I have a background in psychology and extensive experience in market intelligence, which allows me to detect patterns and changes in the world and understand their implications for the broader societal context.This has led to a career spanning market research and strategic consulting. I am passionate about the intricacies of how our world works, particularly the aspects that—often unbeknownst to us—impact our behavior and how to translate this understanding into tangible strategic opportunities.For the past three years, I have served as the Head of Industry for Home Care at Euromonitor, where I have built and enhanced our market data offerings, services and bespoke strategy content, presenting my insights to leading industry players across marketing, R&D, sales, and strategy management. My passion lies in creating new forms of insight and value for both retailers and brands in the sector, ensuring that this value reaches the right audience as quickly as possible.My experience, expertise, and ability to dissect data points and connect the dots beyond what is immediately apparent allow me to provide foresight into trends shaping consumer needs and behavior today, tomorrow, and in the future.In the current global climate marked by uncertainty, few things can have a greater impact on brands attempting to navigate this ever-changing and increasingly complex business environment. Most recently, my strategic focus has led me to explore the future home and how smart technology is reshaping the industry landscape. This shift is eroding longstanding barriers and unlocking new opportunities for brands to test their right to play beyond traditional areas of operation, moving from a product-led to a consumer-led approach to brand building.