Mohd Fikrie Hashim Email & Phone Number

Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, My

Kuala Lumpur, My

Federal Territory Of Kuala Lumpur, Malaysia

1. Responsible and accountable for the stability of client accounts by nurturing the relationship with client stakeholders through effective communication and delivery of superior marketing services and results2. Lead the client governance meetings with the right mix of operational updates, alignment check-ins, and exchange of ideas and advisory.3. Supports and contributes to the overall strategy of account growth and expansion.4. Act as the people manager of a team of talented and highly motivated resources, caring for their growth, well-being, and job satisfaction.5. Contribute as a member of the leadership team on company-wide initiatives

Kuala Lumpur, Kuala Lumpur, Malaysia

1. Championing segment marketing & GTM plan & execution in sync with overall channel & product roadmap2. To work closely with sales channel, marketing, product and sales support teams by leveraging data and market insight in leading and supporting overall cross-functional involvement with product team, marketing and go-to-market/campaign planning to ensure that all product and solutions are aligned in Corporate and Govt segment.3. To support new product launches with comprehensive 360 degree GTM and marketing supports including collateral readiness, BTL & ATL to drive maximum awareness, TOM and lead generation4. Working closely with technology partners to emulate joint-marketing strategies & working thru the execution details to achieve both parties desired goals including co-creation marketing contents & joint-organised events5. Liaising closely with key stakeholders (Enterprise Practices, Product, Sales) for cross-functional initiatives to run always-on/sustenance campaign that include tactical promotions, webinar & thought leadership testimonial developments6. Drive end-to-end lead generation campaign from digital marketing, customer engagement webinar and telemarketing by liaising closely with sales support & sales/product GTM team in terms of target setting, regular update and monitoring, result review and post-mortem and continuously improving processes and frameworks

Selangor, Malaysia

1. Formulate and drive marketing and customer experience framework, CX Blueprint, plans, programs and initiatives to increase customer satisfaction across all touchpoints2. Develops end-to-end marketing plan and customer experience lifecycle process to provide customer-centric view based on the customer’s perspective across business function and generating toll and non-toll revenue 3. Design and develop product branding and brand audit for all product lines and services for toll and non-toll in the organization to ensure standardization, proper value proposition and total image of the company at anytime4. Lead and/or direct customer research programs including segmenting and profiling, dialogues and initiatives in identifying customer’s needs to generate insights for decision making5. Develop and control multiple communication channels such as printed medias, social medias, mobile apps, website etc. to have maximum reach of customer based on segments and preference

Kuala Lumpur, Malaysia

1. Lead Digital Trade Marketing initiatives for online & offline channels & continuously exploring strategic partnerships revenue opportunities for digital products towards sustainable volume growth 2. Responsible to manage various department-related events to promote digital products with a strong focus on driving volume, subscription or cross-selling of products 3. Involve tremendously in digital campaigns for NSTP digital products by exploring all digital platforms visibility in the light of Google Ad, Facebook, Twitter, Instagram & YouTube. Understanding each and every platform capability & reach & leveraging external & current database for targeting purposes 4. Undertake post campaign evaluation activities to diagnose the result & rework on the mechanism/module to achieve immediate quick win 5. Responsible on digital website interfaces & content by ensuring the right product USP is dialled up & continuously improving purchase experience & driving increased traffic/visitors 6. Accountable for revenue target for all digital products in NSTP (ePaper & FullAMark) for both new & existing/renewal subscribers.

Kuala Lumpur, Malaysia

1. Design channel segmentation strategies and plans by meeting B2B consumer and customer requirements to deliver channel growth and recommend key growth opportunities and action plans in integrating Channel Segmentation Plans aligned with commercial and business plan2. Implement need-based solutions for each segment by sector through continuous enforcement and analyze the effectiveness of business solutions within and across categories to support the company objective 3. Innovate trade marketing programs by designing and translating the marketing organization to manage the systematic coordination of agents deployed in the market and adopt the RTM revamp initiatives at all levels to support Business to Business – B2B model established within the organization. 4. Align and recommend product line development and life cycle through product performances evaluation, survey or research and ensuring the role of each product maximize returns with effective pricing strategy to ensure profitability through product gross margin by facilitating trade marketing in capturing the information into SAP (Product Master Data) in line with PLI/PDB directions as product principal.

Kuala Lumpur, Malaysia

1. Developing strategic & sustainable Route To Market (RTM) models for specific product category that impacts on distribution improvement & volume growth2. Carry out extensive micro & macro studies to derive added value on cost-to-serve and NSR analysis in remodeling a right fit RTM strategies 3. Partnering closely with Regional offices & other countries within APAC to learn & share knowledge & skills in developing RTM best practices for processes and systems4. Lead the engagement with brand, trade marketing and sales team to work on region specific marketing & brand initiatives towards improvement on community engagement & recruitment 5. Champion of non-metro & rural expansion planning by articulating overall frameworks & strategic plan that drive towards improvement on distribution networks, KO consumption & volume6. Responsible for annual volume target, pack mix, channel and region growth7. Franchise and Commercial Leadership management in stewarding relationship between BU and local Bottler8. Pioneer project leader in women empowerment 5by20 program in Malaysia

Malaysia

Mba, General Management

Bba (Hons), Marketing