Project & Merchandise Manager, business development marketing, budgeting , and purchasing , strategy for grocery , frozen, dairy and perishable categories. Supply chain development for Regional Chain, with 37 stores in WI. , Iowa, Minnesota & Dakotas. Vendor management. Creating store of the future product and plan-o-gram development for multiple locations. Chain remodel planning , procurement and market development.

Category Director Frozen Foods

P&L responsibility for $1.5 billion in annual sales in grocery, frozen, dairy, HBC/GM, and C-store products. Implemented process analysis to improve ROI for category sales and profits. Developed cross functional training within seven departments with a staff of 23 to create future department growth for procurement, category managers and administration. Executed manufacturer supply chain changes for warehouse efficiencies, business development funds, terms etc. to include chute changes for Inmar reclamation process. Managed, trained and mentored the procurement team and the category managers for best in class process to improve ROI results and to drive sales and gross across each category. Negotiated vendor funds, plan-o-gram placement and MDF funds.

Corp Category Management /Project Manager - Frozen Prepared (3/2012 – 9/2012) Responsible for global sourcing and product development for Frozen Prepared category representing $330 million in annual sales. Managed freight with logistics and third party distribution warehouses, REMA, DOT and Millard refrigerated services for new business lines. Developed financial analysis by category to define budgeted spend from manufacturer, lost sales within the customer base and current distribution , private brand penetration and gross profit. Division opportunities identified across the country by region for void distribution improvements. Developed synergy plans for category strategy to execute SVM for “One Door “process. Analyzed sales and profits by category to determine potential category growth. Lead research for private brand development for frozen categories. Developed clean label hummus driving sales 59% within four periods thru 9/01/2012, increased 400 bps in private brand penetration. Increased manufacturers budgeted spend by 4% y/y with Tier D Contract negotiation Planned new item development with product development, packaging, commercialization, FSQA and regulatory meeting deadlines for new product launch.

P&L responsibility for the Shelf Management Dept - 410 million w/positive EBIDTA growth . Achieved & improved budget EBIT for Retail Services program by 4% in 2011. Increased professional services total , 31 to 210 retail stores w/category management. Sales growth from $50 M to $410 M total program.Directed CM financial analysis g,f,d, with 31 merchandisers , mnf category review process. Trained category analyst to plan-o-gram strategy, (JDA, space management). Responsible G/ F/ D, plan-o-gram execution to 250 independent retailers. (2,000 + plan-o-grams updates ). Developed new item distribution (STS) process.for ER distribution - 4 DC's. Increased sales $2.5 –$3M first to market. Improved retail SKU assortment, ROI gross sales 5 – 20% with the program. Managed inventory analysis- SKU RAT. Trained BDF analysis for department, identified sales trends w/ category review ,competitive market (AC Nielsen). Created merchandising plan Center Store categories determining category & pricing strategy. Determined pricing elasticity for competition . Developed plans with Center Store program, w/ consumer centric insights to develop 21 “At Risk “categories for CM principals. Directed plan-o-gram execution four distribution centers. Market coverage: VA, W VA, Balt/ DC, Phil, New Jersey, Pittsburgh. W- NY & NYC .Collaborated w senior management for organizational planning, change management & dept realignment. Developed job descriptions for process management. Trained associates & direct reports CM development.Market Development – Presented & sold programs retail customers w enhanced category management customer merch plans. Managed co-ordination in house programs to support Retail SVS /Marketing.Created a “Western Civ” merch plan for Int'l stores driving sales $25,000 to $2M 1st yr Directed private brand rebrand across all departments and DC’s for seven geographical. Exp AC Nielsen, Spectra, IRI Syndicated data, consumer insights.

Shelf Management Expenses - 6 direct reports -; Store Remodels / New Stores / Labor expenses.equipmentCategory management fees - program growthDeployment -Third Party reset projects. Project Work

*Formed relationship's for collaboration of categories with Vendor's, Broker's and Manufacturers to complete promotion and marketing strategies between SUPERVALU Eastern Region, Corporate office and the Manufacturer for total program implementation grocery, frozen and dairy. * Completed and executed Plan-o-grams utilizing JDA (Pro-Space & Adobe software) for the final product assortment of the Retail Home Store and Center Store programs. *Developed Region strategies according to Nielsen and IRI market data.* Assisted the retail pricing department with pricing strategies by category. *Planned, executed & presented Category Management programs and reviews for Destination Strategies to Retail Customers.* Trained and supervised the - Plan-o-gram Analyst for the Category Management Dept.*Coordinated with Prism the Home store process meeting deadlines and implementing plan-o-grams at the retail level. *Verified core assortment, skew rationalization by Market for each category identifying trends to implement the total category management process in the Grocery, Frozen Food and Dairy Departments

Accountable for sales & gross profits in Fluid Milk, Dairy, Frozen Foods, and DSD Departments. Managed a budgeted P&L of $280 million. Total desk gross profit for the year 25–30%. Improved sales 3–5% each year. Direct and indirect reports (8) merchandiser, buyers, administrative, vendor, plan-o-gram and pricing analyst. Responsible for store profits, execution, billing and shrink. Developed advertising plans for three banners: Bruno’s, Food World, and Food Fair Increased Market share to 30% ACV frozen & dairy depts.

Reviewed industry trends for best cost of goods. Leveraged cost of 5lb Sugar to achieve best cost. Achieved best cost of goods on Coffee, Oil, Sugar, Vegetables, Fruit, Rice and Imported items. Oversaw purchasing of imported products - can fish, fruit, etc. Reviewed information regarding current situations, staying abreast of fishing habits, crop conditions, inclement weather etc. Improved total desk gross profit 11-12% Rolled out Coffee program, all formats

Direct reports included Dairy Merchandiser and Administrative Assistant Indirect reports include pricing and vendor analyst. *Planned and executed advertising for three brand formats, Bruno's, Food World and Food Fair Stores. *Approved plan-o-grams by category, analyzing dollar sales for improved shelf to space dollar ratio to meet EVIC requirements and improve sales following category trends. *Developed Ice Cream program for Seasonal Roll out - *Improved Corporate Brand penetration in frozen 20-30%.*Frozen Foods total department sales improved 2.9% year over year from negative billing trends.*Implemented advertising program for Dairy and Frozen, - Current Market shares performing equal to and in some categories greater than Company trends in top volume categories.

*Supervised 10 employees to include- Four Grocery Buyers, One Bakery Deli &, HBC Buyer, Assistant Buyer for Frozen Food/ Dairy and three administrative assistants. *Hired, trained and conducted performance evaluations. *Negotiated Planned and Procured Corporate Brand Products for all departments. Planned and executed purchases for Trade Shows, all departments.*Negotiated cost of goods handled contract negotiations, panned advertising for 300+ stores. Determined regional, brand specific products through understanding Market demographics.*Managed frozen food, ice cream and dairy procurement contract deals.

Managed direct reports (10) across frozen food, dairy, bakery deli and HBC. Procured and executed frozen food, ice cream and dairy, maintained department service level @ 97.5% – 98% y/y. Negotiated brand, private brand and procured across all G,F,D for best COGS - (4) food shows each year for (300+ SE market stores). Managed purchasing, budgeted turns, P&L - $20 million COGS maintaining 30 day turns with 98.0% service level.

Supervised 10 employees to include- Four Grocery Buyers, One Bakery Deli &, HBC Buyer, Assistant Buyer for Frozen Food/ Dairy and three administrative assistants. Hired, trained and conducted performance evaluations. Negotiated Planned and Procured Corporate Brand Products for all departments. Planned and executed purchases for Trade Shows, all departments.Negotiated cost of goods handled contract negotiations, panned advertising for 300+ stores. Determined regional, brand specific products through understanding Market demographics.Managed frozen food, ice cream and dairy procurement contract deals.

Negotiated cost of goods for private brand across all departments, grocery,frozen & dairy.

*Negotiated cost of goods, managed purchasing and inventory turns. Worked budgets and handled all logistics through the warehouse.*Maintained service level of 97.5 -98% dailies