Filipa Sousa E Meneses Email and Phone Number

Gum Health and Denture Care marketing strategy for Portugal, Spain, France, Italy, Greece and Israel;Coordination with Global Category to design strategies, launch Innovation and communication;Performance analysis, with mitigation plan proposals and investment split.Responsable to achieve financial and area business objectives

Expert Sales Team management (10 people);Partnership establishment with Trade and Medical Associations (e.g. ANF, OMD);Marketing Budget management for the Healthcare Professionals (Surgery, Pharmacies and Para-Pharmacies, samples, digital and medical conferences).

Marketing team management (5 people);360 marketing plan, achieving leadership position in Oral Care market;Double digit internal sales and market growth year-on-year;Reached leadership in oral care gum segment in pharmacies:Boosted digital investment for all brands reaching levels of 15% of marketing budget (websites improvement, Facebook,…).

Oral Care brands (Sensodyne, Aquafresh, Corega, polident and parodontax). Activation of consumer events and PR activities (Corega dances) and digital plans (Word of mouth, consumer sampling).

Responsable for OTCs and medical devices brand management in Portugal and Spain . Successful launch of products in Spain (eg.Zovicrem)

National Field force team management (6 sales reps);Commercial strategy definition.Create a new model of sales target and incentives programme for the field force;Conception and implementation of innovative project for point of sales (Multimedia Interactive Kiosks) and clients monthly flyer (“Novartis News);

Successful launches and performance in RX and OTC fields. Ca-D Sandoz reaching market leadership in few months after launched. Achieved pharmacy laxatives market leadership and reinforce several leadership positions.