Filippo Petriliggieri Email & Phone Number

Milano

-Definition of brand development activities in collaboration with other corporate teams (finance, R&D, quality, sales) -Management of 2 resources within the team -Monitoring of team performance; definition of the objectives to be achieved and motivation of the people -Implementation of the commercial policy through the management of the marketing mix levers -Quantitative and qualitative analysis of the market trend to intercept new trends and to study the consumer's needs -Monitoring of the… Show more -Definition of brand development activities in collaboration with other corporate teams (finance, R&D, quality, sales) -Management of 2 resources within the team -Monitoring of team performance; definition of the objectives to be achieved and motivation of the people -Implementation of the commercial policy through the management of the marketing mix levers -Quantitative and qualitative analysis of the market trend to intercept new trends and to study the consumer's needs -Monitoring of the impact of marketing activities on the achievement of objectives and, if necessary, adjustment of strategies to respond flexibly to changes - Management, planning, process control and verification of the release times of the projects assigned to the team aimed at constant improvement of the product -Definition of the appropriate marketing actions to stimulate consumer demand (webinar, training, etc..) -Communication with external press agencies to define the online and offline activities to be developed Show less

Segrate

Mansioni svolte:-coordinamento del team-gestione conti economici e tempistiche delle operazioni-gestione rapporti con le case discografiche e management artisti coinvolti nelle operazioni.-gestione della campagna pubblicitaria sostegno dell’operazione (spot tv e radio, pagine su riviste e quotidiani, locandine nei punti edicola, banner web e social advertising)-responsabilità dei risultati economici (fatturati e mol) dell'Area.-aggiornamento dei piani di marketing con i… Show more Mansioni svolte:-coordinamento del team-gestione conti economici e tempistiche delle operazioni-gestione rapporti con le case discografiche e management artisti coinvolti nelle operazioni.-gestione della campagna pubblicitaria sostegno dell’operazione (spot tv e radio, pagine su riviste e quotidiani, locandine nei punti edicola, banner web e social advertising)-responsabilità dei risultati economici (fatturati e mol) dell'Area.-aggiornamento dei piani di marketing con i dati di venduto e i costi consuntivi (o previsti), nelle varie scadenze contabili (flash mensile, trimestrale, forecast, budget annuale). -produzione cd e cofanetti raccoglitori-gestione dell’iter contrattuale e dei rendiconti royalties dovute alle case discografiche Show less

Segrate

-management of the income statement and timing of the operation-cd production (controlling master and artworks) and boxes -management of the advertising campaign supporting the operation (often in magazines and newspapers, posters in kiosk, TV and radio spots, web banners and microsites)-handling of the contract and monitoring royalties reports due to music companies-updating of marketing plans with sales data and final costs (or expected) in the various accounting deadlines… Show more -management of the income statement and timing of the operation-cd production (controlling master and artworks) and boxes -management of the advertising campaign supporting the operation (often in magazines and newspapers, posters in kiosk, TV and radio spots, web banners and microsites)-handling of the contract and monitoring royalties reports due to music companies-updating of marketing plans with sales data and final costs (or expected) in the various accounting deadlines (monthly, trimestral forecasts, annual budget). Show less

Laurea Specialistica, Economia

Laurea specialistica in "Management per l'impresa". Tesi svolta su "Processi di internazionalizzazione e riposizionamento strategico".

Education record