Lead and oversee organization of 40+Ensure organizational health, customer satisfaction, and employee fufillmentAdvise and mentor leadership personell (Project Managers, Account Managers, Internal Support, etc.)Spearhead the creation of all external events (recruitment, community teach backs, client sourcing, professional development, etc.)

Oversee and train all incoming Project Managers and Account ManagersSource ClientsInitiate forward growth of the organization by working with a board of directions to make decisions in the best interest of the organization

Manage and direct a team of 9 throughout multiple weekly meetingsCreate, write, and edit a Market Research Report and Product Implementation Guide about barriers andpain points for Gen Z consumersMaintain constant contact with clients, write professional weekly recap emails, and schedule and facilitate bi-weekly project syncs

Synthesized 10 weeks of consumer research in a 30+ page market research report outlining Gen Z motivations and barriers to engaging with brand ambassadorsConducted nationwide market research survey targeting over 200+ Gen Z students assessing motivations and barriers to engaging with brand ambassadorsEstablished and researched 7 actionable implementation strategies to increase engagement with brand promoters and amplify awareness of paid subscription services

Synthesized 10 weeks of research from consumer survey data and interview trends into a comprehensive 95-page Market Research ResultLeveraged Qualtrics XM to survey over 300 Gen Z consumers nationwide in order to assist creative campaign ideation and gather data for quantitative market researchFormulated 25+ page intensive research summary on client, examining their target market, consumer personas, and competitive positioning.

• Visit 20+ clients on site a week to bring value and a consultative sales approach to their businesses • Grow territory 20% over the course of 8 weeks, grossing over $30k in sales• Hone organization, communication, time management, and problem solving skills

Through the Hubspot x LinkedIn Student Brand Ambassador program, I work to create and launch a LinkedIn Ads campaign for a client based in Finland. Stats coming soon 🥳

Utilize SEO tactics to optimize 75+ blog postsLeverage Generative AI to streamline productivity for #1 to Virtual WorkplaceAnalyze and edit copywriting

After completion of a Communication Internship at the California Farm Bureau, I was offered a position as a Marketing Specialist/Assistant. My some key aspects of my work include:Managing multiple social media accounts, with over 30,000 followers, by creating media, posting, and interacting with followers and other accounts. Developing copy and design for email blasts sent to over 40,000 members to help maintain membership and publicize events. Systematizing files, passwords, photos, etc. into an easily accessible database for all employees

Developed and produced a 70+ page Social Media Manual that outlined best practices, customized social media strategy, and example posts for multiple social media platforms.Organized and catalogued all photos dating from 2009 to 2022 on Portfolio in order to make all photos more accessible for future projects and employees.Synthesized a comprehensive list of all media outlets in Sacramento county, California, and the Agriculture industry.

Launched Instagram presence and grew following by 436% over the course of five monthsCreated, developed, and produced content for InstagramResearched strategies and algorithms to reach target audiences. Activated research through construction of monthly media plans.

Managed, organized, produced and programmed original content for public TV stations channel 26 and 27. Managed production teams of 10+ students and coordinated with City Officials about project goals, edits, and deadlines.

Assisted with set-up and crowd control for all public events, including Oscars parties, Film Festivals, and drive-in movies. Coordinated direction and management of all volunteers.Filmed, edited, and produced promotional videos for fundraising purposes.