➤ Reported to Marketing Director and Senior Marketing and Brand Manager, my key responsibility was to manage and develop the brand and marketing strategies for company’s core laundry and vacuum cleaner businesses.➤ Demonstrated all-rounded branding and marketing experiences including annual marketing planning, holistic brand campaign planning; campaign and roadshow execution; corporate social media page engagement and maintenance; internal coordination and agencies management.

➤ Aimer is the leading lingerie conglomerate in Mainland China with dated annual turnover of RMB 2 billion.➤ Formulated and deployed effective branding and marketing strategies to facilitate tactical launch of multi-brands including Aimer, Aimer men, La Clover and Aimer kids in Hong Kong market.➤ Assisted General Manager to reforecast business development plan and prepare pitching proposal for new sales channels development in HK and Macau.➤ Worked closely with PR and digital agency to maintain sustainable brand and product exposure across traditional and social platforms.➤ To lead product officers in identifying consumers’ insights and sales analysis for managing product P&L.➤ Implemented local loyalty program and managed VIP database. ➤ Formulated CRM strategies for customer retention and drive initiatives for new customer acquisition.