Filippo Ballerio Email & Phone Number

Milan, Lombardy, Italy

Milan

Managing the key account business and coordinating the sales agencies (7) with the introduction of a fact based approach on the business by monitoring sell-in/out data and the pre-book conversion rate and by providing realistic forecast on a regular basis.Elevate the brand awareness by targeting the proper channels/accounts in key cities.Massively contributed to the very first marketing activation in Camper history with a wholesale partner by partnering with a relevant streetwear account in Milan (Par5) in order to target a younger consumer, in line with the company vision.

Milan

Managing a customer portfolio of 40 Field accounts with an overall yearly turnover of about 3 mio (EUR).Dedicated management of the most important accounts (in terms of revenues, consistency with the brand strategy, local relevance) by sharing yearly growth plan and sell-through data (with swap and re-order offer) and by assigning limited distribution products with planning of the related marketing activations (windows / in store/ digital).Coordinator of the Sport Alliance International buying group and point of reference with Vans EHQ for Action Sports business in Italy.

Cernusco Sul Naviglio, Milano

Responsible of the management and the buying for 3 e-commerce sportswear websites, Tifoshop (proprietary e-com), FIGC Store and Usain Bolt Store (these two latter managed in partnership with Puma).Based on the ad-hoc created reports highlighting the main KPI (sell-through and margins), it has been defined a clearer positioning of the owned e-com Tifoshop (from a generic e-com to a football orientated one) with a definition of an integrated communication plan (newsletter, promo sales, partnership with opinion leaders) and a more consistent plan of the futures orders to authenticate our positioning.

Affi

Head of the “Always Available” project, a replenishment business model based on carry-over products with high margins and quick rotation, given by Nike (3A is Nike official distributor) as a pilot test for Southern Europe area.The project involved about 200 retailers; I was at the helm of the planning, promotion and sales of the project as well as of the stock management (forecast, purchase and stock analysis). I coordinated 3 different departments (IT, Finance and Customer Service), looking for the best solution for the clients in terms of products/side services (e.g. fast deliveries, ownership of the warehouse risk, sell-through data monitoring through RFID/ERP connector).Launch of marketing campaigns within our B2B in line with Nike brand calendar and our stock availability; launch of “Box Moving”, a service helping our top accounts to exchange and release their exceeding stock.

Milan Area, Italy

Managing a customer portfolio of 200 single/multi doors independent retailers (the so called “Field” channel) based in the center/North Italy, each with a business between 25k and 200k per year (10 million Euros overall).Seasonal sell-in based on a group approach (1-2-many) with presentation of Nike strategy and main seasonal stories at brand and category level; dedicated account management of 5 top clients by sharing yearly growth programs, special projects and sell-out figures.Contribution to the transition of customers to the new Nike Sales Model, by optimizing my customer portfolio (i.e. dismissal of 20% of non-strategical accounts by passing them to the official distributors), while growing the yearly business (+5%), focusing on the most important accounts and driving a sales assortment approach by category.

Florence Area, Italy

Responsible for selling Reebok products to a customer portfolio of 40 field accounts based in Tuscany and Emilia regions with an overall yearly business of about 600k Euros.Supporting the sell-out of the customers by assigning trade marketing supports, training sales staff and by negotiating trade terms.In line with the brand vision to position itself as the brand of choice within fitness, I signed partnerships with local gyms/cross fit boxes in collaboration with top accounts in order to elevate the brand awareness of Reebok within the fitness community and to give a new additional business to the customers.

I worked as a client trainer for Reuters 3000Xtra, the main corporate product which provides clients with market information in depth. I was also responsible for generating sales leads for third parties data and for other Thomson Reuters products.In order to get a basic knowledge of the market and the corporate products, I had first a 6 months internship as Reuters Messaging Client Trainer (responsible of the promotion of an instant messaging software aimed at the financial community) and then I spent one month in London at the EHQ of the company for the so called “Reuters induction” programme.

Bachelor, Economics, 97

Master, Sport Management

Activities and Societies:Sport Business Strategies Master, dealing with marketing and sport marketing and sport management, with the aim.