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Hello! I'm an award winning B2B Fractional Chief Marketing Officer passionate about transforming businesses through innovative marketing strategies. With a rich background in both start-ups and established corporations, I bring a dynamic blend of creativity and analytical acumen to the table.Core Skills and Expertise:- Strategic Leadership that Delivers Leads: Spearheading marketing departments with a focus on growth and sustainability.- HubSpot Mastery: Leveraging HubSpot Marketing Hub to its fullest, ensuring seamless marketing automation and CRM integration.- SEM & SEO: Proficient in driving digital visibility through targeted Search Engine Marketing and Organic Search Engine Optimization.- Branding & Strategic Communications: Crafting compelling brand stories that resonate with diverse audiences.- Content Wizardry: From SEO copywriting to content strategy, I create content that not only engages but also converts.- Social Media Savvy: Expert in utilizing platforms like LinkedIn, Twitter, and Facebook for impactful social media communications.- Media & Analyst Relations: Building and maintaining strong relationships with media and industry analysts.- Creative Flair: Skilled in image editing, video production, and leveraging tools like Canva to bring visual concepts to life.- Emerging Technologies: Staying ahead of the curve with tools like ChatGPT, exploring new ways to enhance marketing efforts.- Podcasting & Webinar Development: Creating engaging audio and video content that educates and entertains a business audience.- Public Relations and Account Marketing: Navigating the intricate landscape of PR and account-specific marketing strategies.What Sets Me Apart:- A blend of creativity and data-driven decision-making.- An innate ability to translate complex concepts into clear, compelling narratives.- A collaborative leader who believes in empowering teams.- Lifelong learner, constantly evolving with the ever-changing digital landscape.I thrive on helping businesses achieve their full potential through tailored marketing strategies. Whether it's launching a new product, scaling an existing brand, or exploring uncharted marketing territories, my goal is to deliver results that not only meet but exceed expectations.Let's connect and explore how we can elevate your business's marketing strategy to the next level!
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Co-FounderEdgecraft AiChicago, Il, Us -
Fractional Chief Marketing Officer | B2B Marketing Strategist | Growth CatalystSelf Employed Jan 2024 - PresentSatellite Beach, Florida, UsAs a Fractional Chief Marketing Officer, I partner with ambitious B2B companies looking to accelerate their growth and redefine their marketing strategies. In this role, I wear multiple hats, acting as a strategist, advisor, and executor.Key Responsibilities:- Strategic Leadership: Providing executive-level leadership and vision to craft and implement effective marketing strategies aligned with business goals.- Marketing Operations: Overseeing the planning, development, and execution of comprehensive marketing plans, including digital, content, and brand strategies.- Team Mentorship & Collaboration: Guiding in-house marketing teams and collaborating with external agencies to ensure seamless execution of marketing initiatives.- Analytics & Insight: Utilizing data-driven insights to refine marketing approaches, ensuring optimal ROI and market penetration.- Innovation & Adaptation: Staying abreast of the latest marketing trends and technologies, including digital tools like HubSpot, ChatGPT, and Canva, to keep the businesses I partner with at the forefront of innovation.- Stakeholder Engagement: Effectively communicating with stakeholders to align marketing objectives with business goals, ensuring a cohesive and transparent approach.Achievements:- Successfully rebranded and repositioned multiple companies, resulting in significant market share growth and enhanced brand recognition.- Led digital transformation initiatives, integrating cutting-edge tools and technologies to streamline marketing operations and enhance customer engagement.- Developed and executed multi-channel marketing campaigns that substantially increased lead generation and conversion rates.As a Fractional CMO, my mission is to not just guide businesses in their marketing endeavors but to be a catalyst for sustainable growth and success. If your business is at a crossroads and looking for strategic marketing leadership to scale new heights, let's connect! -
Director Of Marketing ContentRapidscale May 2024 - Dec 2024Raleigh, Nc, Us -
Head Of MarketingFoghorn Consulting, Inc. Aug 2023 - Jan 2024Iriving, Tx, Us -
Senior Director Content And Product MarketingEvoque Oct 2021 - Aug 2023Coppell, Texas, Us -
Cloud Infrastructure StrategistFoghorn Consulting, Inc. Jan 2016 - Oct 2021Iriving, Tx, UsFoghorn helps companies migrate and transform on AWS, GCP and Azure. After you are there we help optimize your cloud environments.
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Founder And Managing DirectorRivet Industries, Llc Jan 2009 - Oct 2021When I first set foot on the show floor of the 2009 International Housewares Show, it immediately felt like home. I was taking to market my first of many Consumer Products the US Patented Canine Footbath. It was a marriage of story telling, solution selling, strategy, beautiful and simple design with the goal of making life better.My Achievements:•Designed and patented a Dog Paw Washer. Negotiated a multi-year license with manufacturer and the product is currently sold in 1,300 Petsmart stores, the largest specialty pet retailer in the U.S.•Canine Footbath won Best in Show for Pet Products at the 2013 IHA.•Designed and took to market BagBowl,which was sold on Amazon.com, Zulily.com, QVC, TSC. The product was featured on ABC’s “Shark Tank” and a partnership agreement was negotiated with Shark Lori Greiner, “The Queen of QVC.”•BagBowl won 2011 New Product Innovation Award at the IHA.•Created line of Juvenile Products currently in final stages of Development. Launching line has 8 innovative items and 50 others are waiting in the wings.
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Managing DirectorIdeapult Aug 2016 - Sep 2021As the legend goes, John Lennon's Wife wanted a pool for their home. John's response, "I'll write us a pool."At Ideapult we help you identify what your pool is and create a content calendar map to help you achieve those goals.We have over 50 years of story telling experience. Together we can find the right words and tactics to strengthen your position and help you expand into the future.Our Specialities Include:•Complimentary Audit of Existing Content Strategy•Content Calendar Creation•Ghostwritten Articles and Blog•A-Z Video Production•SEO/ SEM Optimization•Website User Experience Analysis•Media Relations•Social Media Management•Presentation/ Speech Writing•Tradeshow Booth Creation Management•Promotional Events
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Director Of Marketing And Business DevelopmentCavern Technologies Jul 2011 - Jul 2016Cavern is the Largest Underground Data Center Colocation facility in the world.In my role as Director of Marketing and Business Development I was responsible for leading the brand, product marketing, global go-to-market strategy and business development efforts. My Greatest Achievements: • Coverage by Bloomberg, Fast Company, Mission Critical, Data Center Knowledge, Kansas City Business Journal •Building world class channel partner program, which now accounts for 30% of annual revenue •Optimised website for SEO and refined SEM program to great results •Trade show booth creation and calendar, with speaking slots secured •Vetted and managed budget for numerous external agency resources •Doubled personal sales quota for the three consecutive past years.During my tenure, Cavern grew from 10,000 square feet and 20 customers to over 150,000 square feet an over 100 customers.
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Freelance Copywriter/ Marketing ConsultantSelf-Employed Apr 2003 - Jan 2009A Swiss Army Knife of creativity, my freelance career encompassed an exciting milieu of advertising, nonprofits, technology and journalism.Highlights Include:•Contributor to MAXIM, Modern Bride, Destinations Weddings and Honeymoons, Successful Farming, Mental_Floss, McSweeney’s, Food Editor for Spaces KC, Humour Writer for Kansas City Business with Column titled The Grind.•Author of Travelogue Non-fiction story collection titled: Wonder World•Wrote, produced and directed short and long form editorial articles and videos to articulate the story of nonprofit Children.org's sponsored children, to raise awareness and inspire action amongst current and future sponsors.•Built from scratch, a Children.org sister site called LiftOne.org, designed to turn current sponsors into advocates. •Developed SEO enhanced content strategy and outbound marketing materials to encourage student athletes to market their athletic skills to garner college scholarships for tech start-up CollegeCoachesNetwork.net.•Publicis Dialog – Developed holistic white paper concepts, working with in-house creatives. Pitched concepts to clients.•MTV – Created concepts for on air promotions.•MusicMatters – Developed communication strategies and messaging surrounding the launch of new products: Ben and Jerry’s/Dave Matthews Band flavour One Sweet Whirled. Developed marketing strategies in Northern California for Green Mountain Energy. Created and implemented tactics to maximize exposure of Lloyds BBQ sponsorship of the BB King Tour.•Drinks that Work – Identified key demographics and customized messaging for their high potency herbal elixir.•Highway One Advertising – Developed white paper concepts and implemented national promotions program for Levi’s. Organized guerilla, grassroots, and cross promotion using stars from the hit show Roswell. Oversaw in store execution of live event.
Kevin Fleming Skills
Kevin Fleming Education Details
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University Of Missouri-ColumbiaAnd Digital Communication
Frequently Asked Questions about Kevin Fleming
What company does Kevin Fleming work for?
Kevin Fleming works for Edgecraft Ai
What is Kevin Fleming's role at the current company?
Kevin Fleming's current role is Co-Founder.
What is Kevin Fleming's email address?
Kevin Fleming's email address is ke****@****hoo.com
What is Kevin Fleming's direct phone number?
Kevin Fleming's direct phone number is +191322*****
What schools did Kevin Fleming attend?
Kevin Fleming attended University Of Missouri-Columbia.
What are some of Kevin Fleming's interests?
Kevin Fleming has interest in Product Development, Solutions, Industrial Design, Consumer Experience, Branding.
What skills is Kevin Fleming known for?
Kevin Fleming has skills like Strategic Planning, Product Development, New Business Development, Brand Management, Public Speaking, Sales, Retail, Leadership, Telecommunications, Data Center, Business Development, Solution Selling.
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