- Led rebranding initiative, conducting secondary research, competition analysis and consumer profiling to concoct effective branding and marketing strategies, resulting in a cohesive brand identity and an extensive brand book- Spearheaded branding and marketing efforts enhancing brand presence and storytelling while overseeing program management and execution to ensure implementation and alignment with brand objectives

- Conceptualising and strategising concepts for branded content and new launches- Conceptualising and executing content for paid channels- Gained valuable insights into consumer behaviour through hands-on retail experience. Assisted the retail department in developing marketing campaigns and promotions aimed at maximizing sales and increasing average order value.- Revisioning and directing high quality visuals to abide with the premium look and feel- Devising social media marketing strategies- Crafting shareable content on Instagram, resulting in a 32% increase in engagement and a 31.1% increase in impressions within a four-month period while consistently meeting weekly targets.- Implementing organic marketing tactics on YouTube to enhance brand visibility. Establishing strategic collaborations with external creators and brands.- Directly contributing to approximately over Rs. 50 lakhs in monthly revenue via Instagram.

Strategy- Co-developing short-term and long-term marketing strategies with measurable goals for increased engagement, community building, and brand building.- Conceptualising and revising the visual identity of the brand and drive the execution to communicate the same via various mediums- Co-developing campaigns and concepts across platforms and marketing channels such as emailers, social media, website and paid advertising- Jointly setting strategies, goals and execution plans for all organic marketing channels- Unlocked new markets in South India via influencer marketing and Meta ads.- Unlocked new category marketing via Meta and Google ads.Retail- Organized and managed pop-up setups at luxury exhibitions, with extensive experience in engaging high-value customers. Skilled in upselling and cross-selling to maximize customer satisfaction and sales.- Developed and implemented an online appointment system and tailored in-person shopping experiences for the brand, which operated without a physical store, ensuring a seamless and personalized customer journey.Content Development- Leading and overseeing visual content creation across the aforementioned verticals, aligned with the overall brand strategy and objectives.- Independently producing over 1,300 high-quality visual assets across both paid and organic marketing channels, contributing significantly to a 192.9% revenue increase over a span of 2 years.- Orchestrating over 30 photoshoots (lifestyle and catalog), involving pre-production, styling, direction, photography, videography, and post-production work with models and influencers.- Spearheading content creation for digital advertisements in line with the designated strategy.- Conceptualising and executing innovative marketing collateral based on the overarching brand strategy.

Conceptualising campaigns with the team across all marketing channels Scripting, art directing and editing creative visual and textual assets for the brandProducing and executing content for all channels

Conceptualising campaign promotions for social mediaVisualising, planning and directing brand filmsDecoding creative briefs and working with the team to create a brand guideProducing visual assets for various brands