▪ Closely supervision of country operations, directly involved in elaborating and driving marketing and commercial plans.▪ Coordinated Budget Planning & Control process and reducing unprofitable projects by 50%, through introduction of new KPIs, interviews with sales team and customers, design of process workflows.▪ Managed the company saving € 200.000€ + trough precise budget management.▪ Pioneering at discovering new business opportunities, developing and managing a dedicated country team.▪ Generated and executed a new brand activator strategy based on improving brand awareness and increase distributors sell-out.▪ Developing strategic partnership with mayor players in the market for a win-win collaboration.

▪ Driving operations related to brand management for different brands withinVelier’s portfolio: Fever-Tree, Billecart-Salmon, Monin, Seedlip

MAIN BRANDSFever-Tree, Billecart-Salmon, Monin, Seedlip, The Bitter TruthKEY RESPONSIBILITIES▪ Implemented local brand strategies and marketing plans in line with globalbrand strategy.- Strategic planning for brand activation in Italy.. Marketing Plan elaboration, supporting the Marketing Manager on strategic planning and development of annual brand plans in Italy.. Commercial plan elaboration, setting targets with the On & Off-trade sales teams, jointly developing commercial plans for channels and key accounts (as canvass and price positioning).. A&P budget management and reporting among trade and consumer marketing activities. ATL + BTL . ROI analysis . Tracking brand performance progress (volume, promo efficiency, forecast depletion.) and recommend actions accordingly to drive incremental sales models.. Trade Marketing Activations to improve route-to-market efficiency. Sales team training through tastings and technical educational tools . Relation Management with Brand Owners

▪ Supervised sales Force management and Wholesalers relationship.- Area Nielsen 1. ▪ Management and development of commercial strategy On/Off-Trade.▪ Sales force business coaching, implementing sell out plans with wholesales customers. ▪ Trade marketing & Masterclasses management.

▪ Sales force business coaching▪ Trade marketing, Tastings and Masterclasses management.▪ Scouting

Attività di web-marketing e SEO per l'e-commerce di vini e liquori.Customer service, web content editor.Supporto nella selezione dei prodotti e nel processo d'acquisto.Pricing e analisi concorrenza.- Wine selection, web products management- Purchasing and supplying management - Customer relationship management

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- Harvest operations, cellar man

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