Fiona Fraser Email & Phone Number

London, England Metropolitan Area

I help people grow their podcast audiences and build communities through PR and marketing.I work for production companies on big brand shows as well as directly with creators to share their stories.My work starts at the development stage as PR and marketing should be built in from day 1 of a podcast launch to get the biggest impact on day of release and throughout the series.I manage full campaigns as well as teach and enable people to do what I do for their own podcasts and clients podcasts.My traditional PR work involves placing interviews, features and news stories across print, online, radio and TV.I also help to match podcasts for promo opportunities as I have a huge network of contacts that benefit from being on my client list.I work on big brand shows as well as directly with creators and have worked on multiple #1 shows such as The Rest is Politics, Happy Place, Kew Gardens, Auto Trader, Get Birding, Sweet Bobby and ZOE: Science and Nutrition.

London, United Kingdom

Key responsibilities and accountabilities include:• Manage the FMUK Publicity team.• Help devise and execute publicity campaigns that support FMUK’s range of programmes, making use of multiple earned media channels, including broadcast, print and online.• Enhance use of social and digital media channels of communication and ensure that these are ef-fectively integrated into media relations activity.• Work closely with broadcaster press offices, external partners and production teams as well as key trade media, national journalists and industry colleagues.• Work closely with external PR agencies where required.• Pitch media, secure opportunities, cover set visits, manage junkets, etc.• Oversee submission process for nominating FMUK content for UK awards.

London, United Kingdom

Main tasks and responsibilities:• Devise and lead creative and impactful 360° consumer publicity campaigns for Endemol Shine UK’s priority programming with support of junior team members• Identify and manage related risk, issues and crises, provide counsel to stakeholders, devise comprehensive Q&A documents and lines against enquiry• Work strategically with Director of Communications to identify priority programmes for the business and assign appropriate resources in line with priority level and team workload• Work closely and in collaboration with in house digital, social media and marketing teams to identify coverage opportunities, maximise exposure and land key messages• Establish and maintain strong relationships with journalists, bloggers and vloggers as well as talent, broadcasters, stakeholders and senior executives• Communicate company activity internally through intranet, email correspondence and events where appropriate• Manage junior staff and freelancers to deliver high profile consumer media campaigns to share programming brands, drive viewers to programming, promote talent and manage reputation• Mentor and develop junior publicity team and work closely with talent, production companies, agents and publicists as well as internal communications, marketing, digital and picture publicity teams to deliver best possible results

London, United Kingdom

In my Publicity Manager role I devise, implement and manage creative programme publicity campaigns that communicate C4’s unique remit and drive audiences to programming. This particular Publicity Manager position is a senior role within the department, sitting in the team responsible for drama, comedy and acquisitions.KEY RESPONSIBILITIES• Devise and implement stand out publicity strategies for key priority dramas, comedies and acquisitions and to come up with innovative ideas for generating noise around key projects across all broadcast channels and All 4.• Lead the proactive promotion of assigned programmes to all target media – print, broadcast and digital.• Work with the Group Publicity Manager to deliver a corporate communications strategy identifying opportunities to communicate Channel 4’s success and delivery of the remit.• Develop a network of excellent working relationships with journalists and influencers across a range of media.• Identify and manage issues arising out of Channel 4 projects – preparing Q&As, drafting lines against enquiry and fielding/answering calls.• To occasionally project manage PR campaigns assigned to out-of-house freelancers and external press teams.• Organise and manage press events, junkets, set visits and screenings.• Provide written reports and critical evaluation of priority programme campaigns, presenting to stakeholders internally as required.• Work closely with picture publicity, marketing and social to deliver creative integrated PR campaigns.• Develop excellent working relationships with commissioning teams, independent production companies, agents and personal publicists, acting as main point of contact on assigned programmes. • Liaise with content distributors and production partners and negotiate cooperation to maximise promotional opportunities for Channel 4.• Work with publicity assistants and publicists within team to mentor and develop their PR skills.

London, United Kingdom

I am the lead PR and communications person for the WBTVPUK group, overseeing Wall To Wall, Twenty Twenty, Ricochet, Renegade & Yalli Productions. I co-ordinate the press and communications activity (proactive, reactive and crisis handling), for all output across the group (both corporate and programme based and trade and consumer). Key Responsibilities:- Establish and execute the group corporate messaging and PR strategy in collaboration with WBTVPUK Group MDs - Be the first point of contact for all press enquiries ensuring responses are accurate and meet media deadlines.- Build and maintain good relations with key senior executives, creatives and producers across the group companies - Liaise closely with the PR teams at all networks (primarily BBC, ITV, Channel 4, Channel 5, Sky) and facilitate/closely maintain relationships with the group companies and specific productions.- Engage external PR agencies and freelancers to pitch for key brand campaigns, set objectives and ensure campaigns are on track. Maintain close contact with production and ensure external parties deliver on campaigns.- Be the first point of contact for handling crisis comms scenarios and provide effective and efficient solutions, in close collaboration with Warner Bros Senior Vice President, Corporate Comms, International. - Maintain and enhance a positive news flow across the group’s activities both internally and externally.-Facilitate all individual executive profiles, interview requests, speaker opportunities, company features in trade press, and programme publicity in the consumer market in line with the group’s overall positioning and strategy to project a positive image.- Devise all internal announcements and communications- Manage and generate content for the WBTVPUK group website and monitor the company websites - Manage and maintain the group social media activity (in conjunction with the Group Head of Digital) and run the twitter stream (@WBTVPUK)

Elstree

I provided full campaign planning and execution on BBC One’s Continuing Drama Series EastEnders. Campaigns included online, social and multiplatform content, opinion former activity, and event planning whilst working within the overall priority based publicity strategy to achieve the optimum profile in the media for EastEnders, including print and broadcast press.I provided an authoritative source of advice on all aspects of press and publicity and took full responsibility for the management of the campaigns which aimed to stimulate public interest in prioritised activity and services by devising imaginative and innovative campaigns, specifically tailored to the individual programme or audience. I project managed and provide crisis management on any relevant issues, acting as spokesperson on behalf of the programme and the BBC generally. The role also included relationship management of executives, production team members, print and broadcast journalists particularly the tabloid press, agents and expert talent management with a high profile cast.

White City, London

• Campaigns: I created and implemented 360 degree communications campaigns and constantly sought innovative ways to increase favourable media coverage and raise the profile of specific programmes such as Hair, a hair styling competition, on BBC Three presented Steve Jones; Tyger Takes On…with Tyger Drew-Honey for BBC Three which include episodes on porn, dating and body image; The Wipers Times, a World War One factual drama written by Ian Hislop and Nick Newman for BBC Two; BBC One landmark Natural History Unit programme Hidden Kingdoms, voiced by Stephen Fry; Stephen Fry's Out There for BBC Two; Ronnie Corbett's Animal Crackers for BBC One; BBC Four's How To Be A Lady with Rachel Johnson; Ian Hislop’s Olden Days for BBC Two; and BBC Two’s Pilgrimage With Simon Reeve. I took full responsibility for the management of the campaigns, only referring up to provide information or when the issue is felt to have impact on the wider BBC.• Media: I established and maintained effective working relationships and contacts with-in the media - including national and regional newspapers and magazines, websites, and TV and radio outlets - to co-ordinate press conferences, briefings, previews and press management at BBC events, handling requests for interviews and giving authority for viewings to be arranged. • Production and talent: I established and maintained effective working relationships with BBC production departments, independent production companies, talent, their agents and representatives, ensuring that any press and publicity activities are consistent with the overall publicity strategy and priorities for a particular genre. • Issues: I anticipated and recognised material or issues with potentially negative impact and devise appropriate strategies and responses and take responsibility for them.• Stakeholders: I worked with the highest level of BBC internal stakeholders and provided editorial teams with an authoritative source of advice on all aspects of press/media

• Press enquiries: I was first point of contact to the media and managed media enquiries surrounding a wide range of issues with a corporate impact on the BBC, like cuts to services and staff strikes. These issues required me to work under pressure and to tight deadlines. I dealt with issues that attracted global media interest and were front-page news. • Writing: I prepared press briefings and press releases. I led creative proactive campaigns in specialist areas such as diversity, marketing and CSR and assisted on larger strategies like 'Delivering Quality First'. When doing so, I ensured the BBC's core values and editorial integrity were communicated as clearly and widely as possible. • Working across the organisation: I liaised with colleagues across the BBC to ensure that accurate information was obtained and to investigate newsworthy stories, like investment in improvement to carbon footprint numbers in production.• Influencing and negotiation: I provided advice and guidance on editorial, policy and operationally critical matters to ensure unanimity of response to press enquiries throughout the Corporation on issues, such as ageism in television. This often required me influencing people to come round to my way of thinking.• Monitoring and reporting: I monitored coverage of BBC issues both in the press and broadcast media, preparing cuttings, monitoring reports and keeping informed of current affairs and trends in the media, such as changes in government and the political agenda.• Social media: I acted as 'Digital Champion' for the team advising on Social and Digital Media promotional activity to help build relationships with influential bloggers and monitor online conversations as well as to promote BBC stories.

• Assisting with both marketing and communications activities on 360 degree content campaigns that play out cross media.• Promotions: Managing interview requests for talent to a range of Press including TV, Broadcast and Print Media. Manage promotional activity to support specific initiatives. This includes brochures, direct mail, posters, involves liaison with advertising agencies, printers or designers, managing the production and distribution of merchandising.• Writing: Research and write press information, press releases, general information and promotional material.• Exhibitions and Events: Handling the pr for programme events and identifying key exhibitions which suit the target market, negotiating the contract, organising stand design with designers and sourcing and managing exhibition staff. Additionally, identifying the need for any new supporting literature and commissioning it.• Media Queries: Act as first point of contact for queries and respond to media, agency and staff queries and inform all relevant departments of any enquiries of a sensitive nature, and/or requiring further action; ensure necessary follow-up to enquiries.• Press: Maintain and update journalistic contacts, monitor press coverage and maintain information systems in order to facilitate professional service to media, including sourcing and filing information or using IT. • General Admin: Overseeing the copying and distribution of programme DVD’s and Promotional Clips to reviewers and previewers.• Budgets: Manage budgets associated with the marketing and communications activities

White City, London

Working in the Brand and Planning department organising diaries for three marketing managers and assisting team on events and organising away days.

Venue Management Duties:• Create an entirely new business revenue through Venue Hire using initiative and a pro-active business approach.• Writing and working with agencies to design the marketing material.• Creating and maintaining finance systems and keeping records of monthly income targets.• Employing and managing supporting staff.• Manage client accounts: Manage events from start to finish, show clients around the venue, negotiate prices, over see the set up and prepare rooms for events and ensure the smooth running the event on the day by trouble-shooting. • Make links with local businesses and look as additional sales add on’s. • Manage accounts with suppliers and intermediaries: including catering, IT, florists.• Attend conferences and exhibitions to advertise venue facilities and make contacts with potential clientsMarketing Duties:• Oversee production of the in-house business-to-business magazine which is a quarterly magazine that gets sent out to over 800 creative businesses and partners by working with Enterprise team and brainstorming ideas.• Feature researching, looking at article content and magazine organisation and themes, dealing with freelancers, finding and arranging interviews with specialist journalists, talking to photographers and arranging to receive images and gain image rights clearance and keeping rights lists up to date, returning original art work.

Cim Prof Dip, Marketing

Activities and Societies: Chartered Institue of Marketing Member

Foundation In Social Media Marketing, Social Media, Pass

Activities and Societies: Completed Modules An Introduction to: ● Social Media Management and tools ● Aligning your strategy around your.

Ba; Level'S, Fashion Media; Sociology; Psychology C, English E

Culture and Communication - Year 1 - 1st 2005-2006 Guys and St Thomas's NHS Trust ECDL - European Computer Driving Licence 2003 - 2004 OCR.

Ba; Level'S, Fashion Media; Sociology; Psychology C, English E

Culture and Communication - Year 1 - 1st 2005-2006 Guys and St Thomas's NHS Trust ECDL - European Computer Driving Licence 2003 - 2004 OCR.

Gcse'S English Language B; Science B/B; B, Sociology; English Literature C

Gcse'S English Language B; Science B/B; B, Sociology; English Literature C