Contracted to assess current market and competitor trends to create go-to-market strategy and detailed tactical demand generation plans. This strategy includes positioning and messaging of the brand through executing and measuring multi-channel campaigns that deliver 25%+ annual revenue increase. Once strategy and tactics are designed and approved by stakeholders, I effectively recruit and onboard effective teams. . Writes positioning statements for enterprise customers using client and internal stakeholder interviews for targeted messaging. . Creates new digital strategies to define tactics for implementation, including buyer personas, case studies, ABM strategies, content libraries, and sales enablement tools. . Collaborates with Product, Sales, and Services to create interactive demos, workshops, and networking opportunities at conferences and industry events to maximize ABM efforts and targeted appointment setting. . Prioritizes relationship building and collaboration between sales, marketing, and support through regular feedback sessions to share best practices to accelerate pipeline velocity, reducing sales cycle timelines. . Builds targeted ABM programs to prove business cases or expand reach. . Defines and builds effective MarTech & website efficiencies with IT, Sales, and Operations.

Hired to build integrated marketing campaign strategy, define themes, shape the marketing mix, and oversee reporting and optimization efforts. Additional requirements of measuring, analyzing, reporting, and optimizing the performance of campaigns and building in-house digital team.. Launched lifecycle marketing campaigns using content strategy and buyer journeys through paid media, email, social, SEO, events, and outbound calling, resulting in 56% higher SQLs in the first 6-months. . Managed Google Ads, LinkedIn ads, programmatic display advertising, other digital demand generation, and ABM applications while in-house manager was recruited and onboarded. . Leveraged business analytics to launch win-back email campaigns for Closed-Lost and Churned customers, resulting in MRR in the first quarter. . Created new monthly customer feature webinars with Product Managers to demo new features and functionality, resulting in 20% opportunity increase and higher customer satisfaction scores. . Accelerated website rebuild plan to remove prior technical debt and implement buyer journeys. Completed on-time and on-budget, resulting in webpage scoring increasing from D to A within 1 week of completion. . Uncovered significant attribution issues between Salesforce and automation systems. Specified new automation workflows directly with the VP of RevOps to resolve the attribution errors. . Coded high-fidelity reporting, dashboards, and data cleansing in Salesforce, HubSpot, Salesloft to establish communication channels between Exec team, Sales, Marketing, Product, BDRs, and Customer Success. . Recruited a team of three managers to execute paid ads, SEO, email, social media, and online communities garnering 118% higher SQL flow through digital channels in the first 12 months.

Hired to reposition the company brand and advertising from the ground up, through executing and measuring multi-channel campaigns that deliver 10% annual revenue increase. . Relaunched company’s messaging to enterprise customers through paid and organic integrated channels resulting in annual revenue increase of 16% YOY. . Created new digital strategies and led marketing and sales teams to define tactics for implementation, including buyer personas, case studies, ABM strategies, content libraries, and sales enablement resulting in increased Opportunity conversion by 55%. . Built interactive demos, workshops, and networking opportunities at conferences and industry events to maximize ABM efforts and targeted appointment setting resulting in 31% higher event opportunities. . Built collaboration between sales, marketing, and services through weekly feedback sessions on best practices to accelerate pipeline velocity. Reduced sales cycle timelines by 6 months. . Executed new ABM pilot program outreach manually, while trying to prove business case, resulting in a $300k ARR in 1H 2020. . Redefined and rebuilt MarTech stack & website with IT and Sales for use of Salesforce, HubSpot, WordPress from the ground up. Specified the build-out of Pardot to allow for increased data capture. . Recruited in-house Content Strategist, Events Manager, and Web Developer to manage campaign needs leading to increased lead generation by 97% in the first 12-months.

Global Marketing Communications Manager Promoted to work with the Corporate Communications team to lead promotion of the Subsea Services product lines with targeted content, testimonials. . Developed segmentation, positioning, and messaging to communicate value proposition and product solutions with business units in eight countries to re-position struggling product lines for growth - revived struggling product sales by 15%. . Executed new social media campaigns showcasing customer projects, generating 400% higher engagement on client pages. . Re-built sales enablement materials and processes for building content, assets, and tools. Global Marketing Manager Promoted to work with the regional sales teams for brand acceleration with major oil company leaders. . Executed large scale product launches, by building communication plans, industry media relationships, and PR coordination targeting executives through ABM tactics. . Built field marketing programs, through creation of personas and messaging, to fully utilize content for the buyers' journey increasing sales by $250M. . Led company website conversion from WordPress to SharePoint. Managed integration after M&A from Schilling Robotics branding to FMC Technologies branding and MarTech stack. Marketing Communications Supervisor Hired to facilitate increase in Schilling Robotics Brand recognition in the industry to position for investors. . Re-branded and promoted Schilling Robotics as the technical leader in remotely operated vehicles (ROVs), increasing customer base by 300%. . Led online platform change for website redesign, user-centric functionality upgrades, and targeted social media, increasing traffic to corporate and partner websites by 90%. . Created brand imagery change and re-writing of sales collateral for the wider industry audience.

Developed external and internal marketing communications, including strategy, branding, advertising, media relations, internal communications programs, as well as Internet and Intranet content. Managed development of tradeshow strategy for domestic and international events, ensuring alignment across the Schilling Robotics and FMC Technologies organizations. Participated in the development of plans for product launches in support of marketing objectives. Managed full-time and temporary employees through monitoring task progress and final output. Managed consultants for third-party design, photography, illustration, and production.

Assistes sales and marketing teams with advertising materials to effectively represent the company's products and services to customers and prospects. Including graphic design, website management, vendor coordination, and creation of sales proposals and studies where necessary.

US Marketing Communications Director at SunTechnics, one of the world's largest renewable energy installers. SunTechnics is a subsidiary of Conergy AG and is 100% dedicated to renewable energy solutions and has expertise in all major renewable technologies. My responsibilities included, but were not limited to, developing the Company's communications strategy, planning and management of events, sponsorships, advertising, promotions, internal & external communications, as well as online communications.

Lyon Real Estate is the largest privately held brokerage in the Sacramento metropolitan area. Developed new communications strategies for Realtors, planned and managed new products, promotions, internal & external communications, and online communications.

Creation of all customer facing documentation and employee training for service launch in Sacramento, CA. Materials included, but were not limited to, Service FAQ’s, user manuals, bill inserts, promotions and advertisements. Additionally responsible for grass roots marketing campaigns.

Management of brand transitions from JPSnet to OneMain.com to Earthlink for five markets throughout Oregon, Montana, and California. Responsibilities included sales generation, promotion creation, training of staff, trade shows, corporate positioning/sponsorship, customer interaction, grass roots marketing, and corporate branding.

Management of all advertising, collateral distribution, lead generation, sales support throughout Northern California and Nevada. Major projects included lead performance and branding at Cingular sponsored events, including: San Francisco Giants, Laguna Seca Raceway, Sacramento Kings, and regional events.