𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 𝘄𝗶𝘁𝗵 𝟭𝟱+ 𝗬𝗲𝗮𝗿𝘀 𝗼𝗳 𝗣𝗿𝗼𝘃𝗲𝗻 𝗕𝗿𝗮𝗻𝗱 & 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲I am an experienced marketer with a track record of success in brand building, innovation management, market research, and pricing strategy. Having worked with leading corporations like Carlsberg and Heineken, as well as dynamic scale-ups, I specialize in delivering consumer-driven strategies that drive measurable business results.𝗪𝗵𝗮𝘁 𝗜 𝗢𝗳𝗳𝗲𝗿• End-to-End Brand Building: From insight generation to brand positioning, communication strategy, media planning, product innovation, and pricing architecture.• Innovation Leadership: Conceptualizing and launching products from idea to market, ensuring alignment with business and consumer needs.• Data-Driven Decision Making: Expertise in setting up research frameworks and embedding insights into actionable strategies.𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗼𝗳 𝗠𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀• Launched a Carlsberg brand extension that grew total brand volume by 30% in three years, earning an Effie Award.• Rejuvenated a domestic Heineken brand in Eastern Europe, driving profitability and consumer relevance.• Tripled Heineken brand volume during my tenure as Marketing Director in Croatia.• Led portfolio reviews, brand repositioning projects, and revenue management strategies for Heineken Croatia, significantly enhancing profitability.• Delivered double-digit gross profit growth in key European markets through Heineken’s Zero Zone non-alcoholic beer initiative.𝗪𝗵𝗮𝘁 𝗦𝗲𝘁𝘀 𝗠𝗲 𝗔𝗽𝗮𝗿𝘁I combine creative brand strategies with a deep understanding of data and consumer insights. Known for problem-solving and delivering practical, impactful solutions, I help businesses grow by aligning strategic decisions with clear, measurable outcomes.Let’s discuss how I can bring value to your next project.