Eli Finer

Eli Finer Email and Phone Number

Teaching engineers how to sell their products instead of their soul.
Eli Finer's Location
Nelson, British Columbia, Canada, Canada
Eli Finer's Contact Details
About Eli Finer

I've been a software developer for 25 years, a life coach (aka unlicensed therapist) for 15 and a full time business coach for the last 4 years.I help startups and software development agencies find product-market fit and attract paying customers.Since I can read and write code in a dozen programming languages and have been up to my eyeballs in tech for two decades, my marketing and sales approach is most helpful for deeply technical products and services that are hard to explain in a few words.My very full stack includes everything from tweaking high performance C code, to tinkering with CSS to achieve just the right visual transformation, to helping leaders with motivation, productivity and communication challenges, to figuring out the best thing to say in a cold email or a social media campaign.I was born in Soviet Russia, lived in Israel and now live in Canada which gives me insight into how different cultures work and how companies around the world can sell better in North America. I am a native speaker of English, Hebrew and Russian.

Eli Finer's Current Company Details

Teaching engineers how to sell their products instead of their soul.
Eli Finer Work Experience Details
  • Retreat Guru
    Senior Software Engineer
    Retreat Guru Feb 2017 - Apr 2020
    Nelson, Bc, Canada
    Retreat Guru is dedicated to making people's lives better and our chosen route for that is to get as many people as possible on life affirming, meaningful, and spiritually expanding retreats. I got to combine my passion for software with my own personal growth and my desire to help people struggling with overwhelming emotions, like I do.I coded, refactored, built lots of internal tools, mentored junior devs, and in general tried to make myself as useful as possible. I reworked the aging behemoth of code to support multiple languages, built a whole new Docker-based development and CI environment, implemented a public API and built an accounting module from scratch (learning accounting as I went).I coached junior developers, led the dev team when we explored a hierarchical org chart and in general made a nuicance of myself articulating things no-one felt comfortable talking about.
  • Parallel Machines
    Senior Software Engineer
    Parallel Machines Dec 2014 - Nov 2016
    Tel Aviv
    PM was a stealth mode startup in the Big Data Machine Learning space. I originally joined the team to lead the user interface and UX efforts. As the company pivoted to have an API in the R language as the main user interface, I studied R and subsequently designed and implemented the product’s API and compiler front-end using advanced metaprogramming techniques in both R and Python. Several patents submitted by the company have my name on them.
  • Initech Software Services
    Project Manager
    Initech Software Services Oct 2013 - Nov 2014
    Tel Aviv
    During my time at Initech I worked with many customers to help them define and refine the scope of their software products, did requirement gathering and analysis, developed an effort estimation method that actually works, managed projects, coded (mostly Python backend and HTML5/JS frontend), debugged, deployed improved development practices, worked on marketing and business strategies and trained some of the younger folks at the company. Two of those became managers in their own right which made me happily obsolete and ready for the next challenge.
  • Openemotion.Org
    Founder
    Openemotion.Org Feb 2013 - Sep 2013
    Created, designed, implemented and marketed the anonymous emotional support network openemotion.org. Sadly and despite the best intentions, the project failed to take off.
  • Ibm/Xiv
    Senior Software Developer
    Ibm/Xiv May 2011 - Jan 2013
    Tel Aviv
    Maintained the division's complex Python automation framework. Designed and implemented a new agile QA workflow and management process.
  • Icap/Ebs
    Software Architect
    Icap/Ebs Mar 2009 - Apr 2011
    Tel Aviv
    Was the sole maintainer of EBS Live, a 200K lines project in Java/Spring with serving rates at 50ms intervals to banks and algo traders. I added features, fixes bugs and refactored large sections of the code to introduce unit testing and to cleanup the design.In June 2010 was promoted to become the software architect for the Israeli team working on the initiative to rewrite the whole suite of EBS products. The project stalled and I left in search of another challenge.
  • Zon Networks
    Senior Software Developer
    Zon Networks Jan 2009 - Feb 2009
    The brief period I spent at ZON Networks reminded me of the can be best described as a bootcamp experience. We worked 14-16 hours days on the company's flagship network optimization product under the constant threat of being yelled at or fired on the spot for poor performance.I worked on the interface with the Windows Wifi drivers, and did my share of kernel mode debugging and reverse engineering of undocumented Windows APIs.After another round of layoffs, I was offered a team leader position but wasn't able to accept it due to profound differences between mine and the management's world views.
  • Testuff
    Cto And Co-Founder
    Testuff Jan 2007 - Jan 2009
    Tel Aviv
    Co-founded Testuff, a software test management platform for SMBs. Our goal was to improve the lives of testers everywhere who at the time were forced to use tools that looked good in a sales pitch to management but were very inconvenient in daily use. Working on Testuff, I designed the (revolutionary at the time) UX and UI and wrote most of the backend and frontend code in Python.Was forced to leave during the 2008 financial crisis as the company wasn't profitable yet (it is now) and needed cash.
  • Tuzig
    Co Founder And Chief Developer
    Tuzig Jan 2006 - Dec 2006
    Tel Aviv
    Co-founded and held the technical side of things for Tuzig, a photo management suite that was supposed to be the Picasa before Picasa. Wrote all of the code at the company in Python and wxPython (a desktop UI framework) for Windows.The product failed to take off and we decided to disband the company.
  • Mamram
    Software Project Manager
    Mamram Jul 2003 - Dec 2006
    Led a team of 15 developers and QAs working on IDF's long term HR planning software.
  • Mamram
    Developer
    Mamram Aug 1999 - Jun 2003
    Worked on the backend of IDF's long term statistical human resource planning software in C++/MFC/COM with parts in VB6. Was trained and acted as an Oracle DBA, a position that included complex schema design and implementation and various disaster recovery situations. Coded the project's entire ORM layer (this was before there were frameworks to do this).

Eli Finer Skills

Team Leadership Mentoring Agile Methodologies Software Design Requirements Analysis Requirements Gathering Python Html5 Javascript C C++ Java Oracle Postgresql Databases Multithreading Design Patterns Object Oriented Design Linux System Administration Windows System Administration

Eli Finer Education Details

Frequently Asked Questions about Eli Finer

What is Eli Finer's role at the current company?

Eli Finer's current role is Teaching engineers how to sell their products instead of their soul..

What is Eli Finer's email address?

Eli Finer's email address is eg****@****ail.com

What schools did Eli Finer attend?

Eli Finer attended Mamram, The Open University Of Israel.

What skills is Eli Finer known for?

Eli Finer has skills like Team Leadership, Mentoring, Agile Methodologies, Software Design, Requirements Analysis, Requirements Gathering, Python, Html5, Javascript, C, C++, Java.

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  • Eli Finer

    Medical Student At University Of Colorado School Of Medicine
    Fort Collins, Co

    2 +197063XXXXX

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