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Experienced Performance Digital Marketer, with a focus on user acquisition with a successful track record and a diverse background (Startups, Agencies and final Client) working closely with the latest digital trends to achieve goals. While in University founded the web Startup Cavalonet, passed through brand activation agencies, performance digital agencies, startups and has also had the opportunity to work in the Banking, Telcos and Hotel sectors. During his career developed businesses, led several Digital transformation initiatives and had excellent expertise in media buying across multiple platforms but mostly on Google. On top of his experience based in Portugal, had the opportunity to gain significant exposure to the LATAM and EMEA markets.
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Webmaster And Data ScientistViatrisLisbon, Portugal
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Webmaster & Data ScientistViatris Mar 2021 - PresentLisbon, PortugalCustomer Analytics & Insights division at Viatris (Legacy Pfizer/UpJohn and Legacy Mylan)
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Growth HackerEco Hotel Rural Monte Da Provenca Jul 2014 - PresentElvas, PortugalInnovation manager, finding new opportunities for unconventional growth, commercial, marketing manager, new partnership developer, earned media generator and online presence optimization. Without paid media, in just 5 years achieved over 50% average occupation rate (10% above region average) with over 50% foreigners; -
Website & App SpecialistPfizer Sep 2020 - Mar 2021Lisbon, PortugalDigital Channel Enablement Team - Pfizer Upjohn Division -
Digital Campaign ManagerTimwe Group Oct 2018 - Sep 2020Lisbon Area, PortugalManaged VAS performance campaigns (CPA/CPS) for MEAST and LATAM. Daily KPIs analysis, profitability analysis, media investment management and budget definition. Responsible for the creativities, media buying, Affiliates Management, Landing Page Testing and Optimization (A/B Testing), optimizing the conversion rates and maximize ROI/ROAS -
Entrepreneur-In-Residence ConsultantThe Navigator Company Jul 2018 - Oct 2018Lisbon Area, PortugalDeveloped the upcycling project of industrial canvas, used in the paper production process. Design the business model, finding viable markets, prototyping and market implementation trial. -
Entrepreneur-In-Residence ConsultantFábrica De Startups S.A. Jul 2018 - Oct 2018Lisbon Area, PortugalDeveloped the upcycling project of industrial canvas, used in the paper production process. Design the business model, finding viable markets, prototyping and market implementation trial. -
Performance Media BuyerSatori Media Ventures Feb 2017 - Jun 2017Lisbon Area, PortugalResponsible for planning, execution and analysis of digital performance marketing campaigns (CPL/CPS) across various platforms (PPC, SEM, SEO, Facebook Ads, Email marketing, Display advertising, e-commerce) and affiliate networks, in EMEA and LATAM. -
Digital Performance MarketingNos Sgps May 2014 - Mar 2017Lisbon Area, Portugal► Performance campaigns and ROI optimization strategies► Manage the investments and KPI's Reporting► Generating and boosting inbounds (CPL/CPA), for all web performance campaigns, in order to maximize Customer Acquisition strategies via emerging digital opportunities;► Manage direct web investments, in multiple platforms and affiliate networks, for Lead Generation, always focused in maximize ROI/ROAS and increase contacts volume;► Identify new Marketing opportunities► Manage the web analytics of NOS.pt that is a high-traffic website with over 100k+ visitors per day.► Optimize with web designers and developers, Landing Pages for conversions;► Admin of the georeference network, (over 270 venues in all geosocial networks); -
Web Product ManagerNos Sgps Oct 2011 - May 2014Lisbon Area, Portugal► Designed and overseen the implementation, of the first web performance campaign tracking system (CPL/CPA), that allowed in two years, the web sales channel, jump from 5th to 3rd sales channel;► Responsible/manager for all web performance campaigns in order to maximize Customer Acquisition strategies (ROI/ROAS) via emerging digital opportunities;► Manage direct investments in multiple ad platforms (google adwords, facebook ads, sapo, etc.)► Optimize landing pages conversions rate;► Affiliates Management;► Google Analytics admin;► Setting up and admin the georeference network, of over 150 places in all geosocial networks;► Question when things can be done better and identify improvement areas;
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FounderCavalonet, Lda Aug 2003 - Apr 2014Lisbon Area, PortugalFounded my web startup while in University, as an evolution of the Equestrian Portal Cavalonet.com founded in 2000. It became the Top Equestrian portal in Portugal. I managed the web startup, several new web projects, and its social networks. It gave me great expertise and digital know how -
Digital Campaign ManagerTimwe Group Nov 2009 - Oct 2011Lisbon Area, PortugalManaged performance campaigns (CPL/CPA/CPS) for Brazil, Mexico, Argentina, Malaysia, Emirate, Croatia and Serbia in multiple verticals. Daily KPIs analysis, profitability analysis, media investment management and budget definition. Responsible for the creativities, media buying, Affiliates Management, Landing Page Testing and Optimization (A/B Testing), optimizing the conversion rates and maximize ROI/ROAS
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Assistant Project ManagerHavas Apr 2008 - Jun 2009Lisbon Area, PortugalBrand activation projects of leading brands (Coca-Cola, Delta Coffe, Control Condoms, Optimus Telco, Jogos Santa Casa) -
TraineeNovo Banco Oct 2007 - Dec 2007Lisbon Area, PortugalBusiness Marketing Department
Filipe Figueiredo Skills
Filipe Figueiredo Education Details
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Digital Marketing -
Ciências Da Comunicação E Da Cultura
Frequently Asked Questions about Filipe Figueiredo
What company does Filipe Figueiredo work for?
Filipe Figueiredo works for Viatris
What is Filipe Figueiredo's role at the current company?
Filipe Figueiredo's current role is Webmaster and Data Scientist.
What is Filipe Figueiredo's email address?
Filipe Figueiredo's email address is fi****@****net.com
What is Filipe Figueiredo's direct phone number?
Filipe Figueiredo's direct phone number is 2179*****
What schools did Filipe Figueiredo attend?
Filipe Figueiredo attended Indeg-Iscte Executive Education, Universidade Lusófona De Humanidades E Tecnologias.
What are some of Filipe Figueiredo's interests?
Filipe Figueiredo has interest in Innovation, Ski And Horses, Horses, Digital Marketing, Poverty Alleviation, Innovative Tech And Wearables, Ski, Innovative Tech, Web.
What skills is Filipe Figueiredo known for?
Filipe Figueiredo has skills like Digital Marketing, Google Adwords, Sem, Google Analytics, Online Marketing, Lead Generation, Mobile Marketing, Digital Strategy, English, Entrepreneurship, Marketing, Affiliate Marketing.
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