Fiona Fox Email & Phone Number

Dubai, United Arab Emirates

Driving key projects in conjunction with CEO & Leadership team of Sana to meet our ambition of transforming how professionals buy & sell. Implementing processes within our GTM & Product Strategy to scale our business for the future growth in B2B.

Dubai

Driving Microsoft’s business growth and increasing Revenue, Margin, and Investments in the region. Assessing Microsoft’s performance against key competitors across region. Supporting the business on strategic deal structure. Leading a team of 20 finance professionals with 2 manager reports supporting the HQ business. Driving countries performance & execution through Area Business Partnership & Finance communities.Leveraging analytics and insights on our 3 Clouds to drive topline revenue, accelerate consumption/usage, and maximize ROI. Contributed to radically simplifying and standardizing the planning processes. Developed our people talent including new skills and capabilities as well as through D&I initiatives across the area. Enforced and enhanced the Controls and Compliance framework

Dubai

Dubai, Uae

Dubai, Uae

Dubai

London, United Kingdom

Supporting account team with the financial health & performance of Client Accounts.

ResponsibilitiesResponsible for the governance and the consistent application of the CDS model across EMEA, form a finance and perspective. Influence and advise the business on the resilience of the model in countries. Facilitate the benchmarking exercise of CDS cost structure both internally across countries and externally with other TPM’s.Ensuring that the CDS model is consistent across EMEA and as we on board new countries deploy the standard model.AchievementsAbsolute consistency of finance and business model across EMEA. Completely revised the entire CDS finance model during FY09 for implementation in FY10, giving huge benefits to the finance and business community.

ResponsibilitiesResponsible for financial and business analysis, forecasts, targets and management reporting for the UK business and for European consolidation. Member of the UK&I Leadership team with financial responsibility for $152m budget in conjunction with Business Unit Managers. Provide controllership function, responsible for ensuring the businesses understand the financial implications of decisions and audit compliance. Implementing customer profitability, based on key cost drivers and behaviours. Manage team of 5 staff.Achievements Aligning the business reporting to match the new organisational structure across Europe. Simplifying the forecasting process to provide clear business information to support decision making and control costs. Took ownership of relevant Key Performance Indicators and built ‘get well’ plans.

ResponsibilitiesManagement of Financial Risk associated with the account to provide stable financial results. Monthly Reporting and Forecasting of overall P&L and contingencies. Controllership and adhering to company regulations and policies.Achievements Gained a comprehensive understanding of internal delivery capability and processes. Managed all financial aspects of the contract. Interpretation and clarification of contract terms, in order to minimise losses and ensure adequate business controls. Produced and presented a full commercial / profitability analysis to the Board. Renegotiated elements of the contract in light of these findings, resulting in reducing losses from £5.4m to £2m p.a. Worked with the General Manager and the RM to define the strategy for the account. Successful management of contract exit: • Protected corporate interests to ensure that all exit costs were covered, no future liabilities• Transitioned the staff from Synstar to new incumbents, within a 2 month window• Transitioned stock to new incumbent• Negotiated substantial profit on sale of assets to new incumbent

ResponsibilitiesDefinition of policies and procedures for Finance, HR and Business Development. Monthly financial planning, forecasting and reporting. Corporation Tax and VAT management. Reviewing performance against business plan including reporting and appraisal for investors. Responsible for vendor management and procurement annual spend of €1.5m. Managing joint ventures with partners, including IBM. Responsible for the commercial aspect of customer negotiations including SLAs, and contract negotiations. Preparation of financial projections and carried out cost/benefit analysis for new business opportunities and initiatives, assessing the financial risks, feasibility and returns. Responsible for all HR policies and management of all related areas.Achievements Set –up of company structure and registration of company name. Secured €2m of private investment in conjunction with company directors. Lead Venture Capitalist funding negotiations for new business development, in conjunction with Directors. Developed business case and scenarios for new business lines within company. Developed pricing model for business, enabling efficient timely turnaround of customer quotes. Recruited and trained new members of staff.

ResponsibilitiesResponsible for team of 5 Services Sales staff, with a Quota of €75m per annum. Management of global account totalling approx $40m per annum.Achievements Consistently achieved and exceeded sales targets. Grew the sales of deployment and integration services within Logica Aldiscon, a global account for HP, in a highly competitive market. Introduced and sold new services, including the first desk top management deal to a pharmaceutical company. Leveraged the Product sales group to increase services sales within their key accounts, by simplifying offerings and providing incentives.

ResponsibilitiesLeadership and management of an organisation of 120 staff (including 8 direct reports) plus channel partners. Responsible for customer satisfaction, sales, revenue and profitability for Services and Consulting Businesses. Business growth via existing and new customers, and new service offerings. Management of key accounts in the Telecom, Finance and Manufacturing sectors for both global and indigenous businesses. Development and implementation of business strategy, from a global and local perspective.Achievements Met revenue targets with profit growth of 22% p.a. Grew the Business from $18m to $22m in revenue, with an order book in excess of $25m and 12% growth p.a., resulting in Ireland becoming the leading small country within HP EMEA. Hosted a benchmarking exercise for other small countries in EMEA to share best practices.Generated revenue via new service offerings, including Outsourcing Services. Closed two major new customers (a large Bank and a major publishing & packaging company) within 4 months, representing a major portion of the Services Business. Grew the Support business at twice the market rate with specific growth in the Business Protection, Hardware Maintenance /Repair, Mission Critical Support and account management areas.Created a combined business plan for Services and Consulting businesses providing focus on core competencies and specific clients. Recruited the consulting team for Ireland from scratch, incorporating a Principle Consultant, 3 project managers and 5 technical staff. Implemented a CRM solution for a key mobile telecom provider in Ireland within the first 3 months of operation.Lobbied the Outsourcing Division and European Management to establish one of 6 data centres in a Pan-European network, generating 240 jobs, culminating in press launch with An Taoiseach.

Responsible for financial, business and pricing analysis for the Services business. Managed team of 18 staff comprised of two direct managers with 16 reports. Responsible for forecasts, targets and management reporting required for the UK business and for European & Worldwide consolidation. Member of the UK Management team and financial responsibility for $600m budget in conjunction with Business Unit Managers. Controllership function, responsible for ensuring the businesses understood the financial implications of business decisions and audit compliance. Defined and implemented improvements for the business and customers culminating in European and Worldwide project implementations, including Customer Profitability project. Provided financial analysis on major deals with Sales and Business Development including pricing validity and maintaining profit margins. Developed European financial policies as part of the Pan-European Financial taskforce, ultimately implemented as part of worldwide financial strategy. Recognised as a high achiever within the organisation and selected as one of six people (from 1,100) to participate in “Springboard program” (to identify potential senior managers of the future). Mentored and coached by senior business managers within UK and Europe. Consequently Involved in a mentoring and coaching program for new recruits and high potential staff.

Prepared ‘month end’ results for multiple businesses including analysis of deviation from forecasts and budgets. Presented monthly information to the UK Services Board and their organisations. Implemented monthly action (correction) plan, which incorporated cost saving initiatives, investment opportunities and business changes. Recruited and managed a team of 6 analysts. Built annual plan for financial planning, forecasting, budgeting and reporting for UK region subsequently ‘rolled up’ into European and Worldwide plans. Devised pricing models for major deals and across multiple businesses, which then became worldwide standards. Acted as an Internal Auditor for HP Spain to ensure compliance to Accounting and Finance Standards.

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