketing tactics and events • Redesigned all marketing material including website, event planning guide, menus, and collateral • Directed weekly manager’s meeting where feedback and creative ideas were shared and sales were analyzed• Created and produced over 75 events a year including branch launches for Mike’s Hard Lemonade for Lollapalooza, VH1, NBC, etc.

New York, Ny, Us

• Collaborated with Choose Chicago and NFL network during the NFL Draft to manage content and social media strategies for Choose Chicago, NFL, and Chicago Sports Commission Twitter pages• Delivered around the clock content• Engaged current conversations, anticipated questions, and utilized creative ways to incorporate sports into current conversation• Worked closely with social media producer to provide technical and graphic support for social media segment on live national television

Chicago, Il, Us

• Collaborated with management team on event production, marketing, and public relations • Conceptualized and implemented guerrilla marketing campaigns to attract VIP clientele and increase revenue • Assisted public relations team with press clippings, celebrity sighting report, client travel arrangements, and pitching.• Planned, promoted, and executed marketing events • Increased knowledge of efficient budget use and budget proposal • Answered telephone and email inquiries and executed requests accordingly • Worked with clients such as: Make-A-Wish, Grey Goose, Cointreau, Vitamin Water, Bacardi, Moet/Chandon, Absolut, America Cancer Society

Chicago, Il, Us

• Sourced information for marketing materials, press releases, and private events • Assisted marketing department with promotions from creation to execution• Maintained and updated hospitality and customer retention programs • Gathered and merged contacts into company database and weekly reports • Learned operation management role through hands on experience • Acquired time management skills through various tasks and jobs

Springfield, Il, Us

• Reviewed and distributed press releases to media outlets • Drafted letters to constituents and members of the Illinois party caucus • Searched and organized press clippings• Monitored media mentions through Google Alerts • Updated chief of staff with any media requests from local Fox, NBC, and ABC affiliates during gubernatorial election night • Scheduled and coordinated details for speaking engagements and appearances• Maintained and updated contact lists• Researched, analyzed, and summarized current Illinois bills and issues

Bachelor'S Degree, Public Relations/Fashion Merchandise

Study Abroad, Fashion Marketing

High School