Filipi Abrão Email & Phone Number

Madrid, Comunidad De Madrid, España

- Spearheaded growth of 91% in revenues by serving as an advisor to advertisers and media agencies- Onboarded 50% more clients by using a consulting-level sales strategy- Developed and executed more than 10 marketing activations focused on building product positioning- Listed the company's advertising product in the top 3 best data activation solutions according to the IAB

Madrid Area, Spain

- Responsible for supporting the growth of 3 of the company's advertising businesses across Latin America through product development and sales consultancy- Served as a business liaison to 5 regional and local teams to provide their clients with the best product mix to help them connect with the right audiences in alignment with their business objectives- Led a team of 4 direct and indirect resources aimed at product activation and positioning and sales development

São Paulo Area, Brazil

- Led the advertising product development and operations teams with 7 direct reports- Launched 7 different mobile advertising solutions designed to achieve advertisers' objectives- Delivered more than 60 campaigns per month while exploring new revenues opportunities

São Paulo Area, Brazil

- whitelabel marketplace management focused on games and apps content;- business development supported by marketing campaigns to leverage downloads and increase revenue;- business rules definition based on benchmarks and market’s best practices;- product in-life monitoring to spot and address gaps and opportunities to ensure good user experience across different touchpoints;- planning and execution of cross content campaigns to drive product’s discoverability;- commercial and technology vendors development and evaluation;- handsets manufacturers liaison to feed in inputs for roadmap definition.

São Paulo Area, Brazil

- below the line monitoring tool management used for marketing and business recommendations;- competitive monitoring and business analysis based on third-party and internal researches;- social monitoring for customer insights generation and to anticipate competitors movements;- generation of alert-based leads with relevant business information to be fed into marketing areas;- preparation of national and international products, market and new businesses benchmark studies;- store checking and mystery customer activities for both internal processes improvement and competitors below the line monitoring;- support to internal SEO building process and in-life management with business KPIs.

São Paulo Area, Brazil

- support to handsets roadmap definition based on innovation and commercial strategy and budget;- coordination of handsets launching activities alongside internal key stakeholders;- handsets portfolio analysis to identify gaps and opportunities in specific technology areas; - core services monitoring to drive inputs for handsets roadmap definition;- new technologies and services investigation to guide internal business decisions;- coordination of market surveys to comprehend user behaviour towards handsets usage.

Lima Area, Peru

- international assigned project leader responsible for increasing value-added services performance and reducing complaints by shifting from massive campaigns into a one-to-one approach, with a revenue growth of 5%;- planning and execution of users profiling campaigns with conversion rates of 10% of full questionnaire completion;- delivery of a clusterized customer data and a new set of rules for business continuity.

São Paulo Area, Brazil

Part-time consultant experience responsible for planning and defining business and go-to market plans to a wide variety of markets incluing publishing, pharmaceutical and printing areas.

Executive Master In Digital Business, Business, Management, Marketing, And Related Support Services

Leading Innovative Organizations: A Silicon Valley Experience, Business, Management, Marketing, And Related Support Services

As part of ESADE's Executive Master in Digital Business program, the "Leading Innovative Organizations: a Silicon Valley Experience" was.

Bachelor Of Business Administration (B.B.A.), Marketing

Introduction To Computer Science And Programming Using Python, Computer Sciente