Filip Lannoy Email & Phone Number

Anderlecht

Als informatiecentrum wil in4fuels de consumenten en stakeholders uitgebreid en objectief informeren over de rol en mogelijkheden van duurzame vloeibare brandstoffen in de energietransitie. Ons doel is om de kennis over de toepassingen en mogelijkheden van deze energievorm te bevorderen, met respect voor andere energiebronnen.Leiden van het marketing team (2 medewerkers)Verantwoordelijk voor :- Marketing communicatie B2C en B2B- Het verzorgen van de contacten voor media en Public Relations - Beheer van alle content op de website, blog en sociale media - SEO en SEA- Organisatie van evenementen voor de professionele doelgroepen (architecten, technici, verdelers)- Het opstellen en monitoren van het budgetBelangrijkste realisaties :- Nieuwe positionering en ondersteunende multimedia campagne- Leden unaniem overtuigd van herpositionering op lanceringsevenement- Volledig nieuwe website, beter scorend op alle gezette KPI’s- Opzetten van een ‘automated marketing program'

Mechelen

Plantyn is a publisher of educational content for primary, secondary and high schools. Marketing duties :o Planning & implementing marketing activities across all online & offline channelso Ensuring that promotional activity is targeted, effective in attracting potential and retaining customerso Logging and progressing all new leads / potential sales enquirieso Co-ordinating company representation at relevant conferences and exhibitionsSales duties :o Identifying, researching and targeting new customerso Developing strong working relationships with key accounts o Producing monthly reports for management purposesAccomplishments :o Successful new product launch event with high turnouto Improved customer satisfaction through the realisation of a customer portalo Collaboration with new strategic and promotional partners

Kapelle-Op-Den-Bos

Eternit is a Belgian multinational company offering solutions for roofing and cladding.Responsible for : o Marketing communication B2B, B2C, corporate : online and offline communication, market research, website, SEO - SEA, public relations, events, trade shows, tutorialso Product management : brand management, pricing, promotion, customer training o Sales support : lead management, CRM, loyalty programsAccomplishments :o Launch of new Benelux website o Establish online communication and digital presence o New corporate identity and design guidelineso Foundation of social and sustainable project ‘evoto.be’

Brussel En Omgeving, België

Sony Pictures Home Entertainment B.V. is a division of Sony Pictures Entertainment (SPE). SPHE is part of Sony Group. SPHE is active in the Benelux as distributor of movies, produced in its own studio but also distributing acquisition titles. The movies are sold in the rental and purchase market on DVD and Blu-ray™ Disc but also via Video on Demand. Responsible for :o Defining commercial priorities to achieve gross profit target o Target setting sales, establishing appropriate commercial termso Retail expansiono Ensuring well executed (customer) marketing planso Monitor marketing spend and key account performanceAccomplishments :o Set up of a new organization after European restructuring o Achievement of budget target (margin objective)

Brussel En Omgeving, België

Responsible for : o Product management, trade marketing and release planningo Strategic support and implementation of B2B and B2C campaigns to maximize sell-in / sell-outAccomplishments : o Introduction of trade marketing: recruitment of trade marketers, preparation of customer marketing plans with associated budget o Local launch of Blu-ray as a new formato Co-founder of Benelux 'Sony United' marketing team

Brussel En Omgeving, België

Responsible for : o Communication strategy and marketing budgeto Driving execution of media campaigns and reviewing promotional calendars Accomplishments :o Launch of DVD as new (winning) formato Development of a strategy focused on the conversion of a rental to a purchase marketo Exploitation of the film catalogue by launching various local brands

Brussel En Omgeving, België

Strategic direction and project management – brand activation.Key accounts : VISA, CB-Direct, Alcatel.

Brussel En Omgeving, België

Build and develop brand and corporate identity, packaging and retail design Key accounts : Imperial Meat Products, Carrefour, Belga, Bockor.

Brussel En Omgeving, België

Strategic advice in ‘branding’ and management of advertising campaignsKey accounts : FilmNet, Bernard-Massard, Gancia, Amaretto di Saronno, HBK-Spaarbank, Alken-Maes, Nutricia, Campbell Foods.

Brussel En Omgeving, België

Management of advertising campaignsKey accounts : De Efteling, Anco, HAK, Appelsientje.

Master Industrial And Organizational Psychology, Arbeids- En Organisatiepsychologie, Cum Laude

Evening Class, Digital Marketing, Cum Laude

Getuigschrift, Retail And Trade Marketing / Category Management

Getuigschrift, Leadership And Executive Decision Making

Post-University College Marketing Communication, Marketing