Fiona Cubitt

Fiona Cubitt Email and Phone Number

Founder and CEO @ Kindred Agency Limited
Melbourne, VIC, AU
Fiona Cubitt's Location
Melbourne, Victoria, Australia, Australia
Fiona Cubitt's Contact Details

Fiona Cubitt work email

Fiona Cubitt personal email

n/a
About Fiona Cubitt

Hey there! 👋 As a seasoned business consultant armed with a Master's degree in Marketing, I've had the incredible opportunity to drive growth and transformation for global automotive, technology, financial services, medical, ecommerce, and travel brands. It's been a pretty exciting journey so far!After years of immersing myself in the world of brand and digital marketing, I decided to take the plunge and establish Kindred in 2017. We're an integrative creative and media agency based in Asia and Australia with a passion for helping global brands expand their reach across the dynamic Asia Pacific region and beyond. We know that staying adaptable in the face of cultural shifts, evolving behaviours, and ever-changing technology is crucial to gaining a competitive edge. Here at Kindred, we're not just techies—we're expert strategists and digital storytellers. We know how to create captivating brand narratives that shine in a fiercely competitive digital landscape. Oh, and we definitely love diving into the latest tech trends! We've even ventured into the fascinating world of generative AI. But hey, we also know that a strong brand and creative strategy is the key to standing out amidst the sea of AI-generated content that's about to flood the market. We offer a wide range of services to cater to your needs, including:- Marketing Strategy- Fractional Marketing Services- Brand & Creative Strategy- Content Strategy and Production- Organic Social Media- Paid Search, SEO, Paid Social, Programmatic and Display- Asia Market Entry + Localisation (Japan, Korea, Hong Kong, Indonesia, Australasia—you name it!)- Human-Centered Design- Customer Experience Design- Business Mix (Channel) OptimisationWhen you partner with Kindred, you'll have access to our deep expertise and battle-tested methodologies. We'll equip you with the tools and strategies to overcome challenges and achieve success in your business ventures. Let's connect and explore how we can work together to take your brand to new heights, crush your goals, and have a blast doing it!

Fiona Cubitt's Current Company Details
Kindred Agency Limited

Kindred Agency Limited

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Founder and CEO
Melbourne, VIC, AU
Website:
kindred-society.com
Employees:
16
Fiona Cubitt Work Experience Details
  • Kindred Agency Limited
    Founder And Ceo
    Kindred Agency Limited
    Melbourne, Vic, Au
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  • Kindred Agency Limited
    Founder & Ceo
    Kindred Agency Limited Jul 2017 - Present
    Hong Kong
    Change can be intimidating, but at Kindred, we specialise in helping brands embrace and capitalise on it.In the rapidly evolving digital landscape, thriving brands must prioritise a human-centric approach.As a fully integrated creative and media agency, Kindred empowers brands to navigate and leverage changes in culture, behaviour, technology, data, and business, ultimately gaining a competitive edge.We are more than just tech enthusiasts; we are expert strategists and digital storytellers. Our expertise lies in crafting captivating brand narratives that thrive within a fiercely competitive digital market.Our services extend globally, assisting well known global brands in expanding their presence across Asia and beyond, including Greater China, Japan, and Australasia.Here's how we can support you:Marketing Strategy & ImplementationBrand Strategy and DevelopmentContent Strategy and Production (including video)Organic Social MediaPaid Search, SEO, Paid Social, Programmatic, and Display / PPCPaid Social AdvertisingAsia Market Entry + Localisation (including China, Japan, and Australasia)Human-Centered DesignCustomer Experience DesignBusiness Mix (Channel) OptimisationAt Kindred, we embrace change and help brands thrive in today's dynamic digital landscape. Let us guide you towards success and empower your brand to reach new heights.
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  • Anz
    Senior Digital & Data Driven Marketing Manager
    Anz Aug 2016 - Jul 2017
    Melbourne, Australia
    Joined ANZ to lead the digital and data-driven marketing team for the business and Private Bank segments. Working with agency stakeholders to execute digital performance marketing programs and data-driven marketing activity. Leading Analytics and Insights teams to identify triggers and propensity models to support new to bank acquisition, cross-sell, up-sell, usage, engagement and loyalty. After 3 months with ANZ, I was approached to join a small, cross-functional team adopting a Human-Centered-Design approach to create a 3-year vision and strategy for business owners segment.
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  • Intercontinental Hotels Group (Ihg®)
    Director Of Marketing
    Intercontinental Hotels Group (Ihg®) Nov 2014 - Aug 2016
    Accountable for the performance of non-contracted room, restaurant and bar revenue for IHG’s SB&G hotel & resort portfolio. Leading the marketing team and responsible for the marketing P&L. Gained additional responsibility for sales and revenue as commercial lead for InterContinental Melbourne the Rialto from May 2016. Leading a team accountable for CX, digital and social media strategy, customer relationship management, lead generation, performance marketing, content marketing, search and conversion optimisation, web development, channel strategy, PR, affiliates, marketing and brand communications.
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  • Intercontinental Hotels Group (Ihg®)
    Area Marketing Manager
    Intercontinental Hotels Group (Ihg®) Dec 2011 - Oct 2014
    Victoria, Australia
    Leading the marketing team for IHG’s Victorian hotels. Accountable for marketing, CRM and digital strategy to enhance customer experience, improve retention, increase guest advocacy, encourage user generated content and create brand preference. Highlights include: Initiation, development and execution of a successful digital strategy for Victorian IHG hotels and a new marketing team structure to support. Included SEO, SEM, PPC, Google Adwords, Display, Retargeting, email marketing, affiliate marketing, social, content development to support an inbound marketing strategy. Coached and motivated the marketing team to enhance skills and performance. New strategy effectively positioned the hotels as market leaders within digital channels. Introduced new guest touch points within the hotel guest journey to aid customer advocacy and encourage WOM throughout guest social networks.
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  • Ansell
    Marketing Manager - Australia & Nz (Medical Division)
    Ansell Oct 2010 - Dec 2011
    Melbourne, Victoria, Australia
    Responsibility for long and short term ANZ marketing strategy to achieve increased brand preference, market share, retention and share of wallet for medical business. Continual analysis and ongoing refinement of marketing activities. Implementation of Marketing Automation system using Marketo and Salesforce.com. Responsible for marketing strategy and implementation of cost effective and innovative digital and traditional marketing strategies, utilising a range of media channels. Overall responsibility for customer intimacy, brand strategy, product management, promotion and price positioning for Australia and New Zealand.
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  • Ansell
    Brand/Product Manager - Australia & Nz (Medical Division)
    Ansell Apr 2010 - Oct 2010
    Analysis of sales data, market, segment and product trends to identify potential opportunities and threats. Product management including NPD and launches. Developing and executing marketing strategy to achieve increased market share, retention and share of wallet for medical business. Developing and executing cost effective and innovative digital and traditional marketing activities, utilising a range of media channels.
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  • Mercedes-Benz Australia
    National Planning & Advertising, Mercedes-Benz Cars
    Mercedes-Benz Australia Apr 2009 - Apr 2010
    Management of integrated brand and retail campaigns for Mercedes-Benz passenger cars and smart cars to drive sales volume whilst maintaining premium/luxury position. Managing integrated national marketing activities, utilising a diverse range of traditional and digital media channels. Responsibility for ensuring dealer retail marketing activities were in line with national strategies.
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  • Mercedes-Benz Australia
    Marketing Specialist, Mercedes-Benz Financial
    Mercedes-Benz Australia Nov 2007 - Apr 2009
    Responsibility for Mercedes-Benz Financial Services brand strategy to support awareness and consideration. Developing integrated campaigns across digital and traditional marketing channels. Utilising financial services to support Mercedes-Benz Cars, Trucks, Vans and smart brand and dealer network. Increasing new car sales and share of wallet through finance and insurance products.
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  • Mercedes-Benz Australia
    Crm Specialist, Mercedes-Benz Financial
    Mercedes-Benz Australia Dec 2005 - Nov 2007
    Responsibility for building relationship marketing strategies to increase engagement and loyalty. Conducting campaign and customer data analysis to profile customers, increase engagement, identify up-sell, cross-sell opportunities and reduce attrition.
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Fiona Cubitt Education Details

Frequently Asked Questions about Fiona Cubitt

What company does Fiona Cubitt work for?

Fiona Cubitt works for Kindred Agency Limited

What is Fiona Cubitt's role at the current company?

Fiona Cubitt's current role is Founder and CEO.

What is Fiona Cubitt's email address?

Fiona Cubitt's email address is fi****@****ety.com

What schools did Fiona Cubitt attend?

Fiona Cubitt attended Swinburne University Of Technology, Monash University, Lowther Hall Anglican Grammar School.

Who are Fiona Cubitt's colleagues?

Fiona Cubitt's colleagues are Sho Tamura, Yan X., Akiko Uchiyama, Sophia Chan, Brooke Croft, Riley Cubitt, Margi Tiarani Mesia.

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