Chafic Joseph Filfili Email & Phone Number

Toronto, Canada Area

Joined one of the largest communications and media companies in Canada to lead the analytics of Shaw GO and TV Everywhere apps; working on television channels such as Global TV, Movie Central, History, Slice, Food Network, HGTV, and Showcase.• Prepared websites and mobile apps tracking requirements and coordinated the implementation with internal and external development teams.• Managed Adobe Analytics (Omniture / SiteCatalyst) tool for data capture and reporting.• Forecasted mobile apps performance and usage before launching to the public using data from several sources (Adobe Analytics, comScore, surveys).• Performed various ad-hoc data analysis and reporting as per business requirements and needs that assisted content team in optimizing the apps/web and management in strategic decisions.• Designed, launched, analysed and presented surveys for Food Network Canada and Global TV.

Ottawa, Canada Area

Joined to support the digital projects of REALTOR.ca, the most visited real estate website in Canada, leading the mobile apps and analytics.• Led the mobile apps implementation by analysing the business requirements and producing functional requirements documents which resulted in successfully launching REALTOR.ca Android and iPad, and ICX.ca iPhone apps, as well as maintaining previously developed apps.• Acted as a Subject Matter Expert for web analytics by implementing advanced Google Analytics tracking for REALTOR.ca• Assisted business team with analytics strategy by consulting and vendors for analytics and SEO.• Assisted in solution exploration and proposal for mobile.realtor.ca and produced functional requirements document and solution for ICX.ca enhanced features.• Proposed social media capabilities for REALTOR.ca including a Facebook application for real estate agents.

Toronto, Canada Area

Engaged by small and growth-oriented businesses to help them create online presence, e-commerce and customer engagement sites that have the look, feel and brand credibility of large companies. Clients included major global event production, sports memorabilia, and jewellery companies.• Designed, launched and administered a number of websites with sophisticated e-commerce capabilities, auction tool, online community, and content management system.• Developed social media marketing strategies implementing Twitter, Facebook, and LinkedIn to elevate the companies’ online brand and drive traffic to the site. • Implemented and administered email marketing campaigns from design to deployment.• Implemented Google Analytics for tracking and analyzing online (email, banner, ppc, social media) and offline (QR codes) marketing campaigns.

Toronto, Canada Area

Brought on board the largest nutrition and foods company in the world to facilitate the testing and roll out of more than two dozen customer-facing websites that are used for product promotions, contests and customer engagement. Dealt with brands such as Kit Kat, Smarties, Aero, Nescafé Dolce Gusto, Nestle Baby, LeanCuisine.• Key interface between third-party agencies and Nestlé systems teams around the globe for the development, testing and troubleshooting of new promotional sites. • Contributed to the design, content development, testing and go-live production of multiple intranet sites including the Human Resources intranet site, which earned accolades for navigability, intuitive layout, and seamless user access to information.• Proposed and worked toward establishing new initiatives including an extranet forum, automated timesheet system, and others.• Nominated by managers and received the Employee`s Recognition Award on two different occasions for the outstanding performance.

Master Of Business Administration (Mba)

Bachelor Of Commerce, Information Technology Management

Digital Media option eBusiness minor

Certificate, Project Management

Award Of Achievement, Web Analytics