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Always curious.Lifelong learner. Constantly inspired by people and their capacity for good. Never quiet when it comes to standing up for human rights. Work in progress.
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Ceo And FounderF'InnEl Granada, Ca, Us
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Ceo / FounderF'Inn Jun 2015 - PresentSan Francisco, Ca, UsF’inn is a strategic insights agency.We focus on uncovering of meaningful insights at the convergence of human motivations and emerging technologies. Our approach is always rooted in research, centered on people and oriented for action.
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FounderWavelengths Consulting Jan 2014 - Jun 2015Marketing, at its core, is a shifting mix of creativity, ingenuity, courage and savvy…- From the why…innovation pathing, consumer insight, forward looking openness- To the what…design innovation, platform development, team building- To the how…demand generation, message construction, concept testing- To the when and the where…moment of truth definition, multi-channel distribution, in-market realization, digital activation, media mix optimizationAnd at the heart of it all are people, humans. Not data in an excel sheet but the story behind all numbers you need to provide and the questions you need to answer.
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Senior Director Of Marketing - North AmericaPhilips Consumer Lifestyle Jan 2011 - Dec 2013Amsterdam, Noord-Holland, Nl- Full P&L responsibility for $300MM business, improved profitability while growing key segments by double digits.- Inspirational leader of core Marketing team of 10 people and extended team of 40 people; achieved above high performance level of employee engagement. - Developed and brought to market innovations in mobile and audio, specifically App-Enhanced Accessories, Headphones and Speakers; managed all aspects from idea spark to in-market. - Led transformation of CE business into new business model, delivering greater EBITA and future growth potential -
Senior Director Of Marketing - Western EuropePhilips Consumer Lifestyle Jan 2010 - Jan 2011Amsterdam, Noord-Holland, Nl- Lead marketeer for $350MM business, establishing key actions and annual plans with the countries - Refined marketing mindset in mature categories- Created online strategy and targets to accelerate growth & stimulated adoption of social media and new marketing tools- Established key alliance with fashion brands for headphone and electronic accessories, resulting in over $50M turnover
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Director Of Strategy & AlliancesPhilips Consumer Lifestyle Feb 2009 - Jan 2010Amsterdam, Noord-Holland, Nl- Defined clear strategic direction for 1 Billion business - Linked conceptual strategy to specific near and mid-term actions across functions- Built business cases for new investments in white spaces and embryonic categories- Managed all partner relationships for business, including globally recognized luxury brand, fashion brand, sports brand, and Internet communication brand
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Director Of End-User Driven InnovationPhilips Consumer Lifestyle Jul 2007 - Feb 2009Amsterdam, Noord-Holland, Nl- Led cross-functional projects to build innovation roadmaps based upon consumer insighting and market trends. - Worked directly with I&D, F&A, Marketing and Sales to identify market opportunities for Sonicare, Domestic Appliances, and Avent brands- Created best practice approach for consumer insight and new innovation development
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Director Of Consumer Marketing IntelligencePhilips Consumer Lifestyle Jan 2004 - Jul 2007Amsterdam, Noord-Holland, Nl- Translated consumer data into insightful, business focused solutions. - Created and landed global segmentation used as foundation and inspiration for product innovation, marketing strategies, and go-to-market execution. - Forecasted market developments based upon both primary and secondary sources.
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Senior Account DirectorIpsos-Vantis Jan 1999 - Jan 2004- Drove expansion of Ipsos-Vantis to Europe, building a $20M+ business with European clients over the span of 2 years- Developed new forecasting and data capturing methodologies to address the new digital domains- Worked directly with companies in tech sector, start-ups and VCs to determine size of the prize for new launches- Led cross-functional team of up to 5 people- Managed client relationships at all levels; from initial contact through project delivery and implementation
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Senior Analyst, New Product DevelopmentEstee Lauder Nov 1996 - Oct 1998New York, Ny, Us- Supported all brands to define market opportunities and analyze consumer testing during development process- Translated data into insight to drive go/no go decisions- Determined branding approach for new product launches -
Project Manager & AnalystShifrin Research Aug 1992 - Nov 1996- Handled all consumer data collection for up to 20 projects simultaneously, for clients ranging from top CPG brands to Internet start-up to Financial Institutions- Piloted online interviewing during its infancy- Created and fully managed mystery shopping program for multiple financial institutions
Lisa Phelan Skills
Lisa Phelan Education Details
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Penn State UniversityPsychology -
Enneagram Institute
Frequently Asked Questions about Lisa Phelan
What company does Lisa Phelan work for?
Lisa Phelan works for F'inn
What is Lisa Phelan's role at the current company?
Lisa Phelan's current role is CEO and Founder.
What is Lisa Phelan's email address?
Lisa Phelan's email address is li****@****sic.com
What is Lisa Phelan's direct phone number?
Lisa Phelan's direct phone number is +191770*****
What schools did Lisa Phelan attend?
Lisa Phelan attended Penn State University, Enneagram Institute.
What skills is Lisa Phelan known for?
Lisa Phelan has skills like Marketing Strategy, Strategy, Cross Functional Team Leadership, Segmentation, Marketing Management, Customer Insight, New Business Development, Consumer Behaviour, Product Management, Business Development, Product Development, Consumer Insight.
Who are Lisa Phelan's colleagues?
Lisa Phelan's colleagues are Lou Riordan, Carrie Tweedy, Eddie San Juan, Craig Parks, Maria Gabriela Jacome Espinoza, Stacey Webb, Marisa Olguin.
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