Alex B. Email & Phone Number

Marblehead, Massachusetts, United States

🔹 Experience & ExpertiseManaging Partner at Brookmark Research, I bring over 30 years of comprehensive experience in the market research industry. My expertise lies in driving organizational growth, operational efficiency, and client satisfaction. I am adept at navigating the complexities of the market research landscape, leading change, and inspiring teams to achieve excellence.My journey has been defined by a consistent track record of transforming challenges into opportunities and delivering tangible results. My leadership is rooted in a deep understanding of market dynamics, a keen eye for innovation, and a commitment to fostering a culture that values collaboration, accountability, and continuous improvement.

Directed sales, marketing and client services for the firm. Expanded online survey administration and reporting business.Managed two primary departments including data management and Internet survey research. - Data management services include data processing, tabulation and reporting.- Internet research services include customized online surveys and online reporting.

Managed the coordination, design and implementation of strategic research efforts for internal clients.- Successfully managed primary project work in the following: brand development, market segmentation, profitabilty and loyalty modeling, customer acquisition, retention and attrition modeling, client satisfaction, new business development and product development.

Responsible for the design and implementation of marketing research efforts for financial services clients. Assisted in the planning and analysis of research findings using multivariate analysis, cluster and factor segmentation, cross-tabulation and other statistical techniques. Also responsible for questionnaire design, sampling and preparation of reports.