My journey into the world of communication began in 2014, when together with a great friend I founded my first agency: Fulfill Communication. We both had recently finished university and were eager to get involved in the world of "the greats". However, the experience lasted only a year, at the end of which our paths separated (for the moment) and we were forced to put aside Fulfill Communication.It was a great disappointment, but that today I look with different eyes. In fact, if we hadn't taken that path, even with a bit of recklessness, I would never have understood what an agency must have to be a "good agency". In fact, transversal skills between departments, a good administrative structure, a solid commercial network, experience and character are needed to make important decisions. All things clear today, but difficult to understand in that days.In 2015 I joined the Kinetix team, a solid communication agency made up of beautiful people who with patience and determination taught me every day how to work in a team, how to relate to customers and above all, how good result is the result of everyone's work and a lot of commitment. That at Kinetix was a wonderful experience, which lasted 4 years and ended only because inside I felt that the desire to create something, the same as in 2014, was always there and asked me to raise the bar.In 2020 the new adventure begins, that of Analytica. This time there are new travel companions, new awareness, a lot of experience and a great desire to do well. The really nice thing is that this time Analytica is not a simple digital marketing and communication agency, but it is as if it were a real person, the result from the character of the people who work there. Analytica is scrupulous, decisive, charming and sometimes a bit fussy. Analytica is a way of doing things. Made of passion and desire to experiment on the one hand, concreteness and planning on the other.