I am Director of Musa and CMO at Arpa Industriale.Musa (Marketing and Unexpected Solutions for Avant-garde) is a lab, a communication and design consultancy, a creative hub that works together with the Broadview Group companies and their brands – Arpa, DOS, FENIX, Formica, Homapal, Trespa and Westag. A Center of Exellence and a multicultural team that designs solutions to create value and meaningful experiences. Musa has the responsibility for the FENIX brand management worldwide.Arpa Industriale is an "interior design" leading company providing high quality materials and surfaces "made in Italy" for kitchen, furniture, contract business (two brands: Arpa and FENIX). I and my team launched the FENIX brand in 2013.In past I was Commercial Managing Director for Danese Milano, a design furniture and lighting company; Marketing & Sales Director for IED, an international private training and research network operating in the fields of fashion, design, visual arts and communication. Previously, in Targetti I faced - as Marketing Director - the architectural lighting market; in MCM Group I lived - as Sales Director - the energy of the world of advertising and publishing.