Filipa Jorge Email and Phone Number
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I’m a customer-centric digital strategist with expertise across several areas of the digital mix, in particular project management and production. I have been responsible for the delivery of multiple digital projects across several industries, such as education, government, retail, finance and others. Having also been in the role of product owner in the past, I am not your typical project manager: I am especially hands-on and thrive when making strategic recommendations and brainstorming new ideas with multidisciplinary teams, preferentially based on user research and data analysis. I am committed to meeting the end user needs whilst achieving excellent targets based on the business goals and established SMART Key Performance Indicators. I believe in flexibility and capacity of adaptation with the ultimate goal of successfully delivering products, on time and within budget.
Australian Physiotherapy Association
View- Website:
- physiotherapy.asn.au
- Employees:
- 359
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Digital And Ux AdvisorAustralian Physiotherapy AssociationMelbourne, Vic, Au -
Marketing Automation LeadGpc Asia Pacific Oct 2022 - Aug 2023Melbourne, Victoria, Australia -
Digital ProducerGpc Asia Pacific Sep 2021 - Oct 2022Melbourne, Victoria, Australia- Working closely with key stakeholders to co-ordinate the scheduling of digital content and campaigns. - Coordinate and lead promotion planning and activation sessions.- Create, optimise and format artwork for the digital landscape.- Oversee, manage and provide support for promotions in the Hybris promotional cockpit. -
Web ProducerUniversity Of Melbourne Jan 2022 - Apr 2022Melbourne, Victoria, Australia -
Digital ProducerInlight Jun 2020 - Jun 2021Melbourne, Victoria, Australia- Manage multiple projects end-to-end, including scoping, timelines, budgeting and delivery- Managing client accounts across multiple industries and acting as their key contact- Coordinate and collaborate with multidisciplinary teams (design, development, content and strategy)- Develop strong client and stakeholder relationships to understand their needs and deliver agreed outcomes - Develop support documentation including risk logs and requirement specifications- Define and track project milestones while developing, maintaining, and reporting on an overall delivery plan- Liaising and updating stakeholders on the status of projects - Define project scope and manage expectations of all stakeholders- Deliver premium service and maintain high quality outputs- Continuously assessing working methods and processes through regular retrospectives with stakeholders and the internal team -
Website Optimisation SpecialistPepperstone Oct 2019 - May 2020Melbourne, Australia- Develop, manage and implement a website optimisation roadmap, including idea management, testing, optimisation, reporting and forecasting- Work with SEO Specialist to suggest changes to website architecture, content, linking and other factors to improve SEO positions for target keywords- Partner with regional marketing managers to support the needs of localised audiences- Launch and optimise A/B and multivariate tests to drive increased user engagement and conversion rate- Creation, updates and testing landing pages in Craft CMS- Organise and run interviews and testing sessions with users- Define project requirements and create a delivery plan- Prioritise workloads and conflicting requirements to satisfy the business needs- Responsible for troubleshooting issues, liaising with relevant partners for resolution- Testing and validation of changes and new features in all the regional sites -
Digital ProducerUniversity Of Melbourne Apr 2019 - Oct 2019Melbourne, Australia- Collaborate in user research and research analysis activities- Gather and define business requirements and user stories- Create functional specifications- Lead sprint planning sessions- Collaborate with multidisciplinary teams, including developers, designers and content strategists and producers- Identify and act to resolve risks and issues throughout the project- Create landing pages and standard pages in Squiz Matrix, following the editorial guidelines as well as SEO, accessibility and usability best practices- Testing new page template, metadata schemas and content containers, suggesting improvements froma content edition and usability point of view and creation of new widgets based on user behaviourand benchmark research- Support the engagement and comms activities with stakeholders -
Digital Project ManagerTailors Mark Oct 2018 - Apr 2019Melbourne, Australia- Scope, monitor and manage end-to-end delivery of projects- Ensure projects are properly scoped, delivered on time and to agreed specs- Coordinate and prioritise resources in an efficient manner- Prioritise workloads and conflicting requirements to satisfy the business needs- Communicate requirements, key project activities, responsibilities and timelines clearly across the broader team- Identify and act to resolve risks and issues throughout the project timeline- Motivate team members to meet project goals, adhere to their responsibilities and project milestones- Plan and facilitate workshops- Continuously identify pain points with internal processes and propose improvements -
Digital Projects SpecialistTaking Shape Apr 2018 - Oct 2018Melbourne, Australia- Creation, updates and testing landing pages in iSams (Sales Management System)- Creation of EDMs using Salesforce Marketing Cloud- Promotion enablement, scheduling and testing- Lead planning and implementation activities for digital projects- Lead requirement gathering process, writing business specifications, test case creation and facilitate workshops with stakeholders for new digital initiatives- Provide validation of existing requirements and identifying new business requirements- Communicate project issues, risks and outcomes to stakeholders- Assist with the management and tracking of project budgets- Responsible for troubleshooting issues, liaising with relevant partners for resolution- Lead system and user acceptance testing -
Digital ProducerLa Trobe University Jun 2017 - Dec 2017Melbourne, Australia- Revamp of the Current Students subsite (Information Architecture refresh, creation of a new layout for the homepage and megamenus)- Content audit, benchmark research and analysis of user behaviour in order to inform decisions regarding content to be migrated, pages to be excluded from the proposed IA, creation of customised widgets within new Students homepage and content to be highlighted in the new megamenus- Testing new templates created to be used in Squiz Matrix, suggesting the best way to present content within the new widgets, improvements from a content edition and usability point of view and creation of new widgets based on user behaviour and benchmark research- Development of sitemaps in Dyno Mapper and wireframes in Balsamiq- Content migration and creation of pages in Squiz Matrix, following the editorial guidelines as well as SEO, accessibility and usability best practices- Support the engagement and comms with stakeholders prior to new IA deployment(multiple presentations and workshops) -
Web Administrator / Web Accessibility OfficerBayside City Council May 2017 - Jun 2017Sandringham, Vic, 3191- Improve the accessibility, SEO strategy, usability and overall performance of the council's website- Use Drupal CMS to upload content in the website- Audit the forms in the website and suggest changes to improve their usability and user experience- Creation of wireframes in Balsamiq and Moqup -
Web & Ecommerce ManagerPdc Brands May 2015 - May 2017London, United Kingdom- Manage corporate website and online stores, including content upload (catalogue, blogs, promotions), stock levels and revenue generation- Develop and implement the eCommerce and digital strategy across multiple channels (websites, email, organic and paid)- Gather business requirements, user needs, create briefs and functional specifications- Create project plans and timelines- Select and manage the relationship with digital service partners, leading all relevant digital projects- Advocate and oversee the implementation of digital training across all the departments – marketing, sales, customer services- Research, evaluate and assess new ideas to increase traffic, conversations and engagement- Manage the sampling programme in order to collect reviews, ratings and curations- Creation, management and reporting of digital marketing campaigns- Assist with the management and tracking of budgets- Establish SMART KPIs for the performance of the digital team, collect data regarding sales performance, customer reviews and benchmarking in order to review it regularly with the executive team- Work closely with the Marketing team to ensure that the brands are well represented andthe objectives/goals are achieved through online and offline activities -
Digital Content ProducerCetac.Media (Communication Sciences And Technologies Research Centre) - Extinct May 2010 - Aug 2016Porto Area, Portugal
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Administrative AssistantPhilosophy Institute Of University Of Porto (Philosophy Research Centre) Sep 2012 - Dec 2014Porto Area, Portugal
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Social Media & Digital Content Producer / Consultancy & TrainingAprender - Centro Educacional E Terapêutico, Lda (Therapeutic Centre) Jun 2013 - Jan 2014Porto Area, Portugal
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Social Media & Website ProducerStcp Jan 2012 - Oct 2012Porto, Portugal -
On-Line JournalistPúblico Mar 2008 - Jun 2008Lisbon Area, Portugal
Filipa Jorge Skills
Filipa Jorge Education Details
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Ux Design (Part-Time, 12 Weeks) -
Workshop (1 Day) -
Digital Marketing -
Multimedia Communication: Digital Av -
University Of PortoCommunication Sciences: Multimedia
Frequently Asked Questions about Filipa Jorge
What company does Filipa Jorge work for?
Filipa Jorge works for Australian Physiotherapy Association
What is Filipa Jorge's role at the current company?
Filipa Jorge's current role is Digital and UX Advisor.
What is Filipa Jorge's email address?
Filipa Jorge's email address is fi****@****ail.com
What is Filipa Jorge's direct phone number?
Filipa Jorge's direct phone number is +614243*****
What schools did Filipa Jorge attend?
Filipa Jorge attended Academy Xi, General Assembly, Squared Online, University Of Aveiro, University Of Porto.
What are some of Filipa Jorge's interests?
Filipa Jorge has interest in Cooking, Travelling, Reading, Camping, Music, Sports, Cinema.
What skills is Filipa Jorge known for?
Filipa Jorge has skills like Content Management, Social Media, Online Journalism, Web Design, Digital Marketing, Video Production, Digital Content Management, Seo, E Commerce, Photoshop, Magento, Drupal.
Who are Filipa Jorge's colleagues?
Filipa Jorge's colleagues are Vironia Mikhaiel, Harun Harbs, Melissa French, James Fitzpatrick, Judy Waters, Peter Gangemi, Jayashri Maya.
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Filipa Jorge
Portugal3gmail.com, gsk.com, bial.com -
Filipa Jorge
Washington, Dc4gmail.com, hbs.edu, scowcroft.com, scowcroft.com -
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