The SOBER Group, based in the Lyon area, has been designing, manufacturing, and distributing standard medical devices for 40 years.We offer a complete range of serial and customized products for the prevention and treatment of chronic or traumatic pathologies.We develop in partenerships with physicians and surgeons around ten devices a year and often patented.www.sober.fr

1- Business development missions:- Advise and support for an implementation of your brand or stores in Switzerland, Russia and CIS- Research of partnership to develop your business in Switzerland, Russia and CIS2- Achievement of change management missions: - Improvement of profitability in your domestic country- Change Management in turnaround context- Strategic project launching- Interim Executive management- Orchestrated divisional restructuring plan to slice costs- Support for M&A transactions.Results: Restructuring and sale of a Home Decoration store network, Turnaround of a cosmetics company, Launching in Europe of a US fashion brand

(Leader in France for garment and household fabrics distribution) Participated in LBO with Private equity fund – Apax Partners FranceAnnual turnover €80 million – 70 store network (non franchised) – 550 employees• Restructuring of the store network• Profit margin improvement and costs killing actions• Development of a new concept of “DIY without trained skills”• Redefining of the supply chain and product sourcing policies• Creation of a production line for curtains made-to-measure in Tunisia• Attempted LMBO in September 2009• Sale of Mondial Tissus in May 2010

Hard Discount Food store chain – 850 stores• Management of Regional head office and a logistic platform of 270,000 sqm• Running of 120 owned brand and franchised stores• Annual turnover €400 million – 1,500 employees► Results: annual increase in turnover of 3% (like for like) - Opening of 50 new stores (40 wholly-owned & 10 franchised) – Master-franchising management for Oceania and Caribbean areas – Net profit increase of 60%

Hard Discount Food store chain – 700 stores• Coordination of 6 district managers – Annual turnover €100 million – 35 stores - 300 employees

(ATARI group) - Internet access provider• Marketing mix adaptation to the Belgium market• Settlement of a store network• Set up and follow up of direct marketing operations• Creation & management of a loyalty program to convert test customers into subscribers