Filippo Genzini Email and Phone Number
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Passionate in start up of tech marketing service businesses, including the following aspects:development and submission of business plans and budgets, establishment of the legal entity, selection and recruitment of the key resources, partners and providers, local adaptation of concept/positioning/business model, drawing up of contracts, implementation of the technological environment and production processes, development of commercial policy, marketing strategy and execution.A career in the marketing services companies management.Specialties: marketing intelligence, retail marketing, in-store promotions, crm, loyalty programsNO MORE OPERATIVE
Ad Mirabilia
View- Website:
- admirabilia.it
- Employees:
- 25
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PartnerAd Mirabilia Jan 1990 - PresentMilan, Lombardy, ItalyMarketing informationAdministrationSpecial projectsManagement of the department 'Marketing Services'
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ConsulenteLoyal Guru Apr 2021 - Jul 2022Italy -
Managing PartnerAround Marketing Srl Sep 2008 - Oct 2018MilanoProduct development, project management, market introduction, temporary management for marketing services companies. Specialized on: Marketing Information, Customer Centric Marketing, Retail.Main clients: communication, marketing, marketing research, martech companies. Retailers.
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Founder, President & Ceo Of The Italian BranchCatalina Marketing Nov 1999 - Oct 2007As founder, president & ceo of thr italian branch of Catalina I did the market potential evaluation, the business plan, established the company on a legal standpoint, hired the team, built the relationship with the retailers, manufacturers, media, third parties, organizations.Then I have managed the company for almost 8 years, collaborating with the HQ in St. Petersburg FL and the other subsidiaries.Build a retail network, sell promotional campaigns to manufacturers, sell crm tools to… Show more As founder, president & ceo of thr italian branch of Catalina I did the market potential evaluation, the business plan, established the company on a legal standpoint, hired the team, built the relationship with the retailers, manufacturers, media, third parties, organizations.Then I have managed the company for almost 8 years, collaborating with the HQ in St. Petersburg FL and the other subsidiaries.Build a retail network, sell promotional campaigns to manufacturers, sell crm tools to retailers and reach the break-even represented the main goals in the startup phase. When I left we had more than 1.200 supermarkets and hypermarkets connected and a data warehouse managing the transactions of more than 12 millions of loyalty cards, Show less -
Vice President MarketingInformation Resources, Inc. Jan 1998 - Dec 1998MilanMarketing communication, pricing, new product development, publishing, & management of the software business unit -
Vice President RetailInformation Resources Inc. Italy Apr 1994 - Dec 1997Co-founder of the italian branch. In charge for retail relations and marketing communication. Member of the european retail steering group. We built at the time the largest sample in Italy delivering scanner data from supermarkets & hypermarkets. We also launched the first syndicated transactional data warehouse for the italian retailers and Q-Scan the database comparing retailer's own data and market data, from the total store to the single sku. -
Trade Service DirectorAcnielsen Feb 1990 - Feb 1994In charge for the relations with italian retailers, the development of information services for the retail chains, member of the Italian Executive Board and the International Retail Steering Group
Filippo Genzini Skills
Filippo Genzini Education Details
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Bocconi UniversityEconomics -
Cfmt Centro Formazione Management Del TerziarioGestione Dei Collaboratori, Marketing E Gestione Dei Servizi
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Sda Bocconi UniversityCourse
Frequently Asked Questions about Filippo Genzini
What company does Filippo Genzini work for?
Filippo Genzini works for Ad Mirabilia
What is Filippo Genzini's role at the current company?
Filippo Genzini's current role is Partner at Ad Mirabilia srl.
What is Filippo Genzini's email address?
Filippo Genzini's email address is fi****@****ting.it
What is Filippo Genzini's direct phone number?
Filippo Genzini's direct phone number is (727)-579*****
What schools did Filippo Genzini attend?
Filippo Genzini attended Bocconi University, Cfmt Centro Formazione Management Del Terziario, Sda Bocconi University.
What are some of Filippo Genzini's interests?
Filippo Genzini has interest in Facebook, Https, Writing Detective Stories, Children, Www, Civil Rights And Social Action, Environment, Music, Human Rights, My Family.
What skills is Filippo Genzini known for?
Filippo Genzini has skills like Creative Concept Development, Analytics, Organizational Effectiveness, Loyalty Programs, Customer Relations, Consumer Insights, Marketing Strategy, Retail, Retail Marketing, Customer Insight, Business Strategy, Start Ups.
Who are Filippo Genzini's colleagues?
Filippo Genzini's colleagues are Sarah Pari, Fulvia Concetti, Laura Sanfelici, Roberta Guarragi, Michela Brambilla, Milena D., Sofia Beacco.
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