As the Commercial Lead at CMR Surgical, I define and execute market access and governmental affairs strategies to enter the highly competitive and monopolistic italian robotic surgery market. With over 20 years of experience in sales and marketing management in the medical devices and pharma sectors, I have developed strong analytical, negotiation, and communication skills to effectively liaise with regional and national procurement organizations and stakeholders.In addition to my current role, I also teach at the Luiss Executive Master programs on topics such as value-based procurement, market access, health economics, digital and robotic surgery. My mission is to foster innovation and improve patient outcomes by facilitating the adoption of cutting-edge technologies and solutions in the healthcare sector.
Listed skills include Leadership, Product Marketing, Public Tenders, Marketing Management, and 34 others.