- I am a creative-analytical hybrid: throughout my career, I have balanced product innovation with business acumen across roles in buying, merchandising, and most recently wholesale. - My leadership is values-driven: I build trust, understanding, and respect as cornerstones of successful partnerships. - As a curious lifelong learner, I thrive in environments that encourage knowledge-sharing and critical thinking. - My versatility and critical thinking has enabled me to navigate various market channels and product categories. - As a trusted wholesale partner: I cultivate strong relationships, aligning brand vision with customer and consumer needs. - My entrepreneurial spirit combines strategic vision with tactical execution, adapting swiftly to market shifts. - I am committed to driving a people-first strategy from developing to enabling excellence through a team culture that embraces individuality, creativity, accountability, respect, and FUN!
-
Senior Lead - Key AccountsOnNew York, United States -
OwnerChartres Cummings Consultancy May 2024 - PresentWholesale, Commercial, and GTM Strategy Expertize and Solutions across People, Processes and Business. -
Head Of WholesaleLacoste 2023 - 2024Paris, Ile-De-France, Fr- I was originally hired on a 6-month interim contract, reporting to the CEO, to rebuild and stabilize the wholesale organization. Key achievements include: - Restructured the wholesale team based on account categories and channels. - Implemented regular meetings to set clear business objectives and foster team culture. - Promoted a leadership style emphasizing fact-based feedback, curiosity, accountability, and trust. - Established forecasting processes with the controlling team for senior leadership. - Enhanced Go-To-Market strategy by collaborating across departments, improving segmentation, pricing, distribution, and marketing. - Contributed to developing a US-specific product assortment for SS25 by providing market insights to global partners. -
Personal Goal PursuitCareer Break 2022 - 2023I gave myself the gift of spending uninterrupted time with my loved ones, family and friends and travelling around Ireland and Europe.
-
Senior Sales Director - Fashion Specialty Channel.Adidas 2017 - 2022Herzogenaurach, Bavaria, De- Led a $160M wholesale business with a team of five Key Account Managers, overseeing major retailers - Nordstrom, Nordstrom Rack, and Macy's. - Directed cross-functional Go-to-Market strategies to execute seasonal commercial visions. - Initiated quarterly digital summits to leverage analytics for omni-assortment planning and category expansion. - Provided monthly executive updates on business health and strategic insights. - Conducted monthly reviews with retail partners to align expectations and goals. Using market data and hind sighting to unlock new category opportunities. - Achieved 57% growth over 5 years through strategic planning and market trend analysis. - Ensured business metrics alignment between sales, planning, and finance teams. - Managed P&L and budgets in line with corporate objectives. - Demonstrated strong leadership in talent management, resulting in internal promotions for team members. -
Sales Director - Strategic Department StoresAdidas 2016 - 2017Herzogenaurach, Bavaria, De- Built a team of six Key Account Managers for a new business channel covering major department stores. Nordstrom, Macy’s, Bloomingdales, Neiman Marcus, Lord & Taylor, Von Maur, and Belk. - Collaborated with Finance and Compliance for the successful onboarding of new accounts. - Worked with channel experts to drive commercial strategy for this new priority. - Managed annual P&L and budgets, ensuring effective resource allocation. - Developed 3-year strategic plans with key partners. - Oversaw all aspects of team management, including hiring, training, and mentoring. - Achieved 60% sales growth.
-
Key Account ManagerAdidas 2011 - 2016Herzogenaurach, Bavaria, De- Collaborated with product creation, merchandising, and planning teams to develop targeted, account-specific assortments aligning with commercial objectives. - Identified key product opportunities with buyers, expanding category presence and optimizing pricing strategies. - Responsible for end-to-end account management from order acquisition through delivery, including logistics, compliance issues, markdown, and returns. - Balanced creative product vision with business acumen to drive both top and bottom-line growth. - Continuously analyzed product performance to inform future assortment planning and category expansion opportunities. - Achieved significant market share gains through strategic product placement: - Doubled the adidas business at Footlocker, positioning the brand as a strategic growth partner. - Secured #2 market share at Macy's with 300% growth
-
Key Account Manager - Next And Shop Direct GroupAdidas 2008 - 2011Herzogenaurach, Bavaria, De- Collaborated with product creation, merchandising, and planning teams to develop targeted, account-specific assortments aligning with commercial objectives. - Identified key product opportunities with buyers, expanding category presence and optimizing pricing strategies to drive top and bottom line metrics. - Responsible for end-to-end account management from order acquisition through delivery, including logistics, compliance issues, markdown, and returns. - Continuously analyzed product performance to inform future assortment planning and category expansion opportunities. - Pioneered Next's entry into Branded Sportswear, crafting a joint strategy for an Active Lifestyle. - Achieved #1 market share at Very Group and Next with 40% growth
-
Senior Merchandiser, Women'S Apparel And Adidas By Stella MccartneyAdidas 2005 - 2008Herzogenaurach, Bavaria, De- Orchestrated wholesale assortment strategy for UK, Irish, and Benelux markets: SKUs, segmentation, pricing, and brand positioning.- Drove quarterly category strategies, aligning wholesale with Brand Marketing for cohesive Go-To-Market execution. - Crafted account-exclusive assortments, maximizing inline collection potential across markets. - Optimized seasonal assortments using sales data and brand initiatives to hit category targets and budgets. - Spearheaded UK commercial launch of adidas X Stella McCartney collaboration.
-
BuyerChampion Sports Ireland Limited 2001 - 2005 -
Buyer ManagerDouglas And Grahame Ltd 2000 - 2001Carrickfergus, Northern Ireland, Gb -
Junior Buyer PenneysPrimark Stores Limited 1999 - 2000Dublin, County / Dublin Postal District, Ie -
Assistant BuyerNext Group Plc 1996 - 1999Leicester, Leicestershire, GbNext Head Office - LeicesterProduct development, range planning, OTB budget, competitive shopping, price negotiation and the day-to-day running of department.Also responsible for training and development of trainee buyers. -
Garment TechnologistNext Group Plc Feb 1995 - Aug 1995Leicester, Leicestershire, GbKey responsibility was to support Senior Technologist from prototype buying sample to production. Managed progress on the area to ensure approval of samples met critical path.
-
Sales CoordinatorMoygashel - Irish Linen Manufacturer Aug 1994 - Feb 1995Key Account Sales Support and Order Tracking across Marks and Spencer, Next and Laura Ashley .
Fiona Cummings Education Details
-
Nottingham Trent UniversityClothing Studies With Textiles - Fashion Management -
Omagh Academy Grammar SchoolA-Level Qualifications.
Frequently Asked Questions about Fiona Cummings
What company does Fiona Cummings work for?
Fiona Cummings works for On
What is Fiona Cummings's role at the current company?
Fiona Cummings's current role is Senior Lead - Key Accounts.
What schools did Fiona Cummings attend?
Fiona Cummings attended Nottingham Trent University, Omagh Academy Grammar School.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial