"The point of a brand is to be different", Sir John Hegarty. My daily mission is helping clients to design effective marketing and communication strategies to stand out in such a complicated and crowded competitive arena. Creative spirit & strategic mind, super curious and well organized. I strive for leaving a mark on the projects I work for. I design relevant and gratifying ways for people to experience brands, from products and services to comms. I’ve worked with organizations like Apple, McDonald’s, Nissan, BMW, ING, FCA Group, Nestlé, Ferrero, Campari. And many others, both at a local and global level.PROFESSIONAL SKILLS: Digital mktg / Social media mktg / Advertising ATL+BTL / Experience mktg / Branding / Creative strategy / Consumer insights / Market research / Brand architecture / New business development / NPD & Brand stretching.CATEGORY EXPERTISE: technology, personal care, automotive, FMCG, food & beverage, finance, retail & large distribution, energy, telecommunication, no profit, airlines, fashion.I'm leading #ogilvychange Italy, a behavioral practice that combines the gravitas of leading research in cognitive psychology and behavioral economics with the communication expertise of the Ogilvy Group. #ogilvychange aim to work to change people’s minds and behavior for the better.