Finbarr Watterson 🏃🚴♂️'s Location
Berkeley, California, United States, United States
Finbarr Watterson 🏃🚴♂️'s Contact Details
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About Finbarr Watterson 🏃🚴♂️
I grew up in Ireland, where my curiosity about the world led me to study journalism. This degree became the foundation for a diverse career that took me to New York, Southern China, and, eventually, the San Francisco Bay Area, which has been my home for over nine years. I set ambitious goals in my personal and professional life—I have completed marathons, ultramarathons, and Ironman triathlons, often finishing in the top 10%. I have a strong interest in deep-tech products and enjoy creating narratives that connect product development, sales, engineering, and marketing.Professionally, I lead international teams focused on delivering impactful B2B solutions, with an emphasis on customer insights, market intelligence, and differentiated product positioning. I thrive in fast-paced environments that require creative problem-solving and leadership for complex go-to-market strategies. Throughout my career, I’ve been fortunate to market technologies that make a positive impact while helping organizations achieve sustainable long-term success. If my background and values resonate with you, and you're looking for a marketing leader skilled in advanced technology and B2B environments, feel free to reach out at fin@resolution.media
Finbarr Watterson 🏃🚴♂️ Work Experience Details
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Marketing LeadDystrBerkeley, Ca, Us -
Marketing Consultancy OwnerResolution Media Mar 2023 - PresentBerkeley, Ca, Uswww.resolution.mediaSpecializing in marketing strategy, product marketing, public relations, messaging and positioning, content development, and demand generation for B2B companies in the manufacturing, transportation, healthcare, climate-tech and engineering industries.Let's chat: fin@resolution.media -
Marketing ConsultantSquint Jul 2024 - Sep 2024San Jose, Ca, UsAI + AR Sequoia-backed Startup | B2B Enterprise SaaS (Manufacturing) Squint is a mobile app that uses AI and AR to automate data entry, generate custom procedures, and make every operator an expert.Led marketing and owned the entire marketing stack. Optimized lead conversion by 20%, launched four products and created a category strategy. Onboarded PR, events, and writing resources, built a trade show schedule, and reported marketing performance to the board. -
Marketing LeadChannel19 Dec 2023 - Jun 2024Fremont, California, UsAI Seed Stage Startup | Supply Chain Visibility Solutions | SMB + Enterprise SaaSChannel19's AI-enabled software analyzes live and historical freight data to predict on-time deliveries and alert exceptions.Researched and wrote three messaging frameworks across four personas. A/B tested using paid and organic channels, disproved a prior company hypothesis on product direction. Identified critical LTV: CAC misalignment leading to a company pivot from services to upstream scalable SaaS opportunities. -
Marketing ConsultantInkbit Jun 2023 - Nov 2023Medford, Ma, UsSeries B Advanced Manufacturing Startup | High-capex hardware and software solutions -
Fractional Head Of MarketingLuxcreo Mar 2023 - Nov 2023Belmont, California, UsSeries B Advanced Manufacturing Startup | Healthcare + Consumer products | Hardware + SaaS solutions Fractional Head of Marketing for Series B startup providing FDA-regulated products for healthcare providers. Developed new messaging, partner marketing templates, and public relations strategy. Researched and wrote a digital-dentistry whitepaper, which trade-media called “a must-read.” Wrote and launched two customer case studies, three webinars, three videos, and six press releases. Increased organic weekly traffic by 60% within three months, leads by 140%, and drove 28 relevant earned media articles. -
Marketing ConsultantAlbert Invent May 2023 - Sep 2023Bay Area, California, UsAddressing the challenges and barriers in the R&D lab for the chemical and materials science industry, Albert's end-to-end platform is being used by R&D teams in 30+ countries. -
Director Of Marketing, MedicalStratasys Aug 2022 - Feb 2023Rehovot, IlAs head of marketing of the medical segment, my core objectives were leading marketing to grow awareness and demand generation for the business segment. I was responsible for - Defining the marketing strategy for products, markets, and solutions across the business unit while ensuring the execution of the plan and driving business goals.- Managing a global team owning demand-gen, content, and digital marketing functions for medical.- Develop product positioning and compelling messages across marketing channels and activities, including webinars, blogs, case studies, white papers, medical events, advertising, product launches, and in-depth presentations.- Overseeing all demand generation activities from inception through execution to monitoring and analyzing derived results. - Evaluating marketing activities through relevant KPIs and feedback from existing and prospective customers and reporting to senior management in regular QBR meetings. -
Director Of Product MarketingStratasys Jan 2021 - Aug 2022Rehovot, IlAs head of marketing for the newly acquired P3 technology business unit, I led the product marketing strategy and function, responsible for launching a new portfolio of products targeting up to $200 million in incremental annual revenue within five years. My responsibilities included: - Generating 8-digit revenues and hundreds of systems booked in our first commercial year, outperforming our AOP by 2x, and obtaining a leading market share in our segment through market launch and enablement campaigns.- Driving product launches, including go-to-market strategy, packaging, activation, positioning, and pricing strategy.- Establishing and leading a product marketing team of technical and content experts to scale up marketing campaigns and assets for global sales teams to effectively win new customers and upsell to existing ones.- Crafting compelling narratives that purposefully convey the multi-faceted benefits of our product solutions from the perspective of various partner and customer stakeholders.
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Senior Director Of Marketing (Acquired By Stratasys)Origin Aug 2020 - Jan 2021San Francisco, California, UsAs director and later promoted to senior director of Origin reporting to the founder/CEO, I led the entire marketing function and strategy, primarily focused on market growth and expansion. My responsibilities included: - Managing go-to-market strategy and activities for the market first, newly developed 3rd party products with supplier partners.- Developing presentations with compelling growth metrics and forecasts to help secure rounds of investor funding - Managing external PR partners and securing top-tier media articles on company initiatives from broadcast, print and digital publications.- Championing the voice of the customer, understanding customer needs through multi-stakeholder engagement, market research, expert input, and developing interpersonal customer connections. - Acting as a spokesperson for the company, representing the brand at events and in media appearances -
Director Of MarketingOrigin Jun 2019 - Aug 2020San Francisco, California, Us
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Senior Marketing ManagerOrigin Nov 2018 - Jun 2019San Francisco, California, UsAs the first dedicated marketer joining a stealth startup and part of company leadership, I led marketing and focused on growing our brand from obscurity to a globally recognized company in the 3D printing industry, leading to a $100M exit after 2 years. My responsibilities included: - Building the company’s marketing strategy and go-to-market assets.- Managing all of the company’s marketing channels, including product launches, website, social media, media and partner relationships, PR, & in-person conferences.- Cultivating and crafting product messaging and positioning for enterprise personas, including early adopters and mainstream audiences.- Annual and quarterly planning, budgeting, and reporting on marketing performance, with a focus on ROI & revenue growth- Developing product and customer expertise by working with sales and engineering to understand and integrate voice of customer and product insights into marketing awareness and brand initiatives.
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Customer Marketing ManagerFictiv Aug 2017 - Nov 2018San Francisco Bay Area, Ca, UsAs a customer marketing manager, I partnered with product, engineering, customer success, and sales to create marketing programs and assets to increase customer lifetime value, NPS, and retention. My responsibilities included: - Researching and implementing the company’s first account-based marketing ABM program.- Building the first automated NPS and customer satisfaction survey programs, establishing a key company health metric and informing future product initiatives.- Driving customer acquisition through paid search; working with agency partners to track and report on campaigns, optimizing ads, and ideation of new campaigns.- Developing multi-touch demand creation programs that generate awareness with our target audience and leverage both inbound and outbound tactics, including using digital advertising, paid search, content marketing, and organic and paid social- Monitoring and measuring the effectiveness of marketing campaigns, using data and analytics to optimize and improve results -
Hardware Community EvangelistFictiv Mar 2016 - Aug 2017San Francisco Bay Area, Ca, UsAs an early employee (#15) in a newly funded growth startup, I led community marketing to engage, learn and participate in a thriving technical community to grow the reputation and recognition of the company. My responsibilities included:- Strategizing and hosting events focused on technical users, customer leadership and community participation.- Defining community goals, measuring and analyzing performance, and reporting marketing results to the co-founders- Sourcing and forming complementary industry marketing partnerships with influential communities to conduct joint events, webinars, and giveaway competition campaigns.- Analyzing market trends and community insights to inform broader marketing decisionsConducting technical webinars, creating marketing collaterals- Producing a monthly curated newsletter for >16k subscribers with a 30% open rate and 5% CTR.
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Community Marketing ManagerPch International Apr 2014 - Mar 2016San Francisco, California, UsAs community manager, my objective was to grow awareness of company initiatives within the startup and enterprise hardware circles. My responsibilities included:- Co-leading company community events (hackathons) in the US, Canada, China and Ireland, working with local vendors, educators, media and influencers to ensure successful participation and competitive competition during the event.- Producing photography and video assets for inclusion in press kits, website assets, and events.- Managing the uploading, optimization, and editing of digital webpages to the CMS. Optimizing and driving organic traffic increase through SEO - Ownership of all the social channels, maintaining high engagement and growing followership from a low base.- Providing regular reporting and insights weekly to management. -
Multimedia ManagerPch International Feb 2012 - Apr 2014San Francisco, California, UsAs a multimedia manager, I relocated to Southern China to help the company establish a marketing presence with the help of supporting visual media assets. My responsibilities included: - Recruiting and managing a high-performing creative team, including a graphic designer and videographer.- Producing regular internal and external email newsletters.- Developing digital and print collateral, including infographics, brochures, videos and photos for use in press kits, tradeshows and customer presentations.- Redesigning and launching a new website using hard coding technology.Skills include: email marketing, team management, sales enablement, web
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General ManagerIrishabroad.Com May 2011 - Feb 2012IeAs general manager of a then-thriving global tourism website, I was responsible for covering the day-to-day operations and management of a business while covering for maternity leave. Responsibilities included: - Overseeing every aspect of running a large community website (150,000 visitors a month)Coordinating the creation and production of marketing materials, including blog posts, paid newsletters, subscriber-only content, and social media- Own and track budgets, ROI measurements, and engagement metrics- Recruit and manage freelance writers and content producers- Write and edit copy for blog posts, web pages, social media, and other initiatives, ensuring that all content meets brand and quality standards- Working with influencers on content syndication and promotion- Analyzing web and social media analytics to gain insights into user behavior and identify influencers. -
Search Engine Optimization ConsultantOmeire Feb 2010 - Jan 2012SEO Services for B2C event companies.Responsibilities included:- Performing thorough keywords research for event businesses- Developing and implementing SEO tactics- Suggesting content and copy improvements
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Digital Marketing & Front End DeveloperBookthekidsparty.Com Dec 2010 - Apr 2011Online solution for parents to book children's parties and services directly with vendors (creches, laser tag, bouncy castle providers)− Designed and programmed the front end of the e-commerce store− Set up, implemented and measured SEM campaigns− Created audio (podcasts) and visual content for social and email marketing− Managed online support for onboarding and helping existing customers
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Website Designer (Front End)Mindgate Media, Manhattan, Nyc May 2010 - Aug 2010Developing graphic user interface elements for an eLearning platform based on user testing to optimize for video views, engagement, and pages per session.- Designing and coding a B2B SaaS, front-end website with a WordPress CMS - Providing onboarding support and ongoing help for new customers
Finbarr Watterson 🏃🚴♂️ Skills
Web Design
Social Media Marketing
Seo
Digital Marketing
Social Media
Project Management
Online Marketing
User Experience
Graphic Design
Blogging
Email Marketing
Social Networking
Photography
E Commerce
Digital Media
Html
Online Advertising
Adobe Creative Suite
Cms
Web Development
Multimedia
Video
Website Development
Php
Content Strategy
Iis
Dreamweaver
Css
Joomla
Wordpress
Brand Development
Video Production
Communication
Video Editing
Search Engine Optimization
Finbarr Watterson 🏃🚴♂️ Education Details
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Griffith College DublinJournalism And Visual Media; Digital Journalism -
Scd Dún LaoghaireInformation Technology - Web Programming
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