Sylvia Phua Email & Phone Number

Singapore

Singapore

I led the refresh of GIC’s social impact strategy in 2023 and am currently delivering fresh and exciting employee volunteering programmes to drive overall engagement. Sustaining long-term partnerships that drive deep value and impact for communities is key to the work I do.

Singapore

• 2022 - Impact & Partnerships (Social Impact)
• 2021 - Thought Leadership Events & Social Impact
• 2020 - Thought Leadership Events & Employee Communications

Singapore

• Successfully delivered F&N Foods’ Groundbreaking Ceremony within a 4-week timeline; co-ordinated and managed external vendors to organise the 2-day event within the allocated project budget and achieved news coverage.
• Championed partnership for 100PLUS Zero with Canon PhotoMarathon Singapore to conceptualise and execute a 4-hour Photo Adventure with local influencer Andrea Chong for 30 pax; developed creatives for print and social use
• Refreshed 100PLUS’ social media strategy to include community engagement with running groups (RockRunners, Running Department) and notable sporting personalities (Pang Sheng Jun, Yvonne Elizabeth Chee, Cheryl Tay)
• Led sponsorship negotiations with various event owners for 100PLUS brand entitlements in 25 events for 2019; including the Standard Chartered Singapore Marathon, SMBC Singapore Open, HSBC Rugby 7s, and HallyuPopFest
• Manage TTL brand communications, events and roadshows to deliver sales conversions and top-of-mind brand recall for 100PLUS through multiple campaigns annually within assigned marketing budgets

Singapore

• Managed over 50 high-level ministerial conferences and gala dinners for up to 6,000 attendees
• Lead multiple teams to conceptualise and provide end-to-end event management services for B2B clients to deliver project deliverables
• Lead weekly meetings with clients and internal department (creative & accounts teams) to ensure that event remained on track
• Manage event budgets to achieve target gross profit margins, and was accountable for final invoice reconciliation, payment requests and expense allocation
• Research, produce and edit digital, multimedia and print content for showcases, eDMs, marketing brochures and websites
• Collaborated with up to 30 sponsors and partners to secure project deliverables and preserve client relations

• Championed the re-branding & marketing campaign for Allswell’s Asian Drinks Range in 2015; and led the brand to clinching the Singapore Prestige Brand Award (Heritage Brands Category) in the same year
• Entrusted as the brand guardian for bio-home (by Lam Soon Singapore) as Singapore’s household eco-friendly cleaning solution, and spearheaded their ‘green’ community outreach campaign in 2015, which landed a.
• End-to-end management of media events, including the media invites, preparation of press kits, and coordinating all event requirements for the relaunch of bio-home’s product range with a terrarium potting workshop at.
• Strategised and executed integrated marketing campaigns for Allswell, Golden Palm and A-One Claypot House; was key in conceptualising overall direction with brand owners across traditional and digital media and PR..
• Key PR liaison for Jurong Point Shopping Mall, Jin Shan Lou at Marina Bay Sands, Aureus Academy and High Fresh Trading from 2014 - 2015; managed websites, media inquiries and requests, provided media monitoring.

Specialized in both Melbourne and Sydney tours in Australia.

Singapore

Business Controlling:- Key coordinator in constructing, completing and submitting the annual budget and forecasting model for 3 brands in 7 countries- Built management tools (data tables, synthetic charts and data analysis) on MS Excel to monitor and control regional capital expenditure and staff costs - Prepare the following weekly and monthly analytical.

Singapore

Inventory Management:› Developed VBA forms and databases on MS Excel to streamline office processes and manage ticket inventory.› Submit monthly statistical reports and projections for ticket inventory and sales to management.› Project seasonal sales forecasts & make ticket purchases to smooth demand for attraction tickets.› Create and manage incentive.

Singapore

› Awarded the Tai Sin Prize for Best Performance in 6 months Internship (2011)› Appointed hostess every weekend (peak) to organize the queue and crowd & meet service quality standards.› Brewed coffee and made signature drinks at the bar.› Assisted in managing bar supplies within the Bar for 3 months.› Assisted in managing inventory levels in the Retail.

Bachelor Of Business Administration (B.B.A.), Finance, General

Bachelor in Business Administration Specialisation: Finance Semi Finalist, Shell Business Case Challenge 2012

Diploma With Merit, Business Studies, Marketing, 3.92 Out Of 4.00

Activities and Societies: The Christeria Programme (Pioneer batch), BA Cares, Business and Accountancy Society (Vice Chair and Advisor).