- Leading the digital innovation within the Group, managing tech components as business owner. I’m the innovation demand for all the digital platforms across channels: responsible in defining the roadmap for the evolution of the digital applications and the Group technology, providing clear requirements to R&D department. In this sense my team is responsible to enabling new technology/functionalities for e-commerce channels and digital application for in-store experience. The main cross channels objectives are increasing sales performance in all the digital platforms we oversee (both e-commerce and in-store), enabling new business opportunities and improving the overall user experience.- Responsible for in-store digital applications & solutions, with a strong focus on the Optical business. I am the product owner of all the digital applications, developed to improve both the Patient and the Optical customer experience in-store. As product owner, I’m responsible for understanding Retail/WHS needs and identifying missing business opportunities in the store journey, with the aim of transforming those stimuli in additional app functionalities or new digital solutions. Key objectives are maximizing synergies among products, unleashing potential crosschannel opportunities and fully leveraging the digital application portfolio. - Analytics is a key pillar of our strategy: we monitor the apps usage to revise UX and functionalities, trying to make those solutions more effective and adopted. We track the impact of digital applications on the store performance, providing insightful and useful information to business stakeholders according to the data gathered. Finally, we conduct research and in-store observations to evaluate how these new technologies positively affect both business and in-store consumer engagement.

- Responsible to envision, design and develop in-store digital applications and solutions for Retail store, with the aim of improving the customer experience and increase sales performance. My team is split in two areas: a part of it is focused on providing applications for Store Associate, supporting their interaction with final consumers and facilitating the conversion; the second one, instead, is D2C oriented, with the main objective of making the store experience more exciting, immersive and engaging and improving product storytelling, by leveraging on digital opportunities and integrated new technologies.- My team also takes care of the whole store innovation perimeter, focusing on planning, designing and developing of new hardware, applications, services or processes for the point of sale. In this sense, my team supports the Retail organization seeking new ideas for business, stimulating and facilitating innovation processes across functions and scouting new technology outside the company. I also have the accountability for Virtual Try On technology within the organization, supporting the integration across channels (or third parties) and defining the technological evolution roadmap.It’s a global team, that supports all our Retail brands across Regions, both in the sun and optical category, into multi-brand and mono-brand contexts.Business priority: (i) NA (ii) EMEA (iii) ANZPerimeter: 7000 stores

- Working closely with R&D, Procurement and IT functions in order to develop new digital solutions aimed at improving both in-store consumer experience and store performance and increasing company efficiency in the WHS channel management. - Supporting WHS and Retail teams in the deployment of a solid store digitalization strategy across all the touch points of the consumer journey, with the aim of building an omni-channel consumer experience. Key point of this strategy are:- replacing standard trade materials with new digital screens, in order to convey contents in a simple and impactful way, cutting campaign renewal timings and reducing overall logistics costs;- improving product storytelling, deploying new interactive store solutions that aim to gather consumers’ attention, stimulating curiosity and interaction with our products; and - strengthening the offer and extending the assortment by equipping the store with a virtual assortment solution, that provided to final consumers the possibility to virtually try on all the frames available in the catalogue, even if such frames are not available in stock. - Project manager for Digital Window program for WHS channel. It’s an ambitious plan that has been firstly launched in Retail and, then, extended in WHS channel. Such a program aims at replacing in few years the standard seasonal trade tools for window with different version of digital screens where contents are centrally managed and constantly updated. Perimeter > 11k doors; Investment: ≈20 MM €

o In charge of supporting markets in developing and executing Trade Marketing plans for wholesale markets, ensuring that BTL strategies are aligned with brand objectives & campaign targetso Working closely with In Store Communication Corporate team to develop and implement BTL executions both for window and in store, monitoring the progress, the result and the performance of the activitieso Project leader for the “Store Digitalization program” (project name: Futurizing), a project aimed to progressively digitalize window execution and in-store consumer touchpoints to change both store environment and customer engagement in point of sale in the Eyewear industryo POP and trade material order process between countries and corporate monitoringo Trade marketing Capex budget management (≈ 15MM €)

o In charge of translating Ray-Ban global brand strategies into local brand plans, brand positioning and go-to-market strategies for the Italian market to increase sales, brand penetration and market shareo Monitoring mkt trends, consumer dynamics and competitors’ activities to identify mkt opportunities and areas of weaknesseso Working closely with commercial team to ensure brand goals are met and to develop new and innovative growth strategieso Responsible for implementing the media plan across consumer touch points to support new product launches and to make sure the brand stays consistent and true to itselfo Managing product assortment and monitoring brand and product performances cross channels o Budget management o 2 months of experience as sales rep for Ray-Ban Sun on the field ( +3% vs. PY comp.)

o In charge of developing, planning and implementing trade marketing plans for independents clients in the Italian marketo Management and coordination of a team of 10 Visual Merchandisers, responsible for sell out initiatives and window set upso Collaboration with brand manager and sales team to build sell in and sell out promotion o Supporting local trade marketing team on the field to carry out all the trade marketing activities o Data analysis: market segmentation, CRM, trade activities monitoring and reporting.o Cross brand trade marketing budget management

I was in charge for several web marketing activities: online brand positioning, promoting and maintaining the company website, improving the brand awareness by using Google AdWords and AdPlanner tools, defining keywords, ads and banner strategies.

Key goals of my daily job was the improvement/simplification of management routines and procedures within the company. Management and planning of logistic coordination and spare parts department between the company and customers.