Lisa Phelan Email & Phone Number

El Granada, CA, US

San Francisco, CA, US

F’inn is a strategic insights agency.We focus on uncovering of meaningful insights at the convergence of human motivations and emerging technologies. Our approach is always rooted in research, centered on people and oriented for action.

Marketing, at its core, is a shifting mix of creativity, ingenuity, courage and savvy…- From the why…innovation pathing, consumer insight, forward looking openness- To the what…design innovation, platform development, team building- To the how…demand generation, message construction, concept testing- To the when and the where…moment of truth definition.

Amsterdam, Noord-Holland, NL

- Full P&L responsibility for $300MM business, improved profitability while growing key segments by double digits.- Inspirational leader of core Marketing team of 10 people and extended team of 40 people; achieved above high performance level of employee engagement. - Developed and brought to market innovations in mobile and audio, specifically.

Amsterdam, Noord-Holland, NL

- Lead marketeer for $350MM business, establishing key actions and annual plans with the countries - Refined marketing mindset in mature categories- Created online strategy and targets to accelerate growth & stimulated adoption of social media and new marketing tools- Established key alliance with fashion brands for headphone and electronic accessories.

Amsterdam, Noord-Holland, NL

- Defined clear strategic direction for 1 Billion business - Linked conceptual strategy to specific near and mid-term actions across functions- Built business cases for new investments in white spaces and embryonic categories- Managed all partner relationships for business, including globally recognized luxury brand, fashion brand, sports brand, and.

Amsterdam, Noord-Holland, NL

- Led cross-functional projects to build innovation roadmaps based upon consumer insighting and market trends. - Worked directly with I&D, F&A, Marketing and Sales to identify market opportunities for Sonicare, Domestic Appliances, and Avent brands- Created best practice approach for consumer insight and new innovation development

Amsterdam, Noord-Holland, NL

- Translated consumer data into insightful, business focused solutions. - Created and landed global segmentation used as foundation and inspiration for product innovation, marketing strategies, and go-to-market execution. - Forecasted market developments based upon both primary and secondary sources.

- Drove expansion of Ipsos-Vantis to Europe, building a $20M+ business with European clients over the span of 2 years- Developed new forecasting and data capturing methodologies to address the new digital domains- Worked directly with companies in tech sector, start-ups and VCs to determine size of the prize for new launches- Led cross-functional team of.

New York, NY, US

- Supported all brands to define market opportunities and analyze consumer testing during development process- Translated data into insight to drive go/no go decisions- Determined branding approach for new product launches

- Handled all consumer data collection for up to 20 projects simultaneously, for clients ranging from top CPG brands to Internet start-up to Financial Institutions- Piloted online interviewing during its infancy- Created and fully managed mystery shopping program for multiple financial institutions

Bachelor Of Science, Marketing, Psychology

Education record