I implement strategic solutions within the framework of market research. The insights I deliver focus on the competitive edge. My hands-on experience, creativity, dedication to innovation and market research know-how in the qualitative and quantitative methodologies provide a foundation for excellence. Every interview I conduct or quant analysis I do focuses on optimization. Look at these proven results: • The unique partnership between Nobu and Caesar's Palace in Las Vegas was a recommendation I made from insights revealed in multiple qualitative-quantitative studies. Research uncovered a nice match in white space called fun-luxury. Nobu's star studded appeal combined with Caesar's luxury is on its second year and is already an award-winning reality.• The 2011 launch of the rallying cry "Never Stop Improving," is how Lowe's runs its entire business, including hiring employees. I recommended it be chosen among a handful of other options because it spoke across the benefit ladder and throughout the organization.• I joined the Celebrex marketing research team in the summer of '98 in its race to market against Vioxx. My foray into primary research began with stacks of tabs, the grind of fax machines (yes, I said fax), brainstorming huddles, harsh editing sessions and lots of sweat. We beat Vioxx to market by five months, amassed 3.2 million prescriptions in its first 15 weeks and held the title of fastest global drug launch in history for 11 years.