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Filipa Domingos is a Head of Out of Home Channel at JMD - Brands We Know. She possess expertise in trade marketing, brand management, marketing, management, fmcg and 5 more skills.
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Head Of Out Of Home ChannelJmd - Brands We Know Nov 2023 - PresentRe-thinking and re-shaping OOH@JMD (portfolio, route-to-market, ways of working) to further increase brands footprint and consumer engagement, while driving profitable growth for the company -
Marketing ManagerJmd - Brands We Know Feb 2018 - Oct 2023LisboaLeading a team of Brand Managers, I manage Categories such as Snacks, Chocolat Pralines, Biscuits, Pasta & Beverages, with a mission to drive business growth by identifying opportunities, developing strategies and implementing action plans, while working in close proximity with the different channel’s sales team.With full P&L responsibility, I oversee the annual negotiations with our Partner Brands, aiding my team in designing the annual Brand Plan while developing their capabilities and soft skills through coaching and setting the example. -
Strategic Brand Manager - SumolSumol+Compal Jan 2013 - Jan 2018Lisbon Area, PortugalManaging one of the core brands of the company (Sumol), I was responsible for its global consumer-centric strategy, handling research briefs and consumer insight analysis, establishing the brand positioning and a cohesive marketing mix, owner of the brand’s new product development (from product to packaging design), ensuring the global brand performance and all the brand communication guidelines, both for Portugal and the Export Markets. -
Senior Brand ManagerSumol+Compal Jan 2009 - Dec 2012- Develop and implement brand plan tactics;- Manage all work developed with ATL & PR and agencies;- Control of brand marketing budget;- Managing and monitoring of product goals (volume, revenues and margins), followed by definition of marketing activities according to evaluated performance;- Assuring the effective implementation of marketing activities in all distribution channels. -
Brand ManagerGrupo Sumol Apr 2007 - Dec 2008- Develop and implement brand plan tactics;- Manage all work developed with suppliers and agencies (ATL, BTL and PR);- Control of brand marketing budget;- Managing and monitoring of product goals (volume, revenues and margins), followed by definition of marketing activities according to evaluated performance;- Assuring the effective implementation of marketing activities in all distribution channels.
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Trade Marketing Channel ManagerGrupo Sumol May 2006 - Mar 2007- Boost visibility and sales for Grupo Sumol’s brands in our clients point of Sale;- Definition of brands promotional plans for all clients within the distribution channel of my responsibility (Horeca National Accounts – HNA’s);- Managing and coordinating the merchandising team, assuring the effective implementation of marketing activities;- Control and management of Brands Marketing Funds;- Managing, along with the Key Account Manager, the commercial relationship with our client.
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Junior Key AccountGrupo Sumol Oct 2005 - May 2006
Filipa Domingos Skills
Frequently Asked Questions about Filipa Domingos
What company does Filipa Domingos work for?
Filipa Domingos works for Jmd - Brands We Know
What is Filipa Domingos's role at the current company?
Filipa Domingos's current role is Head of Out of Home Channel.
What is Filipa Domingos's email address?
Filipa Domingos's email address is filipa_domingos@iol.pt
What skills is Filipa Domingos known for?
Filipa Domingos has skills like Trade Marketing, Brand Management, Marketing, Management, Fmcg, Innovator, Business Strategy, Merchandising, Budgets, Team Management.
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Filipa Domingos
Lisbon Metropolitan Area -
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Filipa Domingos
Lisbon Metropolitan Area
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