After graduating from Binus University in 2011 with a degree in Graphic Design, I embarked on my professional journey within the industry of advertising. Beginning as a Graphic Designer and Copywriter at a local advertising agency.I honed my skills over the years, delving into UI design in 2015 while working as a Web Designer in the gaming industry. With a ranged of experiences spanning different sectors, I transitioned into the role of Product Designer for local startups such as Sugar (livestreaming) and Yamisok (gaming tournament platform). Here, I focused on crafting user-centric product designs and UI interfaces that made a tangible impact on both industries through enhanced features and interactivity.My trajectory then led me to Wacaku, where I assumed the role of Product Chief and Designer. Within this capacity, I spearheaded the creation of intuitive, visually engaging, and impactful product designs catering to both writers and readers. This involved comprehensive conceptualization, continuous research, testing, and insightful analysis of business models within the literary platform, culminating in the development and launch of Inkcraft for Wacaku—an innovative tool empowering writers and publishers to expand their reach and activities within the platform.Building on this success, I embraced a more pivotal role within Wacaku as Co-Founder and Chief Product Officer, driven by the vision of making a profound and lasting impact within the literacy industry for years to come.