Founder, The 51 Percent Project
Current
Apr 2018 - Present
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Sarah Finnie Email & Phone Number
Climate Communication. Special Projects. Founding Director, The 51 Percent Project. Senior Fellow @Boston University Institute for Global Sustainability, Impact Measurement & Allocation Program (IMAP).
at
The 51 Percent Project
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Role
Climate Communication. Special Projects. Founding Director, The 51 Percent Project. Senior Fellow @Boston University Institute for Global Sustainability, Impact Measurement & Allocation Program (IMAP).
Location
New York City Metropolitan Area, United States
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Sarah Finnie is listed as Climate Communication. Special Projects. Founding Director, The 51 Percent Project. Senior Fellow @Boston University Institute for Global Sustainability, Impact Measurement & Allocation Program (IMAP). at The 51 Percent Project, based in New York City Metropolitan Area, United States. AeroLeads shows a matched LinkedIn profile for Sarah Finnie.
Sarah Finnie previously worked as Founder, The 51 Percent Project at The 51 Percent Project and Director, The 51 Percent Project at Boston University. Sarah Finnie holds B.A., English from Princeton University.
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The 51 Percent Project
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About Sarah Finnie
Sarah Finnie is the Founding Director of The 51 Percent Project, a climate communication initiative launched at BU’s Institute for Global Sustainability (IGS). Her ongoing research investigates barriers and accelerators to large-scale climate action, including stakeholder engagement among citizens, employees, and teams. The 51 Percent Project won an Association for Advancement of Sustainability in Higher Education (AASHE) 2022 award. Finnie advises the Graduate Program in Urban Biogeoscience & Environmental Health and is a Senior Fellow for the Impact Measurement & Allocation Program (IMAP) at BU. She co-directed "Data and Misinformation in an Era of Sustainability and Climate Change Crises" (aka "Climate Lies"), a joint research program with IGS, the Hariri Institute for Computing, and the College of Communication. Finnie serves on the inaugural Advisory Board of the Planetary Health Alliance at Johns Hopkins and is an active committee member for the upcoming Annual Meeting 2025. She serves on the boards of ecoAmerica; Audubon Connecticut-New York; Boston Harbor Now; and the Princeton 78 Foundation, which supports undergraduate service projects internationally. She is a judge for the Bow Seat Ocean Awareness awards contest. Finnie began her career at The New Yorker and continued at The Atlantic and at iVillage, where she was the launch content director. Publications include The Atlantic, HuffPost, and mindbodygreen. B.A., Princeton University, English; M.A., Middlebury College Bread Loaf School. Finnie was the founding partner of WeSpire, a B Corp whose behavior-change platform is used at S&P 100 corporations to engage employees on sustainability and other purpose-driven initiatives. Named a Fortune "great green idea" and a Wired top start-up of Boston. Now owned by Bonterra.
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8 roles
Sarah Finnie work experience
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Director, The 51 Percent Project
CurrentFocus on climate solutions: Data-driven, research-based communications initiative to identify best behavioral principles for public engagement on a swift and sweeping clean-energy transition.
Jun 2018 - Present
Adjunct Clinical Professor, College Of Communication
Jun 2019 - Mar 2023
Senior Fellow
Current— The 51 Percent Project is a new data-driven communications initiative to engage the established majority of Americans who are concerned or alarmed about climate change and ready to participate in climate solutions. Most of us understand the science of global warming. We prefer a healthy and clean environment. We want our leaders to move on clean-energy solutions. Engaged and activated, this majority can create an amplified impetus to accelerate ambitious changes. https://www.the51percent.io/— She is a Research Fellow co-directing "Data and Misinformation in an Era of Sustainability and Climate Change Crises," the joint Focused Research Program (FRP) with IGS and the Hariri Institute for Computing, launched July 2022. https://www.bu.edu/igs/research/projects/focused-research-program/The Boston University Institute for Global Sustainability (IGS) pioneers research to advance a sustainable and equitable future. Our focus on planetary and environmental health, climate governance, and energy systems, is grounded in equity and justice, robust data science, and real-world impact. The Institute’s approach combines interdisciplinary research, policy analysis, and collaborative engagement with partners at every level. Learn more at bu.edu/igs.
Jul 2018 - Present
Founding Partner And Advisor
WeSpire is an integrated behavior-change platform that corporations use to engage employees to have positive impact on sustainability, wellbeing, positive culture, and social responsibility. Founded in 2010 as Practically Green; rebranded 2014; B Corp Certification 2021.
Jan 2010 - Aug 2023
Launch Programming Director
Ivillage
Director of digital content development at pioneering mass-market lifestyle website for women. Guided significant editorial development and sector-specific community growth. Post-IPO acquisition by NBC Universal, Inc.
Sep 1998 - Sep 1999
Editorial Promotion Director
Created liaison between editorial and publishing wings to drive public profile & revenues.
Sep 1983 - Jun 1998
Promotion, Internal Communications, Advertising Sales
Sep 1979 - Aug 1983
6 education records
Sarah Finnie education
B.A., English
M.A., English Literature, Breadloaf School Of English
Education record
Seth Godin'S Altmba
Education record
Sustainability Studies
Master'S Degree, English Language And Literature, General
FAQ
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What company does Sarah Finnie work for?
Sarah Finnie works for The 51 Percent Project.
What is Sarah Finnie's role at The 51 Percent Project?
Sarah Finnie is listed as Climate Communication. Special Projects. Founding Director, The 51 Percent Project. Senior Fellow @Boston University Institute for Global Sustainability, Impact Measurement & Allocation Program (IMAP). at The 51 Percent Project.
Where is Sarah Finnie based?
Sarah Finnie is based in New York City Metropolitan Area, United States while working with The 51 Percent Project.
What companies has Sarah Finnie worked for?
Sarah Finnie has worked for The 51 Percent Project, Boston University, Boston University Institute For Global Sustainability, Wespire, and Ivillage.
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What schools did Sarah Finnie attend?
Sarah Finnie holds B.A., English from Princeton University.
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