By reimagining the way we approach crisis preparation, Bered envisions a world where safeguarding our homes and communities is as instinctive and essential as having insurance, enabling us to thrive in the face of adversity and collectively forge a more secure and resilient future for generations to come.The majority of us have never encountered a prolonged circumstance in which our fundamental needs, such as food and water, are unavailable. Furthermore, many have never considered how to remain composed and help others do the same during a crisis, or what actions to take if evacuation is necessary. Failing to prepare for critical emergencies could lead to disastrous outcomes. While we hope never to face such situations, we must acknowledge the growing concerns related to environmental issues, resource distribution, political instability, and the potential uncontrollable advancements in technology. Effective crisis preparation must be rooted in facts and rational thinking, rather than apocalyptic predictions. By learning to navigate and lead during the most challenging scenarios, we can contribute to a future founded on resilience, sustainable development, and strong human connections.Bered aims to assist individuals with limited understanding of crisis management by providing comprehensive, easy-to-understand packages for various emergency scenarios, such as prolonged power outages or natural disasters. These packages include high-quality products and detailed information to simplify the process of top-notch crisis preparation. This approach eliminates the need for customers to spend hours grasping complex subjects that most people have never encountered and, ideally, never will.

My primary responsibility as the Chief Commercial Officer was to develop strategies for increasing revenue through commercial strategy and performance for the 11 hotels in close collaboration with my team, the hotel directors as well as the board of directors. This involved identifying new opportunities, developing new products and services and stimulating growth to attract new customers and retaining previous ones. I was leading the Winn Commercial Team consisting of 20+ people working in the booking, revenue management and marketing departments.Winn Hotel Group AB went from 480 MSEK (-22 MSEK in losses) to 688 MSEK (+61 MSEK in profit) during 2022.

- Website development in Wordpress & Webflow- Marketing, branding & business strategy- Outbound & inbound marketing

Cell Solar Nordic AB is one of the largest solar panel providers in Sweden. As a marketing manager I had sole responsibility for the marketing efforts and reported to the board of directors.Highlights:- Built the new website from scratch, primarily to provide a better focus on lead-generation and SEO cornerstones. - Increased the hitrate of leads from digital sources, primarily from website leads. (+316% in January 2020 compared to the median of 2019) - Responsibility for the lead inflow of all digital channels in close contact with sales in every region- Managed and implemented a complete re-branding, both digital (Website, social media etc) and physical (Cars, clothes etc)- Hand picked and managed a team of freelancers for various tasks- Managed the collaboration with a digital marketing agency. Reduced the cost per lead and action of Search Engine Marketing and Facebook.- Managed and implemented a calculation tool for a fast and an approximate estimate of cost and energy production to any address in Sweden.- Automated the lead inflow and several automated prompts which resulted in higher conversion rates.- Continuous budget updates and marketing strategies- Close collaboration with sales personnel and regional managers for continuous updates on various marketing efforts

Co-Founded the company and implemented the idea of showing single products directly on e-commerce sites as a plugin, where the initial idea was to create an e-commerce platform to help physical stores without an e-commerce site to digitalize. As a development of the ideas, the company now aims to solve the two biggest issues with e-commerce, high returns, and low conversion rates. 
I had the primary responsibility of product development together with our CTO as well as developing and implementing a system for 3D scanning, where the end goal was to automate the whole process.I employed and led a team of 3D specialists as well as marketing and design interns during the period.

Highlights:- Iterating and changing the primary idea (e-commerce platform for physical stores with the option of 360 VR scanning in their stores) to virtual showrooms (as a plugin on their websites) to single 3D product viewing (as a compliment to 2D pictures on customers websites)- Was enrolled in “Sting Accelerate”, one of the leading acceleration programs in Europe - Scanned and edited Douchebags (www.douchebags.com) 3D collection for their website together with two other 3D specialists.- Created a primary 3D in-house scanning station for a stage 1 automation implementation- Created a 3D workflow from scanned product to upload on customers website together with our CTO- Built and developed the software for our 3D viewer as well as showroom viewer together with our CTO- Led a team of 3D specialists, programmers and creative interns- Design changes and implementation together with our creative interns (web design, product design, showroom concepts, sales material)- Copywriting for website, pitch and sales material- Won the weekly pitch-challenge and pitched for around 7500 people in Annexet, Globen as a finalist for “Businesspodden Awards”

The Great Wild is an app that aims to create an “Airbnb” for hunting grounds, as well as a social network. Their primary aim is to stop the extermination of wild species and protect the parts of the world with sensitive flora and fauna.I took care of the Facebook and Instagram pages as well as all design parts as their Art Director.
Highlights:- Grew their Instagram page from 12.000 to 28.000 followers through organic growth, with an average of 3.000 to 5.000 likes per picture.- Grew their Facebook page from 16.000 to 24.000 likes through organic growth, with an average of 1.000 to 3.000 likes per post.- Created print and digital campaigns, primarily with Adobe Illustrator and Sketch.Web design, newsletter design, app-design templates and more.

An industry leader in explainer videos. I was one of the first employees and worked as a copywriter and social media manager.

Highlights:- Storyline and script for customers such as Fortum Sweden, Svenskt Näringsliv, Avtech, Paraolympics, Chalmers University of Technology- Created their Linkedin page and generated around 120 followers in a month through organic growth.

The first employee after their successful Funded by Me campaign (largest to date in 2016). As their first employee, I did a bit of everything.

Highlights:- Strategic development of the brand- Event organizing and recruitment of personnel- Web design, copywriting, sales and more

Part-time job during my studies in Sydney. Direct marketing and coordination of several campaigns for customers such as cosmetic brands, TV channels and more.

Worked as an intern on PI&C in New York where I was the first person they admitted that didn’t study Art Direction. Primary responsibility for Hilton and Waldorf Astoria's summer-campaigns (digital and print) and co-created a campaign for a company called Titan Spine.

Organized the Uppsala Business and Economics Student Associations (Uppsalaekonomerna) largest networking event where students can meet people at different companies for internship or work opportunities. We created an app for the project and I coordinated the planning as well as digital and print material for the event.

Arranged one of Scandinavia's largest fashion prizes, “Damernas Värld Guldknappen”. We were a team of three people, which meant that I had large responsibility areas. Work included coordination of the event (suppliers, winners, guests) media coverage, where I arranged articles in Monocle, DN, and SVT.