Increased brand awareness through targeted campaigns (Google Ads).Achieved an average quarterly conversion rate growth of 111% through website content optimization and UX writing, based on data analysis and qualitative research (UX, Wordpress).Achieved a 245% increase in website traffic through the implementation of best SEO practices and content optimization, resulting in enhanced site visibility and search engine rankings (SemRush, Google Search Console).Monitored and analyzed website performance metrics and campaigns to identify improvement opportunities (Google Analytics, Google Ads, Search Console).Kept abreast of the latest marketing trends, technologies, and best practices for continuous improvement of marketing strategy.Managed various channels (Google My Business, Quero Alunos, Blog, Paid Traffic, Email).Provided assistance in crafting and articulating the TEDxFaculdade EnsinE event (Press Release, Email, UX Writing).Drafted Brand Manifesto.Wrote and prototyped talent acquisition programs.

The Moitará is a network of research laboratories from UFF, UFRJ, UERJ, UNIRIO, and UEM, with researchers in the fields of political science, society, communication, culture, and technology.What have I done?Research: Conducting studies on the material, cultural, and technical transformations of the past 50 years to assist in the formulation of public policies and environmental recovery projects.Creative Writing: Contributed to the writing of the winning project proposal for FAPERJ's innovation support grant (2021) for the establishment of a Think Tank in Rio de Janeiro focusing on climate crisis and technological transformations.

Cobasi is the largest pet store in Brazil, with over 130 stores nationwide and a strong digital presence. It's a B2C company with significant partners such as Purina, PremieR, and Whiskas.What have I done?SEO Writing: Produced dozens of texts focused on Inbound Marketing strategy; link parameterization; secondary keyword research (using SEMrush); SEO-friendly content (utilizing Yoast) while maintaining readability and relevance.CMS: Utilized Wordpress with the Yoast plugin for content management.Creative Writing: Generated content including trivia, promotion of partner brands, institutional pieces, and service-related materials. Employed storytelling, humor, parables, and research to engage leads while ensuring alignment with the company's tone.

Research on the material and cultural transformation of the planet in the face of the climate and pandemic crisis: the discourse surrounding technology; the ethical transformation in light of major tragedies; the new production and reproduction relationships with the emergence of collective computational intelligence coupled with measurement and detection devices.

Facilitated debates and cinema workshops in schools across Rio de Janeiro.Assisted in event production and workshop coordination.Served as a mediator for the Sesc Cinema Showcase.

UOL is Brazil's largest company in online content, digital services, and technology, with over 108 million unique visitors per month.What have I done?SEO Writing: Produced dozens of listicles covering historical facts, sports, culture, and miscellaneous topics. Content aimed at driving traffic to the website. Conducted trend research using Google Trends and keyword research using SEMRush.Creative Writing: Delved into the most unlikely subjects, from the world's deadliest roads to conspiracy theories about the moon landing. Leveraged references from pop culture and storytelling to enhance engagement, while maintaining a careful eye on fact-checking.Research: Conducted bibliographic research and fact-checking for content writing.

ADUR is the association of professors at UFRRJ, the Rural University.In 2016, I was invited to take on the role of communication coordinator for the new administration. My goals of repositioning the brand within the university community and engaging members were achieved through various actions.What have I done?Managed the organization's communication channels.Developed personnel and interns.Overhauled graphic design, as well as writing and editing of printed newspapers.Scripted, captured, and edited videos.

After a year as a journalist at AdUFRJ - the largest teachers' association in the country with over 3200 members - I was invited to take on the role of press officer during the national strike of 2015. It involved five months of intense media relations and follow-up, building mailing lists, press clipping, crisis management, and brand positioning.