Finbarr Watterson 🏃🚴‍♂️ Email & Phone Number

Berkeley, Ca, Us

Berkeley, Ca, Us

www.resolution.mediaSpecializing in marketing strategy, product marketing, public relations, messaging and positioning, content development, and demand generation for B2B companies in the manufacturing, transportation, healthcare, climate-tech and engineering industries.Let's chat: fin@resolution.media

San Jose, Ca, Us

AI + AR Sequoia-backed Startup | B2B Enterprise SaaS (Manufacturing) Squint is a mobile app that uses AI and AR to automate data entry, generate custom procedures, and make every operator an expert.Led marketing and owned the entire marketing stack. Optimized lead conversion by 20%, launched four products and created a category strategy. Onboarded PR, events, and writing resources, built a trade show schedule, and reported marketing performance to the board.

Fremont, California, Us

AI Seed Stage Startup | Supply Chain Visibility Solutions | SMB + Enterprise SaaSChannel19's AI-enabled software analyzes live and historical freight data to predict on-time deliveries and alert exceptions.Researched and wrote three messaging frameworks across four personas. A/B tested using paid and organic channels, disproved a prior company hypothesis on product direction. Identified critical LTV: CAC misalignment leading to a company pivot from services to upstream scalable SaaS opportunities.

Medford, Ma, Us

Series B Advanced Manufacturing Startup | High-capex hardware and software solutions

Belmont, California, Us

Series B Advanced Manufacturing Startup | Healthcare + Consumer products | Hardware + SaaS solutions Fractional Head of Marketing for Series B startup providing FDA-regulated products for healthcare providers. Developed new messaging, partner marketing templates, and public relations strategy. Researched and wrote a digital-dentistry whitepaper, which trade-media called “a must-read.” Wrote and launched two customer case studies, three webinars, three videos, and six press releases. Increased organic weekly traffic by 60% within three months, leads by 140%, and drove 28 relevant earned media articles.

Bay Area, California, Us

Addressing the challenges and barriers in the R&D lab for the chemical and materials science industry, Albert's end-to-end platform is being used by R&D teams in 30+ countries.

Rehovot, Il

As head of marketing of the medical segment, my core objectives were leading marketing to grow awareness and demand generation for the business segment. I was responsible for - Defining the marketing strategy for products, markets, and solutions across the business unit while ensuring the execution of the plan and driving business goals.- Managing a global team owning demand-gen, content, and digital marketing functions for medical.- Develop product positioning and compelling messages across marketing channels and activities, including webinars, blogs, case studies, white papers, medical events, advertising, product launches, and in-depth presentations.- Overseeing all demand generation activities from inception through execution to monitoring and analyzing derived results. - Evaluating marketing activities through relevant KPIs and feedback from existing and prospective customers and reporting to senior management in regular QBR meetings.

Rehovot, Il

As head of marketing for the newly acquired P3 technology business unit, I led the product marketing strategy and function, responsible for launching a new portfolio of products targeting up to $200 million in incremental annual revenue within five years. My responsibilities included: - Generating 8-digit revenues and hundreds of systems booked in our first commercial year, outperforming our AOP by 2x, and obtaining a leading market share in our segment through market launch and enablement campaigns.- Driving product launches, including go-to-market strategy, packaging, activation, positioning, and pricing strategy.- Establishing and leading a product marketing team of technical and content experts to scale up marketing campaigns and assets for global sales teams to effectively win new customers and upsell to existing ones.- Crafting compelling narratives that purposefully convey the multi-faceted benefits of our product solutions from the perspective of various partner and customer stakeholders.

San Francisco, California, Us

As director and later promoted to senior director of Origin reporting to the founder/CEO, I led the entire marketing function and strategy, primarily focused on market growth and expansion. My responsibilities included: - Managing go-to-market strategy and activities for the market first, newly developed 3rd party products with supplier partners.- Developing presentations with compelling growth metrics and forecasts to help secure rounds of investor funding - Managing external PR partners and securing top-tier media articles on company initiatives from broadcast, print and digital publications.- Championing the voice of the customer, understanding customer needs through multi-stakeholder engagement, market research, expert input, and developing interpersonal customer connections. - Acting as a spokesperson for the company, representing the brand at events and in media appearances

San Francisco, California, Us

San Francisco, California, Us

As the first dedicated marketer joining a stealth startup and part of company leadership, I led marketing and focused on growing our brand from obscurity to a globally recognized company in the 3D printing industry, leading to a $100M exit after 2 years. My responsibilities included: - Building the company’s marketing strategy and go-to-market assets.- Managing all of the company’s marketing channels, including product launches, website, social media, media and partner relationships, PR, & in-person conferences.- Cultivating and crafting product messaging and positioning for enterprise personas, including early adopters and mainstream audiences.- Annual and quarterly planning, budgeting, and reporting on marketing performance, with a focus on ROI & revenue growth- Developing product and customer expertise by working with sales and engineering to understand and integrate voice of customer and product insights into marketing awareness and brand initiatives.

San Francisco Bay Area, Ca, Us

As a customer marketing manager, I partnered with product, engineering, customer success, and sales to create marketing programs and assets to increase customer lifetime value, NPS, and retention. My responsibilities included: - Researching and implementing the company’s first account-based marketing ABM program.- Building the first automated NPS and customer satisfaction survey programs, establishing a key company health metric and informing future product initiatives.- Driving customer acquisition through paid search; working with agency partners to track and report on campaigns, optimizing ads, and ideation of new campaigns.- Developing multi-touch demand creation programs that generate awareness with our target audience and leverage both inbound and outbound tactics, including using digital advertising, paid search, content marketing, and organic and paid social- Monitoring and measuring the effectiveness of marketing campaigns, using data and analytics to optimize and improve results

San Francisco Bay Area, Ca, Us

As an early employee (#15) in a newly funded growth startup, I led community marketing to engage, learn and participate in a thriving technical community to grow the reputation and recognition of the company. My responsibilities included:- Strategizing and hosting events focused on technical users, customer leadership and community participation.- Defining community goals, measuring and analyzing performance, and reporting marketing results to the co-founders- Sourcing and forming complementary industry marketing partnerships with influential communities to conduct joint events, webinars, and giveaway competition campaigns.- Analyzing market trends and community insights to inform broader marketing decisionsConducting technical webinars, creating marketing collaterals- Producing a monthly curated newsletter for >16k subscribers with a 30% open rate and 5% CTR.

San Francisco, California, Us

As community manager, my objective was to grow awareness of company initiatives within the startup and enterprise hardware circles. My responsibilities included:- Co-leading company community events (hackathons) in the US, Canada, China and Ireland, working with local vendors, educators, media and influencers to ensure successful participation and competitive competition during the event.- Producing photography and video assets for inclusion in press kits, website assets, and events.- Managing the uploading, optimization, and editing of digital webpages to the CMS. Optimizing and driving organic traffic increase through SEO - Ownership of all the social channels, maintaining high engagement and growing followership from a low base.- Providing regular reporting and insights weekly to management.

San Francisco, California, Us

As a multimedia manager, I relocated to Southern China to help the company establish a marketing presence with the help of supporting visual media assets. My responsibilities included: - Recruiting and managing a high-performing creative team, including a graphic designer and videographer.- Producing regular internal and external email newsletters.- Developing digital and print collateral, including infographics, brochures, videos and photos for use in press kits, tradeshows and customer presentations.- Redesigning and launching a new website using hard coding technology.Skills include: email marketing, team management, sales enablement, web

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As general manager of a then-thriving global tourism website, I was responsible for covering the day-to-day operations and management of a business while covering for maternity leave. Responsibilities included: - Overseeing every aspect of running a large community website (150,000 visitors a month)Coordinating the creation and production of marketing materials, including blog posts, paid newsletters, subscriber-only content, and social media- Own and track budgets, ROI measurements, and engagement metrics- Recruit and manage freelance writers and content producers- Write and edit copy for blog posts, web pages, social media, and other initiatives, ensuring that all content meets brand and quality standards- Working with influencers on content syndication and promotion- Analyzing web and social media analytics to gain insights into user behavior and identify influencers.

SEO Services for B2C event companies.Responsibilities included:- Performing thorough keywords research for event businesses- Developing and implementing SEO tactics- Suggesting content and copy improvements

Online solution for parents to book children's parties and services directly with vendors (creches, laser tag, bouncy castle providers)− Designed and programmed the front end of the e-commerce store− Set up, implemented and measured SEM campaigns− Created audio (podcasts) and visual content for social and email marketing− Managed online support for onboarding and helping existing customers

Developing graphic user interface elements for an eLearning platform based on user testing to optimize for video views, engagement, and pages per session.- Designing and coding a B2B SaaS, front-end website with a WordPress CMS - Providing onboarding support and ongoing help for new customers

B.A. Honors, Journalism And Visual Media; Digital Journalism

Web Programming - Php And Mysql, Information Technology - Web Programming