Latitude provides an efficient and effective branch office service for companieslooking to initiate or accelerate their impact in the Korean market.

Plan & execute all route to market initiatives for wine and spirits distributor, identifying and developing business with outlets deemed essential for commercial and branding success.

Scope of Work: 1. Manage Marketing Budget in order to optimize brand performance for the upcoming financial year. 2. Develop annual strategic brand plan and distribute amongst internal shareholders recruiting them to the brand's vision. 3. Engage with and manage external agencies and creatives to develop the brand's activation (BTL/ATL) and communication (Digital & Print) requirements.Carry out brand tasting and education sessions with core target consumer and influencers.

Latitude provides an efficient and effective branch office service for international companies who are active in the Korean market. I worked as project manager for the following 3 New Zealand Food and Beverage Companies:Company: Avanza New Zealand AvocadoScope of Work: 1. Develop and implement marketing plan to bring Avanza to market through retail activations and collaborations with local Korean brands . 2. Relationship Management - Develop partnerships and support local Korean distributors through brand education, regular category updates and provide translation services where required. 3. Liaise with brand owner to modify & adapt global brand strategy for an execution optimized to the Korean market.Company: New Zealand Blackcurrant Co-Op (NZBC)Scope of Work: 1. Business Development - Introduce and present the various blackcurrant products to potential manufacturing, food service and retail clients in Korea. 2. Relationship Management - Protect and ensure continued partnerships by assisting in the importation process and through regular category update reports. Company: LeaderbrandScope of Work: 1. Market Entry Strategy - Develop and succesfully implement brand entry strategy for Pure'N Ezy Baby Beet product. 2. Business Development - Secure new sales channels for Leaderbrand's fresh fruit offerings.

Native Speaking English Teacher at a large public elementary school in suburban SeoulInstruct 22 classes per week to Korean elementary students between the ages of 6-11.