Finlay Mead Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Leading the editorial team for Australia's #1 men's lifestyle publication, attracting 6.5 million monthly readers and reaching 25 million on socials (primarily Instagram and TikTok). Top performing writer, regularly generating >250,000 clicks per week from my articles. Writing and publishing high-quality news features and branded content. Implementing innovative, data-driven and SEO-optimised content strategies, resulting in 200% growth in web traffic and increased engagement time. Subediting all social media content, which saw a 225% increase in followers and videos garnering millions of views (>6m on TikTok). Spearheading the transition from a purely editorial business to a video-led multimedia organisation producing short-form video, podcast, and an EDM newsletter published three times per week. Managing and mentoring a team of writers and content creators, fostering skill development and high performance.Building strategic relationships with clients, including attending press events and famils. Developing new content formats and integrated AI technologies to optimise content creation and workflows.

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Culture and politics blog run across Substack and Instagram, exploring how the arts and media can be used to build a sustainable, equitable, and exciting future.Newsletter readership grown through strategic Instagram marketing, including post creation, follower interaction, and analytics tracking; output includes short-form video and custom image assets. Increased engagement and subscriber base through targeted campaigns and content optimisation.

Sydney, New South Wales, Australia

Hosted a monthly 2-hour radio show on one of Sydney’s leading community radio stations.Commissioned, edited, and released guest mixes and interviews for live shows.

London, England, United Kingdom

Iconic British menswear brand with a $160m/£80m annual turnover and 150-year history. Editorial control over copy used on all brand assets.Created the brand’s first-ever set of comprehensive Tone of Voice guidelines. Wrote and edited assets used in global, omnichannel advertising campaigns and seasonal launches across digital, social, and out-of-home channels.Wrote and edited SEO-engineered copy for brand blogs, product descriptions and clothing labels. Created first ever ‘Brand Bios’, as well as ‘About Us’ and ‘Our Story’ pages for the brand website.Provided copy for press releases regarding collaborations and collection launches.Managed an annual e-commerce imagery budget of $500,000/£250,000. Developed, produced, and presented weekly vlogs with brand and business updates, shared with offices in London and Scotland, as well as stores and staff globally. Co-managed a team of six people from third-party website hosts (THG).

London, England, United Kingdom

London, England, United Kingdom

Blog, club night, and radio show aimed to develop collective spaces for progressive music fans. Awarded funding by the YouthMusic NextGen Fund, sponsored by TikTok.Scouted and commissioned contributors, clarified style and direction, set and imposed deadlines, enacted all final edits before publication.Produced and edited feature-length reviews, interviews, news articles, critical essays, and fiction.Produced and presented video content for socials and grant applications. Presented and DJ’d bi-monthly radio shows; organised, promoted, and DJ’d at regular club nights.

Durham, England, United Kingdom

Increased readership of newspaper’s arts and culture section by 40%.Commissioned contributors; imposed deadlines; enacted all final edits before publication. Wrote feature-length pieces and reviews; workshopped headlines for all articles in segment.

Master Of Arts - Ma, Contemporary Literature, Culture, And Theory, Distinction

Bachelor Of Arts - Ba, English Literature, First Class Honours

Education record

Academic Scholarship A Levels: English (A*), History (A*), Politics (A)