Fiona Irving Email & Phone Number

Glasgow, Scotland, United Kingdom

Glasgow, United Kingdom

• Co-ordinating and managing creative paid social media campaigns and budgets to drive enquiries, maximise potential and reach and drive a ROI.• Planning, creating and publishing organic content across various social platforms. Developed sub-brand, Intelligent Car Leasing, Instagram account to become a source of business enquiries and increased engagement and followers by 1118%.• Researching and implementing marketing growth strategies across all marketing channels in line with business goals.• Introducing and implementing SMS as an additional channel to overall improve % of renewals for the business.• Responsible for the growth and management of brand Trustpilot page. Growth planning and strategy resulted in a 92% increase in reviews in 9 months.• Working closely with paid partner Celtic FC to maximise marketing opportunities, utilising rights and increase brand exposure.• In addition to the Marketing role, I lead the internal social and benefits team with the planning, organisation and execution of monthly staff events, staff benefits and manage the annual social budget.

Glasgow, Scotland, United Kingdom

Intelligent Car Leasing is sub-brand of Fleet Alliance Group.

• As a result of my summer placements I was offered a full-time Marketing Executive position before graduating from University.• Worked closely with car franchises and manufacturers including: Jaguar, Land Rover, Toyota, Mazda, Ford and Volvo extending from Inverness - Ayr.• Responsible for managing and directing marketing campaigns in line with manufacturer requirements and supported with Group campaigns.

Bothwell, Glasgow

• Sourced a short-term internship with Clinetix, Rejuvination where I was responsible for reviewing campaign analytics, identifying social trends, highlighting improvements and pitching to management.

Hamilton

• Responsible for directing all telephone and face-to-face customer enquiries and customer complaints. • Praised for my excellent customer service abilities by multiple mystery shoppers. • The role allowed me to gain valuable time keeping skills, work well under pressure, build on my communication skills and most of all increase my ability to multi-task.

Hamilton, South Lanarkhire

• During two summer terms at University I completed an internship within the Marketing Department at Park's Motor Group. • Worked with extensive customer databases for large campaigns including Summer Sale.• Responsible for updating Park's Motor Group website with new vehicle web text including luxury brands such as Bentley. • Responsible for creating, producing and ordering a weekly loyalty card campaign consisting of sourcing the customer database, ordering loyalty cards, producing letters and arranging a mail collection.