• Developed and managed paid media campaign strategies across paid social, search, video, and connected TV for international clients including Amazon Studios, Universal Pictures, IMAX, LAIKA Studios, SkyDance, and Paramount Pictures, overseeing budgets exceeding $150,000.• Garnered over 20,000 followers for SkyDance on Instagram in one week through paid media optimization on platforms such as Meta, TikTok, Google, and Snapchat.• Streamlined client reporting by implementing the use of Looker Studio to efficiently store, analyze, and present data.• Leveraged data analytics for tactical social media insights and established robust KPIs, achieving around 90% of client-centric performance benchmarks.• Orchestrated and executed social listening strategies to monitor global digital conversations, analyzing and managing both negative and positive feedback.• Way To Blue’s Los Angeles Division was shut down in February 2024.

• Generate strategic marketing plans based on market research.• Develop creative assets for marketing campaigns and future events - Digital Advertisements, Social Media Assets, Partnership Assets and Product Design.

• Managed daily marketing operations, branding, products, market research and social media.• Developed and implemented direct marketing strategies to target potential customers.• Created media and branding for advertisements, flyers, packaging, and merchandise for Erb Supply, IlyCo, and Mellow.• Organized promotional events for Mellow product release.• Created and pitched a reality TV show to studio producers.

• Collaborated with the marketing and creative teams to create social media content. • Helped develop and manage advertising campaigns to prioritize different demographics.