Fiona Flores-Lyons Email & Phone Number

Montreal, Qc, Ca

Montreal, Quebec, Canada

-Develop 360° marketing campaigns for menswear and Thyme Maternity collections, including newsletters, social media, web content, in-store materials, and paid media.-Plan quarterly strategies and manage monthly email content aligned with seasonal themes.-Collaborate with design and buying teams to highlight unique selling points.-Create briefs for email, web, and in-store content, ensuring consistent tone across channels.-Increased engagement for Thyme Maternity’s Facebook and… Show more -Develop 360° marketing campaigns for menswear and Thyme Maternity collections, including newsletters, social media, web content, in-store materials, and paid media.-Plan quarterly strategies and manage monthly email content aligned with seasonal themes.-Collaborate with design and buying teams to highlight unique selling points.-Create briefs for email, web, and in-store content, ensuring consistent tone across channels.-Increased engagement for Thyme Maternity’s Facebook and Pinterest by 150% and 255%, respectively.-Manage Thyme Maternity’s influencer marketing strategy with 25 influencers. Show less

Ottawa, Ontario, Canada

- Managing the flow of content marketing tasks using ClickUp- Assigning content tasks to the appropriate content writers & managing the workload of 3 team members- Reviewing all work submitted by content writers and ensuring all content being published is relevant, well written, and well researched- Reviewing and responding to EOD emails from content writers- Attending all website/content kickoffs to properly understand the scope and requirements of every web or content… Show more - Managing the flow of content marketing tasks using ClickUp- Assigning content tasks to the appropriate content writers & managing the workload of 3 team members- Reviewing all work submitted by content writers and ensuring all content being published is relevant, well written, and well researched- Reviewing and responding to EOD emails from content writers- Attending all website/content kickoffs to properly understand the scope and requirements of every web or content marketing project- Writing website content, blogs, and resource pages where necessary- Working with management to improve and develop content marketing services- Continue planning and implementing SEO strategy for small to medium-sized businesses (see previous role description) Show less

Ottawa, Ontario, Canada

- Writing SEO friendly website content that is engaging for the intended audience- Planning and executing SEO strategies for small to medium sized businesses focused on growth - Managing multiple PPC campaigns (Google Ads, Facebook Ads) for a variety of industries to ensure they meet weekly/monthly goals- Creating evergreen content (blogs & resource pages, short- and long-form content) for websites that apply SEO best practices

Ottawa, Ontario, Canada

- Prepared contracts and documents for current and potential clients- Developed and implemented targeted communications and marketing content for a variety of media platforms (print & digital media)

Montreal, Canada Area

- Created various graphics and videos for King's social media- Managed their various social media accounts- Designed marketing content for internal and external using applications like Photoshop, Illustrator, After Effects, Premiere Pro and other Adobe Creative tools.

Montreal, Quebec, Canada

Responsible for preparing contracts, work orders and paperwork for local, long-distance and international moves.

Concordia University

Responsible for designing graphics & promotional material for all events organized by CasaCares, using Adobe Creative Cloud and other graphic design programs.

Montreal, Quebec, Canada

As the direct marketing coordinator, I was present at events and parks around Montreal, promoting the Shakespeare in the Park Tour. This position also included the distribution of informational flyers and posters, around the city and other regions of Quebec and Ontario.

Ottawa, Ontario, Canada