Filippo Tolin Email & Phone Number

Barcelona, Ct, Es

Barcellona, Catalogna, Spagna

Milano

- Reporting to the Head of Groceries Category Management- Leading a team of 2 Jr Category Analysts- Assortment and Stock Operations management for 15+ Darkstores in Italy - Collaboration with buyers and sr buyers to expand product range and categories- Responsible for the in-app virtual stores curation, categorization, Add-to-Cart and Conversion Rate.

Milano, Lombardia, Italia

Milano, Lombardia, Italia

- Execution of the growth strategy for the Fashion & Lifestyle verticals;- Definition of the online merchandising and promotions plan to achieve sales targets, collaborating with marketing and finance teams;- Products, categories and selling prices recommendation based on trends and data analysis;- Key accounts retention and acquisition to drive overall sales volumes.

Milano, Lombardia, Italia

- Responsible for the presentation to consumer of the merchandising touch points such as product display, onsite experiences (landing pages, onsite banners and deals page);- Increased sales by +15% YoY, through emerchandising and trading strategies, collaborating with account managers, trading and acquisition teams;- Generated more than $10M in 2020 through incentive activities like open and targeted coupons to gain new or re-activate buyers;

Milan Area, Italy

- Development of the 2019 Content Strategy for the Italian classifieds brands; - Increased by +25% YoY the Organic Traffic of the digital magazine;- Reached more then 15M users (+60% YoY) via Social Media channels, gaining a significant followers growth of +50% YoY.

Trento Area, Italy

- Provided operational assistance to the marketing and product development teams, supporting the digital and brands campaigns;- Events and PR activities to boost up the brand considerations through influencers and social media marketing.

Modena, Italia

The company asked me to identify the best and most influential academic institutes of higher education, like universities and the School of Arts, in the Interior Design field.I managed the entire project during which I acquired project management skills and I developed a market research which will be officially published in October 2018 from the Group’s publishing label.

Padova Area, Italy

In this very first digital experience, I developed the company's website, realizing all the needed contents through shooting and graphics, using WordPress and the Adobe creative suite, and working on some HTML and CSS codes.

Master'S Degree In Marketing & Digital Communication, Marketing, 1° Class Honours (110 Cum Laude)

During the Master, I focused on the study of processes to plan and manage economic and cultural activities through digital marketing tools.

Bachelor'S Degree, City/Urban, Community And Regional Planning, 2:1 (102/110)

During the Bachelor, I dealt with topics such as climate change, energy, places' identity, resilience of cities and territories, social.

City, Community And Regional Planning

Activities and Societies: Abroad Experience

High School, Surveying Technology/Surveying, Diploma