Filza A. Email & Phone Number

Singapore

Singapore

• Orchestrated a strategic communication plan to enhance the company's brand image and reputation in key regions.• Crafted PR campaigns that contributed to an increase in brand awareness, positive brand sentiments, and market growth across key regions.• Produced engaging content across channels to increase visibility. Produced content for trade publications in key regions, such as Asian Business Review, Singapore Business Review, SGTECH, Logistics Matter, Supply Chain Digital, Supply Chain Management Review, and Supply & Demand Chain. • Increased brand credibility through media coverage, awards, and achievements, including recognition at the Middle East International Business Awards, Singapore Business Review Technology Excellence Awards, and Asia Pacific Stevie Awards. • Designed, built, and maintained a robust social media presence, publishing daily content to build meaningful connections. • Developed talking points and keynote presentations for C-suites and VP-level spokespersons for global events and public speaking opportunities. • Drive the organization of internal conferences and all other corporate programs, ensuring seamless execution and alignment with corporate objectives. • Drove the company's rebranding exercise, creating and managing the roll-out of the new brand identity, guidelines, boilerplates, and associated assets. • Led the successful revamp of the company's intranet, enhancing user experience, functionality, and content accessibility to improve internal communication and collaboration. • Actively served as an ambassador of the company's culture, promoting core values and fostering a positive work environment through various initiatives and employee engagement activities.

Singapore

• Produced high-quality digital marketing assets to support project sales enablement.• Drove agent-focused online and offline campaigns to increase overall participation.

Singapore

• Drove end-to-end online marketing and advertising campaigns across various platforms• Oversaw the revamp of the corporate website to drive sales, generate qualified leads, and enhance brand reputation.• Produced content for regional publications such as Entrepreneur’s Digest Magazine (Singapore) and The Straits Times Recruit Newspaper (Singapore).• Created and fostered business opportunities with both new and existing clients, focusing on generating additional business and strengthening key relationships through value-added services.