Filippo Trocca Email & Phone Number

Milan, It

Italy

Analysis and development of search engine marketing strategy for different companies, as well as consultancy for Google analytics implementation Some examples: • Wind Italia: www.wind.it (Google Analytics implementation)• Word Wide Trade: www.wwt.it (SEM strategy for the entire group which is present in 14 countries)• Tempo di sconti: www.tempodisconti.it (Universal analytics implementation)• Voetabalshop: www.voetbalshop.nl (Google Analytics Enhanced ecommerce implementation)

Milan, Lombardy, Italy

Milan Area, Italy

Milan Area, Italy

Milan Area, Italy

Milan Area, Italy

3rdPLACE (3rdplace.com) is a tech company founded by senior managers of Google. Using Artificial Intelligence proprietary technologies, 3rdPLACE supports organizations in finding and converting data about users and customers into useful business insights to improve decision making, actions and operational results. 3rdPLACE helps your business to:1. Acquire Valuable New Customers and Users2. Maximise Customer Retention3. Optimise Marketing Investments4. Increase sales combining the online and offline world5. Launch new products and expand internationally3rdPLACE is trusted by Nestlè, Euronics, BNL-BNP Paribas, IBS, Amplifon, UniCredit & many others.

Milan Area, Italy

Reporting directly to the iProspect CEO, I’m in charge of developing agency business and coordinating the Digital Specialist Team (30 people).

Amsterdam Area, Netherlands

In charge of Search Engine Marketing and Web Analysis for Europe Local Business.• Drive Search engine marketing (SEA+ SEO) for Staples Direct and Staples Advantage Business Units throughout Europe • Create relationships with Google Europe working closely with the Multichannel Retail Industry Manager and his team to identify the best opportunities• Work closely with relevant departments (IT, Ecommerce, Marketing) to streamline processes and create synergies • Identify opportunities to continuously stay ahead of competitors by implementing new AdWords strategies such as Dynamic Remarketing and new Google Shopping campaigns• Manage the migration of Digital Marketing activities to the new Staples Europe e-commerce platform.• Drive integration between Google Analytics and Adobe Sitecatalyst• Define a tag implementation strategy inside the tag manager Ensigten• Lead SEO operations and analysis strategy for Staples Europe and Quill.com (a Staples brand) define new technical developments, identify competitors and keywords to rank for, identify best strategies to gain traction on new channels.• Coordinate seven teams: Europe Digital Marketing, Europe Ecommerce, IT Ecommerce Developers, SEO Digital Marketing Quill, SEO E-commerce Quill, Europe Marketing Analysis, and Quill Ecommerce Analysis, and managed a team of three people in Europe

Amsterdam Area, Netherlands

In charge of Web Analysis for Europe Local Businesses• Definition of Europe Digital Marketing KPIs• Creation of an Internal Digital Marketing dashboard using Google Analytics API and python• Definition of technical specifications for Google Analytics implementation for Staples websites

Paris Area, France

Analysis, improvement and monitoring of the SEO performance of the European e-commerce platform.• 2011 Paris team was awarded of Staples Most successful Technology team

Biella Area, Italy

Analysis and development of search engine marketing strategy• 2008 website team was awarded with Staples Best Web Team• 2009 Mondoffice team was awarded with Staples Best International Local Business Unit

Part-time remote workers to help with search quality evaluation

Organize sport life of Golf Club's members

High School

Information Technology